Find out what your customers type into search engines

Keyword and key phrase research is at the heart of any Search Engine Optimisation (SEO) project.

• Find the words and phrases people type into search engines
• Establish which of these words and phrases to optimise for
• Optimise your website content

Why is this important?

Let's say you sell widgets. If the keyword research finds people are typing the words 'blue widgets' into search engines then you could optimise your website to appear in search engine results when people type 'blue widgets' into the search box.

Surely that's really easy?

It's not complicated, however the real skill is in finding phrases that people are searching for that other sites aren't using. Consider the 'blue widgets' again. If a thousand websites sell blue widgets then you have potentially 1000 other web pages you have to 'beat' to get your web page seen. But say keyword research finds that people are typing 'buy blue widgets online' into search engines and none of the other websites have discovered this then your site can be optimised for this phrase.

Call us today to discuss how we can give you an online advantage through keyword research.