Ethical UK Website Promotion

There are two approaches to search engine optimisation, sometimes called internet marketing, online website promotion or simply website promotion. UK companies can choose the ethical route, which means building your web presence by making your website the best it can be or the non-ethical route which means using short cuts and other tricks to get that all important search engine exposure.

The problem with non-ethical SEO is, although you may get a quick win, you could also lose it overnight and get your website banned from the Google index for 6 months or longer. In short it's not worth the risk.

Call us for a chat about our ethical approach to SEO on 01224 443551.

FREE Website SEO Analysis and Report

Search Engine Optimisation or SEO, is a crucial aspect of owning and running a website. SEO makes websites work. 

A Red Evolution Website SEO Review could transform your online fortunes.

FREE SEO Review

This free service will give you a general heads up about where your website is going wrong. To recieve this free seo report simply fill in this short form. We do not make follow up calls and there is no hard sell. You can also get some great free seo tips from our blog.

Commercial SEO Review

This service, priced at £400.00 plus VAT provides:

• A phone call or Skype conversation to establish your goals and any challenges you face.
• A detailed review of your on-site and off site SEO issues.
• Extensive keyword research to establish potentially valuable words and phrases.
• Development of a Link Building Strategy.
• A written report and detailed plan of action.

Getting A High Search Engine Position?

If not find out how with a FREE SEO Review

The Holy Grail for most websites is to be found in Google and the other search engines. Achieving this means FREE traffic. Getting a high search engine position is a combination of tech stuff (site structure etc.), great original content, keyword research and link building.

We will review your site and prepare a plan of attack that will dramatically improve your site's search engine performance. Through a combination of our ethical seo skills we will build solid foundations and give your site real search engine visibility.

Call us today for a chat about our search engine positioning services.

The Joomla! SEO Checklist

We create commercial websites using Joomla!. We also offer SEO services. Here's our simple SEO check list for anyone running a Joomla! website. These Joomla! SEO tips work.

• Use SEF URL's. Our preferred solution is SEF Advance.  It's not perfect but it works very well. Use the following settings:
  Long URL's - no
  Lower case URL's - yes
  Using these settings your SEF URL will be created using your menu name.
• If you are using SEF Advance use static content pages for normal web pages. The URL's are cleaner and it keeps things simple.
• Set the page title to HIDE in the static content page's parameters. This allows the page Title to be used for a well crafted page TITLE tag - very important for SEO.
• With the page title set to HIDE create an H1 on-page header, assuming the page content needs a header. You may need to style your CSS to make this look OK.
• Create a unique META DESCRIPTION for each page. Google uses these in the SERPs.
• Create unique META KEYWORDS for each page. They are no longer important but it's better to be safe than sorry.
• Empty the global META TAGS in Global Config.
• Empty the Site Name in the Global Config. If this isn't empty it will be pre-pended to every page TITLE tag. You want your keywords to be in the most important position in your TITLE tags not your Site Name.
• This will leave an annoying "-" at the start of your title tags. If you are happy editing PHP files you can edit includes/joomla.php. MAKE SURE YOU BACK UP FIRST!!!
  Replace this:
  $this->_head['title'] = $title ? $GLOBALS['mosConfig_sitename'] . ' - '. $title : $GLOBALS['mosConfig_sitename'];
  with this:
  $this->_head['title'] = $title ? $GLOBALS['mosConfig_sitename'] . $title : $GLOBALS['mosConfig_sitename'];
• To fix the so called canonical issues and make sure you only have one version of your homepage add the following lines to your .htaccess file AFTER replacing 'yourdomain.com' with your own domain.
  #Red Evo non www fix
  Options +FollowSymLinks
  RewriteCond %{HTTP_HOST} ^yourdomain.com [NC]
  RewriteRule ^(.*)$ http://www.yourdomain.com/$1 [L,R=301]
  #Red Evo index.php fix
  RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/
  RewriteRule ^index\.php$ http://www.yourdomain.com/ [R=301,L]
  #Red Evo Homepage fix
  Redirect 301 /home http://www.yourdomain.com
• Install the Joomap extension and tell Google and Yahoo about your site!
• Install Google Analytics into your template's index.php file using the in built Joomla! Template Manager.

Find out what your customers type into search engines

Keyword and key phrase research is at the heart of any Search Engine Optimisation (SEO) project.

• Find the words and phrases people type into search engines
• Establish which of these words and phrases to optimise for
• Optimise your website content

Why is this important?

Let's say you sell widgets. If the keyword research finds people are typing the words 'blue widgets' into search engines then you could optimise your website to appear in search engine results when people type 'blue widgets' into the search box.

Surely that's really easy?

It's not complicated, however the real skill is in finding phrases that people are searching for that other sites aren't using. Consider the 'blue widgets' again. If a thousand websites sell blue widgets then you have potentially 1000 other web pages you have to 'beat' to get your web page seen. But say keyword research finds that people are typing 'buy blue widgets online' into search engines and none of the other websites have discovered this then your site can be optimised for this phrase.

Call us today to discuss how we can give you an online advantage through keyword research.