We are an ethical search engine optimisation firm

We think ethical search engine optimisation is simply the best approach to SEO. Taking the ethical approach avoids being dumped from the search engines when your less than ethical tactics are uncovered.

However, the main reason for taking the ethical approach is it benefits your users and they should be your main focus. By using our ethical SEO services your site will achieve sustainable results that will continue to improve as we grow your site.

I simple terms (in our opinion) ethical SEO involves making a website the best it can be with great, well organised easily accessible content. Of course it's a little more involved than this, for example we will carry out keyword research, organise your site's structure, put in place tools to monitor site activity and feed your site content to the search engines using site maps. Call us on 0845 838 2919 for a no obligation chat or get your FREE SEO Review today.

Providing Ethical SEO services in the UK

Ethical SEO practices are essentially those SEO activities that are concerned with building and developing a sustainable web presence and search engine position without doing something that would be construed as under hand or deceitful.

Ethical SEO makes business sense because it concentrates on creating a great website that attracts targeted traffic and provides visitors with something useful. This then leads to the visitor buying from, enquiring or otherwise engaging with the site owner.

Is your site ticking the right boxes where SEO is concerned? Why not find out for free by getting a free website analysis .

For a chat about your needs give us a call on 0845 838 2919.

Ethical SEO from a UK Based Company

Red Evolution are an ethical SEO company based in the UK. Why "ethical" SEO?  Is this because we're a bunch of really nice people? Is it because it gives us a warm feeling inside?  Well actually, even though these things are true, the main reason is because it makes good business sense.

Unethical, or "black hat" SEO techniques, rely on staying one step ahead of the search engines.  Energy put into establishing an advantage can quickly stop providing results if the search engines close the loophole.

Ethical SEO, on the other hand, concentrates on making a website as good as it can possibly be and genuinely useful to its users whilst at the same time adhering to accepted best practices.

Talk to us today about an ethical SEO project for your website, by calling Aberdeen (+44) 01224 443551  or  Edinburgh: (+44) 0131 202 6203.

Free SEO Website Analysis

Our free SEO analysis will give you answers to important questions.

• Is your site constructed in a search engine friendly way?
• Is Google finding all your content?
• Is your site regarded as an authority site?
• Are you analysing your visitors for valuable information about your site?
• Are you using keywords and phrases your potential customers are using?

The Joomla! SEO Checklist

We create commercial websites using Joomla!. We also offer SEO services. Here's our simple SEO check list for anyone running a Joomla! website. These Joomla! SEO tips work.

• Use SEF URL's. Our preferred solution is SEF Advance.  It's not perfect but it works very well. Use the following settings:
  Long URL's - no
  Lower case URL's - yes
  Using these settings your SEF URL will be created using your menu name.
• If you are using SEF Advance use static content pages for normal web pages. The URL's are cleaner and it keeps things simple.
• Set the page title to HIDE in the static content page's parameters. This allows the page Title to be used for a well crafted page TITLE tag - very important for SEO.
• With the page title set to HIDE create an H1 on-page header, assuming the page content needs a header. You may need to style your CSS to make this look OK.
• Create a unique META DESCRIPTION for each page. Google uses these in the SERPs.
• Create unique META KEYWORDS for each page. They are no longer important but it's better to be safe than sorry.
• Empty the global META TAGS in Global Config.
• Empty the Site Name in the Global Config. If this isn't empty it will be pre-pended to every page TITLE tag. You want your keywords to be in the most important position in your TITLE tags not your Site Name.
• This will leave an annoying "-" at the start of your title tags. If you are happy editing PHP files you can edit includes/joomla.php. MAKE SURE YOU BACK UP FIRST!!!
  Replace this:
  $this->_head['title'] = $title ? $GLOBALS['mosConfig_sitename'] . ' - '. $title : $GLOBALS['mosConfig_sitename'];
  with this:
  $this->_head['title'] = $title ? $GLOBALS['mosConfig_sitename'] . $title : $GLOBALS['mosConfig_sitename'];
• To fix the so called canonical issues and make sure you only have one version of your homepage add the following lines to your .htaccess file AFTER replacing 'yourdomain.com' with your own domain.
  #Red Evo non www fix
  Options +FollowSymLinks
  RewriteCond %{HTTP_HOST} ^yourdomain.com [NC]
  RewriteRule ^(.*)$ http://www.yourdomain.com/$1 [L,R=301]
  #Red Evo index.php fix
  RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/
  RewriteRule ^index\.php$ http://www.yourdomain.com/ [R=301,L]
  #Red Evo Homepage fix
  Redirect 301 /home http://www.yourdomain.com
• Install the Joomap extension and tell Google and Yahoo about your site!
• Install Google Analytics into your template's index.php file using the in built Joomla! Template Manager.