The Red Evolution Blog

Talk about a vexed question! If you’re in the process of commissioning a brand-new website, you’ll...

“Nothing useless can be truly beautiful” – William Morris

William Morris wouldn't have known it,...

There’s no shortage of articles explaining the basics of keyword research. In our view, it’s a...

If you’ve found your way here, there’s a very good chance that you’re already up to speed on the...

We all know that shopping for sales and marketing software can be a bit of a minefield. Headline...

If you're considering outsourcing the management of your website, you're likely asking yourself,...

The concept of SEO, which stands for Search Engine Optimisation, is, to some people, confusing....

You’ve decided to invest in HubSpot. Congratulations! Good decision. HubSpot is a great system and,...

SEO is not a thing. Ok before everyone working in SEO rushes off to apply for new jobs, I will...

CMS stands for Content Management System, which is a fancy way of describing the place you log into...

We’ll come straight out and say it; over-reliance on keyword tools can absolutely cripple your...

Over the past two years, we’ve started securing projects where building a HubSpot website is the...

Yesterday, Google announced the roll-out of a new update to its search algorithm. Nicknamed the...

Looking through our Google Search Console data, I saw that many people search using the phrase SEO...

Back in July, the BBC reported that the UK’s newly-appointed cost of living tsar wanted businesses...

So, you've got a content marketing strategy. High five! You've taken the first step towards using...

Every so often, Google likes to raise our blood pressure by dropping a “broad core” update to their...

Reels, keyword difficulty, algorithms, TikToks, pillar pages, hashtags, backlinks. For a B2B...

HubSpot is a fantastic platform, but its subscription-based price model causes a lot of confusion....

Shopping for web management services can be incredibly complicated. Every agency seems to have its...

If the web is important for your business, and it's 99% likely it is, you should outsource website...

In a stark departure from the pithy and informative tone that characterises our normal programming,...

Irrespective of whether you’re setting up your first Google Ads campaign or trying to optimise a...

So you’ve heard about HubSpot’s CMS, but you’re not 100% sure what it does. Maybe your digital...

It’s no secret that the words you use on your website play a profound role in shaping the way...

Not sure what HubSpot is, how it works or how it’s supposed to grow your digital footprint? Find...

The fundamentals of SEO are relatively straightforward: Every day, approximately 5.6 billion people...

Buying HubSpot through a partner agency makes business sense, and in this post, we're going to tell...

HubSpot™ is a comprehensive and continually improving suite of tools designed to help businesses...

Spend any amount of time reading about SEO, and you’re bound to stumble across one or more articles...

It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane...

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good...

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your...

There’s no “right way” to market your website. If our (21+) years of hard-won experience have...

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic....

To work out where websites should rank, Google uses a complex ranking system that evaluates...

It might sound like something straight out of a Philip K. Dick novel, but your robots txt file is...

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink...

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose...

Trying to work out whether HubSpot's really the best choice for your next big B2B marketing...

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3...

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of...

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you...

Trust is a fickle thing. You can spend hours crafting convincing copy or fine-tuning your homepage...

We’re a digital marketing agency, but we believe in going above and beyond for the businesses we...

We spend a lot of time encouraging our clients to write in plain English. To drop the obfuscating...

Content marketing is not new. Look in your Granny's kitchen and you are bound to find recipe books...

They’re easy to overlook, but contact forms are a vital part of your sales funnel. If you’re...

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ....

When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy...

When we speak to potential clients, they sometimes tell us that they have an agency doing their SEO...

They might sound clinical, almost medical, but Google’s Core Web Vitals are actually a set of...

Site speed (sometimes called page speed or website performance) is a measure of how quickly your...

According to search statistics, many businesses ask the question, what is the purpose of a blog, so...

SEO has a bad reputation. We all know that. Because the service is intangible and invisible, and...

At this time of year we have to renew our HubSpot Marketing software certification, which involves...

The subject of SEO seems to cause as much confusion today as ever, and many people are still asking...

Most of the work we do uses a monthly retainer model; it's a consistent approach to helping our...

There are some things in life that just don't make sense. Quantum physics, the fact that bumble...

Struggling to manage underperforming PPC accounts? Sick of logging in to see a tonne of expensive...

A week ago, I had a conversation with a business owner who’s looking for a digital marketing agency...

Digital business tools are pretty much the norm these days. The use of video conferencing, which...

A couple of years ago, I was seduced into the arms of Specsavers, a big brand optician. Previously,...

The purpose of this blog post is to help people who are wondering how to select a digital marketing...

In this video Red Evolution's Dave Robinson talks about getting to the top of the search engine...

We love what we do and we're lucky to work with some amazing businesses and inspirational people....

I recently watched a video where a designer explained why he charges what he does for creating a...

More and more companies are embracing digital marketing including SEO, PPC and content marketing....

I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months...

Everyone is talking about GDPR. There's a growing sense of panic as the 25 May 2018 deadline...

Although it's 2022 business owners are still confused about Search Engine Optimisation or SEO. In...

Marketing is one of those industries that's packed full of jargon and buzzwords. Not least of which...

SEO for SME's is no different to any other type of search marketing other than SME's are often...

Many people mistakenly confuse the term long tail keywords as meaning search terms with lots of...

Are you worried about your website? Do you think it's not performing? Before you say that it isn't...

In this digital marketing lead generation article, we'll outline the FIVE things you must do if you

Studies show that approximately 51% of marketers struggle to keep up with changes in SEO (source: ...

When you introduce Inbound Marketing into your business, you will gradually start to see an...

If I had a pound for every time a business owner has told me that they are targeting "everyone",...

We talk a lot about lead generation websites, so here we explain exactly what a lead generation...

Customer Journey Mapping is used in marketing and customer service to identify how a person...

An inbound marketing agency or growth agency is an organisation that helps businesses attract new...

The first steps of creating an effective and targeted content strategy are crucial. Get them right,...

Twitter has been around since 2006, and so you would be forgiven for thinking that most businesses...

There are lots of agencies offering low-cost search engine optimisation or SEO services. For...

An inbound marketing website is an ideal fit for most B2B businesses. Research shows that B2B...

Here at Red Evolution towers, we know about SEO or search engine optimisation. We know it's a...

SEO has always had an air of mystery about it. It goes back to the early days when it was possible...

All too often companies create the website they want instead of the website they need. It's really...

With the New Year upon us, it is a very good time to take stock and start planning your work and...

Several times a week we get asked, "How much per month does SEO cost?". Despite providing lots of...

In a fast-moving world, it's understandable that businesses put some energy into figuring out how...

A recent enquiry we received via our website went something like this, "If you get me leads I'll be...

Updated in October 2022

According to the HubSpot State of Inbound Marketing Report 2022, one of the...

In a previous blog we spoke about how to interrogate your competitors websites using SEM Rush. The...

If you work in marketing you'll be well aware of the importance of understanding your customers,...

When I was a kid and the ice cream van came round it was a treat. When the vendor squirted the soft...

Imagine if you could find out what your competitor's websites rank for in Google. Imagine if you...

Inbound Marketing or Lead Generation Agencies specialise in helping businesses generate revenue...

We created a rather nice little keyword tool many moons ago called Seed Keywords. The idea was...

In a recent blog post we opened up about inbound marketing costs and introduced the idea of a...

Inbound marketing is all about attracting potential customers to your website, engaging with them...

Warning: This blog post contains some hard truths.

Why do inbound marketing? Here's why. At its...

Hearing a lot of buzz about ‘inbound marketing’? Not really sure what the phrase actually means?...

Search Engine Optimisation or SEO aims to ensure your ideal customers find your website when they...

As a profession, solicitors are often the target of jokes. I'm not promising I will make it to the...

Whether you like it or not, content has become an essential part of our day to day business and...

Before anyone can do business with your company, they need to have heard of you, they need to...

It’s no secret that some marketers deliberately target women: Unilever allocate approximately 70%...

Video marketing can be a fantastic tool to any business if is used correctly. It goes far beyond...

Marketing is constantly evolving and marketing departments need to be aware of all new...

In this post, we ask and answer the question, what are the key components of a landing page? What...

When you think of oil and gas marketing, do you think of huge exhibition stands, glossy brochures,...

How to build a lead generation website. Well, strap yourselves in because this is going to be fun...

It doesn't matter how much time passes and how many updates Google makes; people still seem to...

When you are looking at the benefits of online and offline tools in marketing and deciding which to...

This post was first written in 2015 and updated in 2022.

When we talk to potential clients about ...

Business to business lead generation matters because without a steady flow of leads most businesses...

With so many opinions, guidelines, rules, standards and always-changing “best practices,” the SEO...

A topic often debated in SEO forums is that of what exactly an SEO should guarantee. To quote...

You could let a web designer take the lead on your web development project but if you did you'd be...

Reading through forums and blogs it's clear some people are still very confused about writing...