It seems some folks are still getting their knickers in a twist over this despite all the freely available information on the subject, not to mention the information available from Google. So, in words of (almost) one syllable, you don't get quality links when you haven't got quality content. Put another way, you don't get quality links if you haven't got content people want or need. You can try and square this anyway you want but in the end unless you're a web designer who can plant links on your clients websites (naughty web designers) links that are worth having have to be earned.
Time and again I read posts in forums, not to mention emails from potential customers, asking the question how do I get quality links or if they're thinking of hiring us making the statement you must be able to get us quality links. This is of course assuming they understand the relevance of links in the context of SEO.
To be honest in most respects link building is a PITA. Not because getting links is hard, it isn't, but because creating link worthy content is and more important explaining this to many businesses is nigh on impossible.
I think this difficulty arises from one simple truth, that being most businesses think of the Internet or web in terms of what they can get out of it rather then what they can give it. Changing this way of thinking is what makes link building so hard.
Yet how many of us turn to WikiPedia when doing some research, or a white paper, or the linked in Questions section? The simple truth is most of us use freely available useful information on-line daily basis. Who creates this often useful information? Who are these people who help others free of charge? More importantly why aren't you one of them!
If you spend time and effort creating content people want, content other than self promotion, your pages will receive links, rankings and traffic. What's more if the information helps the people who find it, you'll gain their trust, and people do business with people they trust. It's a kind of virtuous circle.
Interestingly many in the SEO industry have now realised the way forward is to create and share great content. This has always been the case but people are finally getting it, they didn't for many years preferring to spout forth on the latest get ranked quick scheme. If there's one thing Google's Panda and Penguin updates has really put right it's this unhealthy trend, if not completely then significantly.
Take this article as an example. The chances are you're reading this for one of two reasons:
- You clicked a link to it from one of my social feeds
- You found a link to it in Google or elsewhere
You might think it's rubbish and move on (to save you the time here's a link to Google to help you search for zero effort link building techniques), or it might have helped you understand the mysterious world of link building and as such you now trust me and would consider hiring me.
The bottom line is something I wrote at 22:30 on Saturday 13th April 2013 while watching Tinker, Tailor, Soldier, Spy on LoveFilm might have helped you and as a result we might do business. It might be a long shot but it stands a better chance than a page of self congratulatory marketing speak. Doesn't it?
I'm lucky, I like writing and I like helping people but you know what, to misquote something said by Gary Player or Jerry Barber, the more I write the luckier I get, and when I say luck I mean the better my rankings, the better my traffic and the better the fortunes of my company.
I've said this stuff just about as many ways as it can be said. I may try again another day but for now I'll end by saying stop trying to out smart the PhD's at Google and start giving, if you do you'll gain.