Monday, 16 August 2021

An SEO Expert’s Top Tips For Auditing Your Backlink Profile

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

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Friday, 4 June 2021

Google’s June 2nd Core Update: Everything You Need To Know

News of a Google broad core update is always met with a vague sense of trepidation at Red Evo HQ. We practice squeaky-clean SEO that’s designed to be fully compliant with Google’s best-practice guidelines, but you never know what’s going to happen when Google decides to make sweeping changes to their search algorithm.

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Friday, 4 December 2020

What Do SEO Companies Really Do?

The subject of SEO seems to cause as much confusion today as ever, and many people are still asking the question, what do SEO companies really do?

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Friday, 24 April 2020

The C-Suite's Guide To SEO

During these strange COVID 19 times, one thing has become clear; on the other side of this crisis, we're all going to be more aware of digital business tools. The use of video conferencing has skyrocketed, and e-commerce has increased, and they are just two examples.

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Friday, 17 August 2018

The Miserable SEO Guy

A good mate, Steve, asked me a question today about a previous blog post I'd written. I was talking about SEO, for a change, and he said the post made it sound like SEO wasn't cheap and it was far from guaranteed to work. His point was, if, as a digital marketing agency, we wanted to attract clients why would I be so brutally honest.

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Friday, 7 July 2017

SEO Is About Useful Content, Not Keywords

Julie explains in this video why doing clever stuff with keywords is not what SEO is all about. GoogleTM wants to give its users the best possible experience, which means ensuring that they find exactly what they are searching for. For you, this means providing useful content that addresses their problems.

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Monday, 17 August 2015

Great Content is a Perfect Link Building Technique!

perfect link building technique It's quite revealing that people still ask us if we can "place links" for them as in "where do I put links for link building?" I say it's revealing because it shows they're aware, at some level, of the importance of links - but at the same time the fact they think placing links will do the trick implies it's a concept they've not quite grasped. Let's discuss.

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Sunday, 12 July 2015

White Text On A White Background For SEO? Really?

Thanks to our inbound marketing skills we're nurturing a business lead with a company in Canada. As we get to know each other they are sharing their experiences to date, in particular the things their current SEO company are telling them. Now we know people are confused about SEO from the number of people who visit our SEO explained page, but this stuff is priceless.

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Thursday, 11 June 2015

The Very Best SEO Tool Available

A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.

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Tuesday, 9 June 2015

Search Engine Success Starts By Thinking

Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.

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Tuesday, 2 June 2015

Get More From Your Google Searches

Most of us use Google every day and for many it can be a frustrating exercise trawling through irrelevant search results before finding what you need. Power users don't have this trouble, they know how to get what they need quickly by laser targeting their searches and here I'll show you, in plain English, how to do the same.

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Wednesday, 27 May 2015

A Common SEO Question Answered

How Much Will It Cost?

Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question to ask.

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Saturday, 31 March 2012

How to Avoid the Top 5 Common On-Site SEO Mistakes

With so many opinions, guidelines, rules, standards and always-changing “best practices,” the SEO game is a tough one to learn, especially if you’re learning it yourself. Following industry blogs like Search Engine Watch and Search Engine Land are one of the easiest ways to learn, but if you’re a novice, it can be a full-time job just navigating through the jargon. So, in plain and simple English, here are the top 5 common SEO mistakes business make too often and how to avoid them.

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Thursday, 29 October 2009

What is a Good Quality Link?

A client asked me "What is a good quality link and how do I get a good quality link. You said reciprocal links were no good is that correct?". This was my response.

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Tuesday, 28 April 2009

What Should an SEO Guarantee?

A topic often debated in SEO forums is that of what exactly an SEO should guarantee. To quote Google "Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever." More....

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