A recent conversation with a potential client reminded me of one of the main reasons businesses fail when they embark on a project to increase the leads or enquiries they get from their website. In this post, I'll outline those reasons and show you how not to fall into the same trap.
When I talk to business owners about blogging they often pull a face and tell me they find it hard. They tell me they don't know what to write about, they tell me they haven't got time, they tell me they think it's pointless. Well, in my opinion, it's not hard or time-consuming and it's certainly not pointless unless
We're a lead generation agency. We build websites that generate leads using the inbound marketing methodology. However, we also create web-based software applications or web apps for some of our clients and for general consumption.
In this short post I'm going to talk about two little web tools (see what I did there) you might find useful as part of your inbound marketing efforts. Read on for more!
There are some great keyword research tools available, some are free and some are not so free. Some such as Wordtracker have huge databases of keywords gathered from a mixture of search engines and others such as seed keywords let you ask your friends and contacts what they would search for to solve a given scenario.
Keywords are a crucial aspect of any website. Making sure your web pages are optimised for the words and phrases used by people on Google etc is vital for on-line success. In essence all a search engine is doing is acting as a middle man between people who want something and people who can provide it. Whether it's a singing teacher, a great deal on a new car or simply some advice on a problem, people use search engines and these match search words with websites - it's that simple.