Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3 major changes to its core algorithm this summer, making for an incredibly turbulent June and July.
As I was heading off to bed last night, my electricity smart meter was flashing green and red. Apparently, I'd gone over my planned budget for the day. The meter was telling me our home consumption for the day had been £15.00, something that would make our annual bill circa £5500. It's closer to £800.
I'm a fan of Mercedes-Benz cars but my experience with them as a company over the last few months leads me to the conclusion they are confused when it comes to using digital technologies for marketing. A bold statement I know so let me explain.
I'm sure you get lots of spam emails, we do. About 90% of them start with the hackneyed term "Greetings of the day!" followed by "Hope you are doing well". If our email service allowed us to block emails based on the content I could cut out a ton of unwanted emails simply by looking for those phrases, but it doesn't.
In order to help people who are hell bent on failing online I've come up with this handy check list. If you follow this list carefully your website site will fail. If it doesn't simply send me all your money and declare yourself bankrupt so you can enjoy the same sense of failure so many others are enjoying.
I'm wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong?
When an SEO is brought into the fray to help a company get more bang for its web buck it's often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL's, writing concise page descriptions, sorting out the on page tagging and not least writing great content.