When it comes to Conversion Rate Optimisation (CRO), innovation is normally driven by flashy eCommerce sites like Amazon, Adidas or Apple. The people with 100,000+ daily visitors and the confidence to experiment with things like shoppable search, AI-powered mega menus and one-step checkouts that are designed to encourage impulse purchases.
They might sound clinical, almost medical, but Google’s Core Web Vitals are actually a set of metrics designed to measure the speed, responsiveness and visual stability of your website.
Thinking back to the last time you redeveloped your website, was the end-result the site you wanted? If your answer's yes, there's a strong possibility it's not the website you need. Confused? Then I'll explain.
The cost of creating a website is contentious. At one end of the scale, it's free, think companies like GoDaddy who provide DIY website building tools, while at the other it can be a six figure project or more. All price points in between are also covered. For my own amusement, I decided to work out the cost of developing a website using contractors instead of an agency. The results were quite surprising.
We use and create lots of web based software solutions. Sometimes it's something as simple as our lead generation calculator, sometimes it's a lot more complex. We also work with our clients to develop web-based applications to help them achieve a business goal such as giving their customers access to data. If you're not sure what a web application is, think of your on-line banking, that's a web app. Right now we've got several web applications in development.
There are usually two choices when it comes to software development, custom or off the shelf, and this short article considers the merits and costs of each.
In a recent short form post on website costs, I outlined the three ways to build a website, looking at the merits and drawbacks of each of them. In this equally short and pithy post, I'm going to outline where the effort goes when building a website, irrespective of the way you go about it.
We're an Aberdeen based web agency and we've spent the last 12 months transforming ourselves into an inbound marketing company so we can deliver even more value to our clients. Through a process of formal training, cohort-based workshops and lots of hard work we're now securing retainers to work with some amazing and forward thinking companies from all over the UK and beyond. Although we've been "doing" inbound pretty much since we started in 2003 we decided to formalise our offering and it's really paying off for us.
We did this because we LOVE what we do and we LOVE helping businesses do more on-line.
Whether you like it or not, content has become an essential part of our day to day business and marketing lives. Without good content a company is unable to express what differentiates them from their competitors, clarify and publicise the services and products they offer and generally create and build on relationships with potential, new and existing clients. Despite this being common knowledge many companies can find themselves floundering when it comes to creating website content, in particular when creating a new website.