Is Content Marketing Right For You?
Content marketing is used to answers the questions your potential customers are asking in Google™ searches. Content marketing will help you find more customers and grow your business.
Content marketing drives traffic to your website from search. It increases brand awareness, enquiries and sales.
Why Invest In Content Marketing?
The way people make buying decisions has changed. Studies show that over three-quarters of buyers conduct online research before purchasing. This could be via Google™ searches, forums, YouTube™ videos, questions on social media or reading reviews. If they are researching online, you need to be there and be found by them at that stage.
Content marketing can work as part of a wider inbound marketing strategy, combining many digital marketing elements into a campaign designed to attract, engage and convert website visitors into customers.