Digital Marketing FAQ

Your digital marketing questions answered

We love helping people understand modern marketing and how it can help generate business enquiries and business growth.

Confused About Digital Marketing?

Our Digital Marketing FAQ will help to demystify the world of digital marketing. If you've got any questions please use the form at the bottom of this page to ask us.

Digital Marketing FAQ

What is meant by digital marketing?

Digital marketing describes a set of marketing tactics delivered using digital technologies such as websites and social media platforms. For example Pay Per Click of PPC is a digital marketing platform that displays contextual adverts to people searching in Google™ and the other major search engines. Digital marketing also encompasses earned techniques such as content marketing where search engine exposure is earned by creating content people are searching for. Examples of earned digital marketing include blogs, white papers and e-books.

What are examples of digital marketing?

Examples of digital marketing include Google Ads™, Facebook Ads™, LinkedIn Ads™, content marketing, social media marketing and search engine optimisation. All of these digital marketing tactics attempt to persuade people to consider the business being represented when making a purchase of products and services.

What is digital marketing and how does it work?

The best digital marketing works by presenting information and messaging in the right place at the right time. For example, PPC advertising, a popular digital marketing tool, shows adverts to people searching in Google™ based on the words the person typed into the search box. Content marketing, another powerful digital marketing tactic, creates content that potential customers are searching for in the hope it appears on a search results page.

Is Digital Marketing Easy?

Yes and no. Some aspects of digital marketing are easy, such as creating a simple PPC campaign, but for the most par using digital marketing to generate enquiries is hard. It's not hard in the way quantum physics is hard, but rather it requires an inquisitive mind and a determination to understand what motivates people to engage with a brand. Some digital marketing tools make digital marketing superficially easy, getting it right is not easy.

What skills are required for digital marketing?

The skills required for success with digital marketing include an ability to analyse and understand data, creative writing skills, design skills and a degree of technical skills. Most digital marketing campaigns combine the skills of a team of people who each bring something different to the endeavour. Digital marketing managers need to understand a wide range of skills in order to manage a digital marketing team effectively.

How does digital marketing help your business grow?

Digital marketing helps your business grow by creating a predictable and repeatable lead generation asset. It puts your business in front of the people who need to buy what you're selling.

Does digital marketing work for all businesses?

Most businesses can benefit from digital marketing. However there a cost-benefit analysis is needed to make sure digital marketing is right for your organisation.

What are the disadvantages of digital marketing?

One of the main disadvantages of digital marketing is it can take time to fine-tune your program of work so you start to receive leads or enquiries.

What companies need digital marketing?

Most B2B companies will benefit from a well-orchestrated program of digital marketing. Most B2C organisations will also benefit from a well thought out campaign of digital customer acquisition.

Is Digital Marketing Easy?

Digital marketing is relatively easy to understand but it requires a lot of hard work to make it effective. It's sometimes possible to make some quick gains but in general, a concerted effort is required.

Is digital marketing a tough job?

Digital marketing can be a tough job when campaigns don't go the way you expected.

How do you use marketing to grow B2B business sales?

Digital marketing is particularly effective for B2B organisations. By understanding your ideal customers' needs you can use a range of techniques including content marketing and SEO to put your offer in from of the right people.

How do you build a successful B2B business?

To build a successful B2B business it's important to make sure your potential customers find you when they're searching for solutions to their business challenges. Digital marketing makes that happen.

Is business to business sales hard?

Business to business or B2B sales is complex because of the number and types of stakeholders you need to satisfy.

How do you gain new B2B customers?

Gaining new customers when you're a B2B business is about first developing a thorough understanding of your customers' needs and the problems they need to solve. This gives you the information required to create the content they need when they are making their purchasing decisions.

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