Get The Digital Strategy You Need
Before you jump into digital marketing tactics like SEO, PPC and Content Marketing it's essential to create a strategy. A strategy consists of the definition of the problem, perhaps a lack of online visibility, a set of guiding policies such as becoming thought leaders and a set of measurable actions or tactics to move the dial in the right direction.
With the right approach, your organisation will thrive online and secure a share of the opportunities a strong online presence creates.
Let's discuss growing your market share with an effective digital strategy. Please call us on +44 (0)1224 443551, email us or use this form to get started.
Before you jump into digital marketing tactics like SEO, PPC and Content Marketing it's essential to create a strategy.
A Considered & Planned Approach
There's so much to consider when looking at how your business could be using the Internet. There's your website, social media platforms, web-based tools such as CRM and marketing automation. Then there are all the buzzwords like SEO, PPC, CRO, CMS and a hundred more. We're here to help you make sense of it and, more importantly, make the most of it.
We'll help you answer questions like:
- How can I make my website generate business?
- How should my business use social media?
- Which cloud-based software could benefit my business?
- How can I use the web in a way that gives me a competitive advantage?
There's no doubt the Internet presents many business opportunities but understanding which ones apply to your business can be hard to figure out. Developing a digital strategy will inform and help you to see the opportunities that could have a positive impact on your bottom line.
There's so much to consider when looking at how your business could be using the Internet.
Online Strategy FAQ
What is an online strategy?
Like any strategy, an online strategy starts with the definition of the problem, a set of guiding policies and a series of actions. For example, the problem may be a lack of online visibility, the guiding policies are to understand customers needs and preferred types of content and the actions will be a plan to create the right assets such as videos, case studies and blogs.
What is the best online marketing strategy?
The best online marketing strategy is to create the content your ideal customers are looking for. By doing this, you will position yourself as an expert and thought leader. Your content will lead to engagement and will create opportunities to do business.
What is the first step in creating an online business strategy?
The first step in creating an online business strategy is to gather information about your current online authority, competitors, markets and ideal customers. Next, you establish the guiding policies that will help you to move the dial in the right direction and the associated actions.
How do you attract customers online?
Attracting customers online starts by attracting them to your website by making sure it's got content they need. You do this by understanding the problems they are trying to solve by searching for information on Google™.
What words attract customers?
When people search on Google™ they type questions or search phrases into the search box. By developing an understanding of these search phrases it's possible to use them on your website in a way that helps your website to appear in the search results. Doing this attracts customers.
