Well-researched well-written copy turns website visitors into customers. We research and write killer copy that converts and makes your website a lead generation powerhouse.
If your copy isn't lighting up your brand and you've tried all the hapless have-a-go heroes talk to us about creating SEO copy your readers and the search engines will love.
Your copy should entertain, persuade and inform and that's what well researched, concise, search engine optimised copy does. It will improve the effectiveness of your website and convert visitors into customers.
We'll create copy for your website that shines and makes you stand out from the crowd, securing search success.
Please use this form to tell us about your requirements. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call 01224 443551.
Once you've made contact and we've arranged a time for a chat, we'll discuss your requirements or the problem you need to solve and establish if we're the right team to help you.
If you've decided not to contact us please could you provide some anonymous feedback so we can improve our offering? There are just two simple questions and the form is 100% anonymous.
An SEO copywriting strategy researches an audience, the problems they need to solve and the questions they type into search engines when looking for solutions. Successful SEO copywriting strategies are based on the idea of 'they ask, you answer'. If your ideal customers type questions into search engines like Google™ and as a result land on your website, you've made a potential customer aware of your business.
An SEO strategy is a plan that aims to attract website visitors from the major search engine in an attempt to find new customers. An important aspect of the strategy is the creation of SEO copy, copy that is written using words and phrases that match the words and phrases used by people when they carry out a search.
SEO copy should be designed for people and presented so search engines can index it. This means certain technical rules should be observed, but not at the expense of the readers' pleasure. It's common for SEO copy to read like gibberish, it having been written in a vane glorious attempt at fooling the search engines. Don't fall into this trap, write for people, not search engines.
The best technique for writing great copy that also packs an SEO punch is to first write for your reader, then through a process of editing weave in the words and phrases required to make it effective SEO copy. This technique will allow you to create entertaining educational copy that persuades your readers, whilst ensuring you are found in the search engines.
There are many great SEO tools, most of them only available with a subscription, to help you establish which keywords to use in your SEO copy. We love SEM Rush. However, there are also some fantastic free resources, the best one is the Google Search Console or GSC. GSC shows you what keywords your own site ranks for and by reviewing words you only rank for on page two, three or four you can quickly create a target list to work on.
You can get SEO keywords for your SEO copy free of charge from Google's Search Console tool.
You can find your competitors keywords for free by signing up for a free trial of a tool such as SEM Rush. Reviewing your competitors' keywords can be a fast way of creating a list of keywords to target.
Tools such as SEM Rush allow you to find the most popular keywords in your niche. However, finding these keywords is easy but simply using them in your SEO copy will not necessarily improve your rankings. High-value keywords are difficult to rank for because of the amount of competition.
A good keyword can be defined as a word or phrase that is used by your ideal customers in a Google™ search. However, this can be further refined as a keyword your competitors have not discovered, meaning you should be able to secure a solid page one ranking without too much effort. Such keywords are, however, rare.
Where search marketing is concerned, keywords are the words and phrases typed or spoken into a search engine search box by your ideal customers.
