Your Website Should Help You Grow Your Business
Your website should be more than a simple brochure showcasing your products and services. It should set your stall out as experts in your field, it should show the world that you're a thought leader and an organisation that are remarkable in your field of expertise.
Taking this approach will turn your website into a resource that people find in Google™ and this will create opportunities. Does this sound interesting?
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Getting the website you need starts with a discussion. Book a 30 minute Zoom call to discuss your web project. No jargon, no hard sell and no obligation. Just plain English advice you can use.
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Your website should be more than a simple brochure showcasing your products and services.
Do More With Your Website
Your website can play a strategic role in your business development or business growth plans. For example, we're a small ten-person web design agency in Aberdeen, Scotland, yet we have a global client base thanks to the power of Google™ search.
By understanding who your ideal customers are and the problems they are trying to solve, you can create your website around the solutions to those problems that you provide, so your business is found online buy the people you want to talk to.
It's a methodology known as inbound marketing because it generates inbound leads. Your customers find you instead of you needing to go looking for them. It's powerful and it works.
Web Agency FAQ
What is a web agency?
A web agency is an organisation who have a team of people with the range of skills required to create a professional website. These include strategists, designers, developers and content experts. Some agencies are small with a team of only three or four people, others have large teams of a hundred or more.
How do I choose a web design agency?
Choosing a web design agency can be challenging. On the face of it, most agencies offer the same product but prices can vary significantly. A good starting point is deciding on your available budget as this will help you to narrow down the number of agencies to consider. Ultimately, if there are several agencies who can work with your budget and they all seem credible and have a good portfolio, it comes down to chemistry, are they the sort of people you want to work with.
How much do you pay a web designer?
There are two approaches to building a website. One is to start with a blank piece of paper and create something customised to your exact requirements, the other is to use a template. The amount of money you pay a web designer depends on the level of customisation you require.
What information does a web designer need?
A web designer needs to understand your business, your market and your ideal customers. This will help them to create the website your business or organisation needs.
Which factors are important in selecting a web design agency?
One of the most important factors to consider when selecting a web design agency is whether you can form a good working relationship with them. Good chemistry will make the whole process more enjoyable and will nearly always create the right result.
How much should a website cost?
The question of what a website should cost is not easy to answer. A simple template-based 5-page website should cost under £500.00. However, a large custom-built site with hundreds of pages could run to tens of thousands. Asking this question is a bit like asking how much a car should cost, it depends.
How many hours does it take to design a website?
A custom website designed for your specific needs will take an experienced designer between 50 and 100 hours to design. This does not include the website build.
How much does a website cost for a small business?
The cost of a website for a small business is difficult to price. This is because the size of the website does not always relate to the size of the business. For example, a one-person business selling online may have hundreds of products for sale making the website quite large.
Can I create a website for free?
Yes, there are many tools available such as Joomla and WordPress that are free to download and use to build a website.
How can I create a cheap website?
To create a cheap website its best to use one of the low-cost online website building tools such as Squarespace or Wix. Both of these systems provide all the required tools for one low monthly fee.
Your website can play a strategic role in your business development or business growth plans.