Website SEO Marketing

Put your website in front of the right audience

SEO is a marketing tactic that should be used as part of your bigger overall digital marketing strategy. Used effectively, search engine optimisation can help you to generate enquiries from your website.

Talk to us about your search engine visibility

Talk to us about your search engine visibility

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Website SEO Marketing FAQ

What is SEO online marketing?

SEO online marketing is the process of making sure your ideal customers find your website while they are searching in Google™. Success with SEO can take time and certainly takes a lot of effort, but it's a straightforward process. There are technical aspects such as your website's speed and structure as well as your website's content.

Success with SEO starts with developing an understanding of your ideal customers, the problems they need to solve and what they search for while looking for solutions.

What is SEO on a website?

SEO on a website is the work required to make sure your web pages perform well and are structured in a way that helps search engines understand them. SEO involves both technology and creativity.

What is SEO marketing and how does it work?

SEO marketing is the process of understanding what your customers search for in Google™ and the other search engines so you can provide what they need. The search engines list web pages in response to what a person types in or asks. Your SEO marketing tries to make sure your website provides the most credible resource that responds to the search query.

How do I optimise SEO for my website?

SEO stands for search engine optimisation. Making your SEO the best it can be, involves following a set of simple guidelines. However, because of the level of competition, achieving great rankings is not simple. The search terms or keywords you want your website to be found for will also be attractive to your competition. This means your web pages need to be remarkable both technically and with respect to their content.

Can I do SEO on my own?

Yes, you can do your own SEO. There are plenty of excellent guides including this one provides my the team at Moz.

How much does SEO cost?

The cost of SEO depends very much on your market. If you have a lot of competition, it's likely SEO will require a great deal of effort and this will require a significant budget. Good freelancers charge around £250 per day and agencies around £500. To hire a good in-house SEO with a thorough understanding of how to optimise a website in order to attract new business will need a salary of around £40k.

How do I start SEO?

A good place to start SEO is to invest in some training or follow an online SEO guide such as the one mentioned above.

Is SEO worth the money?

If the work of an SEO generates online enquiries which convert into revenue, then SEO is likely to be worth the money. However, SEO is not worth the money if it does not result in new business generation.

Why is SEO so expensive?

SEO is not expensive if it's done well and results in the creation of new opportunities or, in the case of an e-commerce website, sales. SEO is only expensive if it does not deliver measurable results.

What does an SEO do?

An experienced SEO starts by understanding your business, markets, competition and ideal customers. They then develop a strategy to improve the performance of your website in the major search engines so it creates measurable benefits to your organisation. These benefits might be online sales, or enquiries from potential customers.

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