Your website should play an important role in the acquisition of new business opportunities. If it doesn't, it's likely your strategy is less than optimal along with your SEO. If you need it, here's a quick overview of SEO.
Creating and executing the right SEO plan will improve your website's performance in the major search engines and generate enquiries.
Let's talk about improving your SEO so your website generates enquiries.
Website SEO marketing is primarily about making your website work harder. It's about making sure your web pages contain the information your customers are looking for when they carry out a search, as well as making sure your pages can be understood by the search engines.
When you get this combination of content and technology right, your website will gain traction, appear higher up in search results and get found by people who want to buy what you're selling.
You may think SEO is something of a black art, but it isn't. All the search engines are trying to do is show search results that provide answers to people's questions, in some respects, Google™ is less a search engine and more an answer engine. If your website is answering the questions your customers are asking, then all other things being equal they will find you.
Marketing your business using a well thought out SEO strategy is an investment that compounds. The stronger your website becomes, the more traffic and enquiries it will generate.
SEO online marketing is the process of making sure your ideal customers find your website while they are searching in Google™. Success with SEO can take time and certainly takes a lot of effort, but it's a straightforward process. There are technical aspects such as your website's speed and structure as well as your website's content.
Success with SEO starts with developing an understanding of your ideal customers, the problems they need to solve and what they search for while looking for solutions.
SEO on a website is the work required to make sure your web pages perform well and are structured in a way that helps search engines understand them. SEO involves both technology and creativity.
SEO marketing is the process of understanding what your customers search for in Google™ and the other search engines so you can provide what they need. The search engines list web pages in response to what a person types in or asks. Your SEO marketing tries to make sure your website provides the most credible resource that responds to the search query.
SEO stands for search engine optimisation. Making your SEO the best it can be, involves following a set of simple guidelines. However, because of the level of competition, achieving great rankings is not simple. The search terms or keywords you want your website to be found for will also be attractive to your competition. This means your web pages need to be remarkable both technically and with respect to their content.
Yes, you can do your own SEO. There are plenty of excellent guides including this one provides my the team at Moz.
The cost of SEO depends very much on your market. If you have a lot of competition, it's likely SEO will require a great deal of effort and this will require a significant budget. Good freelancers charge around £250 per day and agencies around £500. To hire a good in-house SEO with a thorough understanding of how to optimise a website in order to attract new business will need a salary of around £40k.
A good place to start SEO is to invest in some training or follow an online SEO guide such as the one mentioned above.
If the work of an SEO generates online enquiries which convert into revenue, then SEO is likely to be worth the money. However, SEO is not worth the money if it does not result in new business generation.
SEO is not expensive if it's done well and results in the creation of new opportunities or, in the case of an e-commerce website, sales. SEO is only expensive if it does not deliver measurable results.
An experienced SEO starts by understanding your business, markets, competition and ideal customers. They then develop a strategy to improve the performance of your website in the major search engines so it creates measurable benefits to your organisation. These benefits might be online sales, or enquiries from potential customers.
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