Evolve The Way You Think About Web Design
Website design projects can be a pain. Months of wireframes, content gathering, changing your mind, budgets being challenged and the list goes on. Then when it finally goes live it’s not what you wanted and more importantly, it’s not what you needed. By now your initial enthusiasm for the project has gone. Your new site sits there unloved, doing nothing for your business and over the coming months (or years) becomes more and more irrelevant.
Worse still, all of this potentially wasted effort is based on a ton of guesswork. You can’t ever really know what your potential customers need and however well you know your market you’ll have made a ton of assumptions when creating your new site the traditional way.
Sound familiar? Well, there’s a better way to develop a website and it’s called Growth Driven Design or GDD.
Using a process of continuous development, tweaking and improvement, based on real data and real user feedback, the site your business needs evolves.
How Growth Driven Design Works
Growth Driven Design (GDD) starts out by creating a “bare essentials” website that goes live in one month, give or take. Then, based on the way the site’s used and how it performs it’s further developed. Different page layouts can be tested, calls to action (CTA’s) can be tried, new content added and so on. In short your website uses the web the way it should be used, as a living document that adapts to the needs of your customers.
You work as a team with your web agency analysing the new website’s traffic and concentrate the following months efforts on doing more of the stuff that actually generates leads.