We're A Lead Generation Agency
Lead generation is vital for most businesses. Some need hundreds per day, others only one or two per year, but few businesses can survive without a steady flow of qualified enquiries. We help businesses attract and nurture valuable business leads on-line. No cold calling, no annoying mailshots that risk affecting your brand's reputation, just solid scalable and repeatable lead generation using inbound marketing.
TOP TIP: If you're not sure how many leads your business needs to generate to meet your revenue goals try our lead generation calculator.
How Do We Help You With Lead Generation
Inbound Marketing is a lead generation methodology that uses the mantra Attract > Engage > Convert. In simple terms we attract people to your website with useful content, we present them with offers that encourage engagement and, when they are ready, convert them into customers. It's a selling technique that doesn't try to sell but instead educates people, building trust and recognition in your brand.
Think About How You Make a Decision to Buy
If you think about your last significant purchase it's likely you did something like this.
You decide you're in the market for a new product or service. First, you educate yourself. You review the market, your options, what's the best solution etc. At this stage you're not ready to buy, you're at an early stage in the buying cycle, you're just looking for information to help you decide what you want or perhaps the best way to solve your problem. As your research progresses the kind of information you're looking for changes. At first, it's high level, but as your understanding grows you need more detail until finally, you're ready to buy.
In sales language you're either at the top of the funnel (not sales ready), in the middle of the funnel (getting closer but still not ready) or at the bottom of the funnel, ready to buy.
Does Your Website Deliver The Right Information At The Right Time?
Now you understand the way buyers make decisions ask yourself, does my website provide information for these different stages of the buying process? If your site only has bottom of the funnel selling content, we do this, we do that etc, the chances are you're missing out and you need to reconsider your on-line lead generation strategy.