Filter Them Down To Those With Potential
Automated communications suck right? Those annoying phone calls where you answer with a bright "hello" only to be greeted by a recorded message. They are awful. However, marketing automation need not suck, it need not be awful and it can be very powerful.
It's just a fact of life that lead generation is, to a certain extent, a numbers game. You need people at the top of your sales funnel and you need to pull them through and filter them down to those with potential. This is where marketing automation can help, it can help sort the potential fab new clients from the tyre kicking time wasters. Harsh? Maybe. True? Yup.
Aberdeen's First Hubspotters
As Hubspot partners, the first in Aberdeen, we naturally promote Hubspot as our tool of choice for marketing automation. Its logic based workflows are a breeze to use and they're very powerful. The workflows create a natural flow of communications with prospects based on their actions, and they can opt out at any stage if they decide they're just not into you...
Using marketing automation you'll quickly be able to see what works and what doesn't, adjusting your campaigns as you go. Interested? Call us on Aberdeen 01224 443551.