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Red Evolution Opinions & Musings

A Five Step Plan My job's sometimes hard but never harder than when I'm talking to someone who has invested their hard earned money in a new website only to discover nobody visits it. I had one of those conversations this week and I could hear the pain coming down the phone, "but our website's as good as the others, why is Google not showing it in search results?", then I made his day worse…
Wednesday, 31 December 2014

Our Year On Sqwiggle Was Interesting

Most people know team Red Evo don't all work in the same office, we're in Aberdeen, Aboyne, Dumfries and Newcastle. This works well but sometimes people can feel a little, well, isolated. Enter Sqwiggle. When our resident code guru Pete got all excited about Sqwiggle we all thought, "What? We already have Skype, we don't need something else that allows us to talk to each other using our computers." To humour him we installed it…
What Is (Was) A Like Gate? In my experience lots of business users were not aware of facebook Like Gates. In a nutshell you could put content on facebook that people couldn't see unless they liked your page. Obviously this represented a perfect opportunity for businesses to increase the number of people liking them which in turn had the potential to increase the reach of anything posted on their beautifully designed facebook page. What's The…
If there's one thing guaranteed to ensure failure when creating your company's website it's a lack of planning, but where to start? Do you start by grilling web companies? Do you start by searching for photographs? Do you start by talking to your Head of IT? Well, none of the above, although hiring a web company to help you wrestle it all down can be a good idea if you're really struggling. Assuming you don't…
Like many modern companies we have employees working collaboratively from different geographic locations. By using great tools like Join.me, Basecamp and Github discussing designs, sharing project documents and collaborating on code is a breeze, but day to day office interaction is more of a challenge, or it was. Enter sqwiggle! Say What? sqwiggle's a new tool that takes screen based collaboration to a new level and we love it! The way it works is very…
Friday, 28 March 2014

The Social Effect

We all try to create the best websites we can and we endeavour to demonstrate our expertise in the hope good things will come of it. One of the tools we use is social media, that still much misunderstood and abused thing everyone talks about but most still don't get. Yesterday, and again today, our website's getting a lot of attention from people in Germany. All the traffic is coming to a specific page, our…
Tuesday, 18 March 2014

Clicky Quickstart Guide

We love the Clicky Analytics visitor tracking and analysis tool and so do our clients. In this quick start guide we talk you through the basics. If you find this useful let us know and we'll do more looking in detail at the most useful aspects of this wonderful little "analytics for the rest of us" site traffic measurement tool.
I'm reading a fabulous book called The Chimp Paradox (thanks Trev). If, like me, you've ever despaired at your behaviour at times this book reveals all, it's a real gem, maybe even a game changer, for me at least. Along with providing me with an insightful look at my own behaviour the book's got me thinking about SEO and the way people approach it. At the risk of massively over simplifying the concepts in the…
Starting and running a small business is challenging and despite there being a million books on the subject there're no definitive guides to doing it right. Also, the organisations set up to help you are usually run by people who've never done it themselves (sound familiar?) which often makes them more of a hindrance than a help.. In short the whole thing can be daunting. One aspect that bites most on the bum is IT,…
If you're serious about driving business into your organisation using the web, you need to understand what it's going to take. This means reviewing your competition and once again, it's surprisingly straightforward. Following on from our article about reviewing the keywords you want to rank for, this time I'm going to show you how do some basic SWOT analysis using another free1 SEO tool, Moz. Once again we're going to use our fictitious wannabe wedding…
Following on from our last post, which advised against building a website before investigating the market you're planning to enter, this short article will show you a down and dirty way of doing it. First off let's create a fictitious entrepreneur and give her a business idea. I'm going to call her Sally and Sally's decided to turn her photography hobby into a business and leave her dead end job behind. All's going to be…
We frequently get calls or emails from new business owners that go something like this, "Our new website doesn't generate any business from Google, we need to fix this and we need to be number one when people search for what we offer, we're a small new start business so obviously we haven't got much money.". Does anyone see the flaw in their business plan? First off lets get one thing out of the way,…
I'm just off the phone with a potential client. The conversation was difficult because they had "invested" in cheap SEO, the sort that builds spammy links using low cost overseas link builders and this is the result of that work. You don't have to be a genius or understand SEO to recognise this graph as being less than optimal. Their SEO company have basically killed their site by building spammy links from anywhere they could…
Social media has enjoyed phenomenal growth and many people now engage with friends, family and others using facebook, twitter, linkedIn and a raft of less well known platforms. As was shown with text messaging people love typing and sharing, you could even argue people are better at expressing themselves in text and pictures than with the spoken word! One of the obvious uses for social media in a business context is as a tool for…
We received an invitation to tender this week from a company we'd really loved to have worked with. They were looking for a new website with the possibility of also developing an intranet and we were well placed to give them what they needed but for two issues, their budget was about half of what was realistic (doh!) and the real deal breaker; "On submission, we would want to see example mock ups, suggestions and…
We took a call today from a bathroom and kitchen specialist who was looking for SEO services. These people are fitting top of the range German kitchens, they've got a great website full of useful info (not just pure marketing content) and they are the real deal with showrooms throughout Central Scotland. In short they're not a tin pot outfit and they've invested in their web presence, not something many in their market have done.…
We handle web marketing enquiries on a daily basis. These come from businesses who get it but need some additional input, businesses who kinda get it but need some serious help and businesses who are utterly confused and often disenfranchised with the whole idea of generating enquiries or selling on-line. Have You Seen Our Great Free Guides? To help we provide plain English guides and graphical information on subjects relating to on-line marketing but it's…
So you've decided your website's not cutting it anymore and it's time for a revamp. To get things moving you've started looking for a web design company to help you and you've created a shortlist of potential suppliers. In the meantime someone in your firm's working on a specification or requirements document for getting quotes and it's all taking shape. But is there something else you could be doing? Something that'll ensure the project runs…
This short post was created from some research I did after being asked to appear on BBC Radio Wales flagship business program, Wales At Work on Thursday 16th May 2013 @ 18:30. The program makers were doing a feature offering SEO advice for small businesses. Being a small business and being found by them via a Google search seemed to qualify us, with some justification, as small business SEO advisers. The Challenges SEO can be…
Twitter's become pretty much mainstream with many businesses signing up and singing from the tree tops. However, their approach isn't always effective, which is fair enough to a certain extent, it's a new medium and even the "experts" are still learning. That said I see many people simply asking (or begging) for follows; not great. The Smell Of Desperation Begging for followers under the guise of "we need to hit 1000 followers by Friday or…
Some businesses use their website to point people at, sort of "great to meet you, check out our website for some more info". If that's you then move along, there's nothing for you in this post. Most of us however hope people will find us using a search engine, if you're in this category read on. More Than A Sales Pitch To attract traffic to your website via a search engine you need search engine…
When I was kid I used to think if I closed my eyes, and therefore couldn't see anything, nobody else could see me either. Cute eh? Or just stupid? Are You Hiding From Social Media? It seems today that many businesses are adopting this approach to social media. They seem to think if they don't take part nobody will talk about them, not so. People use social media to say good things and bad things…
The web is a communications medium and using a broad and unfair sweeping statement IT types are not eh….very good at communicating. Why then do some companies believe their website falls into the domain of the IT department? It's Technical! Well in some respects yes, web stuff is technical. A website sits on a server - a (usually) powerful computer tasked with delivering files and running a database. But making the connection that because the…

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