PPC Landing Page Specialists
Paid search is a powerful tool for getting relevant traffic to your website, but talk to some people about it and you'll hear tales of wasted budgets and little return. Enter PPC landing pages. PPC landing pages are dedicated web pages that stand alone from your main website to help you get more bang for your paid search buck.
Why Use A Landing Page?
The reasoning behind PPC landing pages is simple. You're investing hard cash when someone clicks your PPC advert so it makes sense to try and get something in return. It might be a phone call or some information about the visitor via an on-line form, but by creating the landing page you're in control.
Sure some people might simply hit the back button but research suggests carefully crafted landing pages can dramatically improve your PPC return on investment (ROI).
The key to success with landing pages is to make them all about getting the visitor to do something, preferably just one thing - don't make them think! For example if you supply a specialised product you might want to simply get the visitor into your sales funnel by securing their name and email address.
If that's the case your landing page will be all about trying to achieve that. Making sense?
How Will You Get PPC Working For My Business?
We'll discuss your business needs and the kind of enquiries you'd like to receive. We'll then create a joined up PPC campaign incorporating intelligent keyword bidding (the search words that will trigger your ads), crafted adverts and laser targeted landing pages. We'll then monitor, tweak and sweat over it until it's driving new business your way.