We thought it might be nice just to do a probably quite short podcast on the subject of buying clicks. Go into this with eyes wide open and expect to spend a few quid. Yep. Hold your nerve. Be prepared to spend a few grand. Even if you're a small business, even if you're not sure what might be out there. But follow this advice about like, being on it and all over it.
It is a competition and you're entering a mature marketplace. There is no niche on AdWords that isn't already occupied. You know, there are businesses doing what you do already advertising. So when you're coming into that marketplace and saying, right, I'm going to start paying for clicks now you are in direct competition with those people and you will pay for it. There are no sort of twenty thirty per click keywords left anymore. Really.
Okay. Welcome back to Digital Marketing From The Coalface, fresh from our world tour, um, promoting episode one hundred, and we moved swiftly on to episode one hundred and one. And I'm not going to say episode number ever again for the entirety of the rest of this podcast. Um, we thought it might be nice just to do a nice, uh, probably quite short podcast on the subject of buying, um, clicks, um, pay per click. We've done some stuff on this before. Um, but what I thought we'd do is um, a sort of short, sharp, here's some stuff to do so that you are not, uh, ever one of those people who says, yes, we tried Google ads and it didn't work.
Um, the buzz word is actionable tips.
Actionable tips. Wow, that's pretty good considering it's, um, half past twelve on a Friday and you're going home in half an hour.
It's probably worth pointing out as well that we are talking about this, I think from predominantly a B2B perspective, because B2C AdWords now is pretty much just set up performance Max campaigns, set up some shopping campaigns, let Google's algorithm do all the hard stuff for you.
Yeah, I guess so. And it's kind of not our bag. It's not what we're experts at. I know you've done a bit of it. I haven't um, it's not necessarily.
It's a completely different ball game and I think a much easier. Well, I mean it has its own challenges, but it's a much easier nut to crack than this, which is, I think specifically paying for B2B sort of enquiries or search phrases.
Yeah. Um, I think it's fair to say that this stuff works. I mean, we, we use it and we use it with a number of our B2B clients who are in sort of professional services, engineering companies, that kind of thing. Um, it can be a great way to short circuit, um, the route to getting good organic rankings, for example, and give you lots of great information, useful data market insights along the way.
Yeah. I mean, it takes time, doesn't it, to rank for keywords. I think that's the main thing sometimes. And instead of waiting the sort of six to twelve months that your SEO company will tell you, you need to wait. Sometimes it's quite nice to just say, well, okay, fine, in six to twelve months, we can maybe think about stopping not paying for that keyword anymore. But for now, let's just get the traffic anyway and pay a bit for it.
That's right. It's a great it's a great tool for experimentation. Yes. And we mean that in terms of keywords and things, the words that you want to trigger your adverts and what people actually find when they click your adverts.
Yeah. Because I think one of the things that it is really useful for actually, is that this whole idea of, like you say, you can test a keyword, you can say, okay, well, I think that this keyword is probably going to drive the right kind of customer, but I don't know that for a fact. Instead of investing and kind of creating good content that ranks well for it and sort of building your presence organically, you can simply go to market, test it, see if it works, if it drives revenue, fantastic. Spend the time getting the organic search ranking. But yeah, yeah.
I mean, it's important to point out that people often say, oh yeah, but you know, if you get an organic ranking, you know, it's free. You get all this traffic for free, but it's not free to get to the point where you're getting the organic ranking. And in some niches, niches for our American listeners, um, it's not free to maintain those rankings.
It's not at all. I mean, that's the thing. It's never free, is it? It's always going to require time and effort, either yours or somebody else's. And the other thing to point out is when we've talked about this before as well, but there are what you like to refer to as noisy SERPs out there, which is to say that there are results pages for some search terms that are clogged with adverts and map packs and snippets. And did you also know or have you also thought of this? And oh, what about X, Y and Z and shopping listings? And sometimes, you know, the best way to cut through all that is not to laboriously try and rank a page organically, even, you know, that's gonna, even in position one appear halfway down the page, you can simply sort of cut through all that, put your ad right at the top. Yeah, you're good to go.
Okay. And, and, and the, I think what's often misunderstood as well by, by some organisations is that the set up Google ads? Um, or they get an agency to set up Google ads for them. They get bad advice. The Google ads is the Google ads. Clicks are just sent straight to the website, as in the home page of the website, that kind of thing. Even if you're sending it to particular pages of the website, that's fine. So long as you are in a position to experiment with those pages, try different messaging, try different images, try different calls to action, etc.. Um, which I think we've actually gone into and broken down in a previous episode and we've talked about this in a previous episode of dwell too much on it, but if there's something you want to say.
Well, only that I read something quite recently that I really liked, which was saying that, you know, the sort of the basics of PPC is the stuff you do in AdWords, you know, setting up an ad group and picking your keyword match type and all of that sort of stuff. That's the basics. But the real work is what happens sort of around it, right? It's identifying the right keywords in the first place. And then it is that process, like you say, of like, think about where you're actually sending these visitors you're paying for on your website and what experience they're getting, you know, test, different messaging, test, different landing pages, do not sort of sit there and say, well, I'm driving the traffic and it's not converting. You know, it must be something wrong with the PPC campaign because often it's, it's the stuff actually on your website that's to blame.
Yeah. So, you know, in this kind of PPC, high level top tips for business owners and marketing managers. Uh, one of the first things that I've got on my list is to review what's happening. Yeah. Daily, at least for the first month or so. Go in there every day and understand what you're paying for, what the, what's generating the clicks. You know, how long people are spending on your site when they click through. Just fundamentally understand what's happening. Just don't you know, I think everybody understands set it and forget it isn't an option. I fear that some people are doing set and forget it. Let's just like disabuse people do not set and forget a PPC campaign.
Do not set and forget. But also I think that and this is maybe a little bit geeky and a little bit sort of beyond the level we were looking to go with this, but I'd say look beyond the initial dashboard because I don't know what you're talking about. I always keep things dead simple and plain English. Me, um, look beyond the initial dashboard because it's really easy to log into Google AdWords, take a look at the top level campaign or ad group dashboard and say, yeah, this looks like it's doing fine. Or even to drill down and look at your keyword list and see, oh, I'm getting traffic from this keyword. You know, it seems to be converting. Fantastic. Everything's hunky dory. You have to go a little bit beyond that and actually look at things like the search term report, for example, to see what actual keywords are triggering your ads. So when you're scheduling time to sort of drill in and look at how things are going, actually dig down really deep, find out what phrases people are actually searching to find your ads, find out how those people are behaving. Don't just get stuck at the top level looking at a nice, pretty graph that's going up and to the right and think, yeah, it's all fine, you know, because that's I see that way too often people are like, oh, but everything looks like it's doing really well. I've got good quality scores and I'm getting lots of clicks from this keyword. And then you drill into that search term report and you find out that, you know, it's like we've seen before, isn't it? It's like you bid on a phrase like HubSpot developer, and you'll get a load of clicks from people who are googling HubSpot developer login. And it's like, oh, so on the surface, I got fifteen clicks yesterday and I paid a pound a click for each of them. And it was brilliant and fantastic, but actually none of those people were ever going to convert. It's all a waste of money. So make sure you actually sort of drill down a little bit and look at what's really going on.
So yeah, so what you've neatly, um, brought us on to is this idea of negative keywords, which we've spoken about before. And most people, I think, understand what negative keywords are. And to me, it's one of the most important aspects of any paid search campaign. And in a nutshell, it's, it's a case of telling Google when not to show your advert. Yeah.
So yeah, it's the opposite of a normal keyword, right? You say show me on for HubSpot developer, but don't show me for HubSpot developer login.
Just so in that case, you would actually just add the phrase or rather than the word login. So if any search term contains the word login, even if it's like, you know, show me, show me links to some fantastic HubSpot developers, full stop login. Yeah. Even if it's something totally random, do not show my advert if they use that word. You know, I think the example I used to give and I've given it many times before is, you know, I think in the past we've run campaigns where somebody types in web design, Edinburgh, for example, we want our advert to show, but we do not want it to show if somebody types cheap web design. Edinburgh. And if you don't have the word cheap in your negatives, then when somebody types cheap web design Edinburgh, that will trigger your advert and potentially get you a click from somebody who hasn't got any budget. Yeah, which is not what you want.
And there are different match types, different things to be careful of when adding negative keywords. Like for example, you can do things like adding broad match negative keywords, where Google will then try and sort of interpret what you think it is. And that can go badly wrong sometimes. Like I see a lot of people who had really broad, um, negative match keywords and then accidentally sort of close themselves off from a load of traffic. So if you're doing something like, I don't know, maybe you're selling like services to an oilfield supply company and you do something like just put the word cheap in as a broad match and somebody searches something like, um, I don't know, like budget or affordable or something like that. And Google say, well, actually, you know, that's sort of the same as your negative match keyword. So I'm not going to show you for that. So it can get a bit messy. But yeah, I think you're right. I mean, I think something you say quite a lot that I think is, uh, quite a succinct and neat way of putting it is that I, the purpose of a good Google ads campaign is not to attract lots of clicks. It's to attract the fewest number of good clicks. And I think you can really use a negative keyword list to do that. It's to sort of cut out anything that isn't specifically the, the language that the people you want to appeal to are using.
It's very easy to splash a load of money on a Google Google Ads campaign. And we hear, you know, we hear people, we were talking to somebody this week and said, oh, yeah, you know, between between twenty nineteen and twenty twenty one or whatever, we spent twelve thousand quid on Google.
Clicks.
And we didn't get anything from it. And, you know, you could probably find examples where people have spent considerably more than that. And I think this is because they're not reviewing daily back. Back to the first point. You know, so the negative keyword thing, we don't really want to get into the geeky stuff and get into too much detail, but basically make sure you're telling Google when not to show your advert. That's the whole negative keywords thing. Um, and again, that comes back to this idea. Tip one review daily. Go in there. We do with ours, you know, we'll get together pretty much every day and say, let's look at what's happening. And like, oh, look, we're getting some clicks for that. That's definitely not good for us. And it's not just a case of like the obvious ones like HubSpot developer agency login is an obvious one, but there's other ones where you think, well, what does somebody who types that in, what are they really looking for? Are they looking for what we offer? If they're not, then make sure you stop paying for clicks for it.
Well, we've even had that discussion about the word developer. Like it's, you know, you can't tell whether that's somebody looking for an individual developer or an agency and stuff like that. So yeah, it's worth having a think. And I think one thing I would add to that is that a lot of people listening to this will hear you say, check in every day, and they'll think, oh God, like, I don't have time for that. Like, I haven't got the energy and there's a million other things.
In that case, hire a fantastic agency. Like Red evolution.
Wasn't where I was going with this. What I was saying is you get it down to the point where like, we have those check ins and they're sort of like five, ten minutes. And it's almost just like a sort of like quick, you know, quick fire test the thing, the theory, see if it's all working. Okay, bounce some ideas back and forth and then get on with your day. It doesn't have to be a big, laborious sort of exercise where you spend ages clicking through different dashboards and stuff like that.
Yeah, yeah. Because you can get a tremendous amount of detail in the data that's available from both, um, Google ads and from Google Ads, Google and Google Analytics and other tools as well. And we'll come on to some of the, some of the other tools which people generally find interesting and creepy at the same time in equal measure. We'll come on to them in a minute.
But I think critically to that point is that if you're doing it every day as well, you'll never have reams and reams of data to look through. Like we, we barely ever have more than like a page of search terms to look for. Because like you say, we're using negative keywords to, to stop all of the like stuff we don't want. We're not getting very many clicks. And then the clicks we are getting, it's very quick to review and say, okay, these were good. These were bad. What are we doing?
Yeah, one, one word of caution. And we've, we've fallen foul of this is that we we were asking Google to show our advert for keyword A and simultaneously telling Google not to show our advert for keyword A by having by having something in a in the negative keyword list that was stopping our main keyword from triggering, which was like, you know, not.
Only would do.
That, only an idiot would do that. Yeah. So it was either you or I, dude.
Yeah. But I mean, and again, like part of the problem I think with, with PPC in general is you don't have to be very careful, almost clinical, like so that example happened because we duplicated a campaign, an old campaign to preserve all the settings and then change the keywords in it and forgotten that that old campaign had some very specific negs in there. So negative keywords. So you do just have to sort of be quite careful with the whole thing. Really?
Yeah. Okay. So the regular check ins, understanding what's happening, understanding what's triggering your triggering, what's getting clicks, um, and then looking at what those people do once they're on your website and we'll talk a little bit more about that in a minute. Um, but one of the things that I think people miss, and one of the reasons it's a good idea to use landing pages for paid search campaigns, i.e not regular web pages, you can use regular web pages and use tools to, to differentiate content, tweak content, experiment with different messaging, etc. like Google Optimize, which is being, uh, which is being.
Taken back and quietly put down.
Which is being. Yeah, absolutely. It's going to be taken away quite soon, but there are other tools that do it. But on the theme of, um, I'm trying to think of a, I'm trying to think of a good analogy, you know, if you were, um, I don't know if you were trying to sell a house. Right. So we're not doing a car analogy. We're doing a house analogy. Okay.
Now.
You know, there's a school of thought that says, you know, you don't decorate a house in order to sell it because whoever comes in is going to redecorate it. Yeah. But let's say, for example, you know, you're trying to sell a house and it's fundamentally a good house, but it's really run down. It looks a bit rubbish. Then, you know, you're likely to be like, you might just try and sell it. And let's say people come in and they don't see the potential. So then you might say, right, well, what if we did this? What if we change that? What if, what if we added this on? What if we removed this like shed in the garden that's falling down and put a new shed in, which is a nominal cost and it'll make a big difference. So you would experiment, you would play around. It's pretty, pretty shit example to be honest. But anyway, I've done it now. So you've.
Dug your.
I guess what I'm saying is, like I'm saying, be bold with the changes you make to the landing page. If you think you're getting the right kind of people through and they're not sticking around and they're not converting, they're not filling in a form or picking up the phone, play around with it, change the messaging, change the layout, changed the image and imagery. You know, because all this, you know, in the end should result in you finding that sweet spot. Um, you know, we made a change to some of our content pages, um, this week, which I'm not going to go into, I'm not going to bore people with it, but it may be a coincidence, but we immediately got some stonking enquiries as a result of this tiny little change that we made. Well, and it may well have been, uh, coincidental, like I get that. But, you know, we've, you know, when we've spoken about conversion rate optimisation in the past, which is in a nutshell, the business of playing around with your web pages and trying to figure out how to get more people who visit your website to turn into customers. Um, the same with PPC. That's the beauty of it. You don't have to worry about breaking a page that's ranking well in organic search. You can just do what you want with this page because it doesn't appear in organic search. It's purely there for your paid campaign.
Yeah. It's interesting, isn't it? There's a really interesting book called Kill Your Conversion Killers. The name of the author escapes me, which is bad. I'm sure I'll get shouted at for it later, but the. The point is that a really interesting book, and in it it sort of posits the same idea that like people when they start doing a B testing, they get really hung up on things like changing the color of a button or tweaking an image. But actually you have to be really bold and just sort of look at it from first principles. You know, what experience am I providing? And is that the right experience? And if not, tear everything up and start again. Or like you were saying, you know, we eliminated one thing on the page that we thought was just giving the wrong impression. And suddenly enquiry started flooding. And it sometimes, you know, sometimes it's a small thing. Sometimes it's the entire approach and all the messaging is wrong, but you just have to play and not get too caught up in sort of making these incremental scientific tweaks and just sort of be, yeah, like you say, bold and slapdash. I mean.
Things you can do, for example, um, you could use a tool like Hotjar. So you can actually watch people coming from paid search landing on the page that you've sent them to and watch what they do. That might give you some insights. Um, but I think it's, it's definitely the case that, um, experimenting and being bold with those experiments is likely to pay off in the long run. It's likely to be. Um, and, and as we've said earlier, any of this work that you do around the trying to, um, get paid search, paid traffic to work well, to work well for you can then feed into the organic pages, your normal web pages that you're, uh, getting traffic to from organic search.
Well, again, that goes back to that whole idea of just using PPC as a test bed. You can use it to test keywords. You can also use it to test messaging. You can use it to test landing pages. Yeah, it is a really powerful tool if you're using it like that. I think. Um.
So I mentioned Hotjar where you can like get screen recordings of people on the site, but you can take it a stage further and use a tool like Snitcher or what's the other one?
Deal, deal.
Front deal. Front. Yeah. And lead forensics. Yeah. All of these tools, um, make a pretty good job of telling you the name of the businesses. Yep. Where the people visiting your site work? Yeah. Obviously, there's a challenge post Covid, a lot of people work from home. So the accuracy, you know, you could have somebody who works for, you know, shell, for example, and you'd never know they were on your website because it just shows up as Sky broadband. Um, but, um, you know, again, we've experimented with these tools. Uh, so if you're running paid search, you know, you're paying money for these clicks. In some instances, clicks are costing ten, fifteen, twenty quid or whatever. You're paying good money to get these eyeballs. So you want to hopefully convert them. Uh, if you can't convert them, you want to try and understand why not by X by experimenting, but it could also be useful to see the names of the businesses where these people are working to get a feel for, I guess. Let me just think how I can put this. If you're getting visits from the kind of businesses that you really want to work with, because you know that they're.
Like the shells and the BP's the.
Big.
Businesses.
In.
This.
World. If you're getting them on your site, if you're getting them on a page, you're making them an offer and you're not getting engagement, then it's better to know about it. Equally, you don't want to radically change a PPC campaign landing page. Um, because you're not getting the enquiries you want, if only only to find out. It's like the people who've been visiting it are not the people that you want to work with anyway. You know, the kind of small fry or, you know, just, you know, so like I say, these tools are not one hundred percent accurate, especially with the number of people who now work from home. Um, and even if people are in the office, uh, it's not always the case because basically what they do, just in very simple terms is they match, uh, IP addresses to businesses. So they say, right, this visitor has got this IP address and this IP address we know belongs to this business at this location. So like Dave Robinson from Red evolution at the Aboyne office was on your website. No, sorry. That's bullshit. Somebody from Red.
Evolution. Yeah.
And at the in the Aboyne office was on your website. Um, you know, one of the things that these tools don't do is tell you, like who the person was that would just be beyond, beyond creepy.
Yeah, I think yeah. So the purpose of these tools is obviously that you can then sort of ring up or email, you know, people from the office that's been on your website and say, oh, we saw you on our website, please buy from us or whatever. And that's fine. That's all good. And well, I think that can work in its own way. But like you say, I think they are really useful just as sort of data validation tools, aren't they? This PPC campaign I've set up hoping to attract enterprise level businesses, is it doing that, you know, other other people that are using these keywords actually massive, or have I accidentally sort of set up a campaign that's attracting a load of sort of mom and pop shops down the road and local grocery stores and that sort of thing. And then, you know, like you say, on the flip side, if you are getting conversions, are they coming from the right kind of businesses? Are you missing the mark? Yeah. And I think it is a really useful it's just useful insight, isn't it really?
Mhm. That's right. Okay. So quick recap. Uh, review what's going on daily. Understand what's happening. Make changes. Build up the list of keywords that stop your advert being triggered for the wrong things. Be bold with your tweaks. Watch people who come through your site. Yeah. Screen record them using tools like Hotjar. Find out you know where these people work using a tool like Snitcher or deal front or lead forensics. Uh, another thing I would say, and I think people maybe do struggle with this, go into this with eyes wide open and expect to spend a few quid. Yep. Hold your nerve. Don't go in there saying, you know what? I'll experiment and I'll I'll set a budget of fifty quid to one side and see how it goes.
Just like. Yeah.
Go and buy yourself a nice meal. Nice meal with a fifty quid instead. It's a complete waste of money. Be prepared to spend a few grand, even if you're a small business. Even if you're not sure what might be out there, set aside a few grand and be prepared to spend it. But follow this advice about like, being on it and all over it.
Well, in a weird way that sort of connects to what I wanted to say. But yeah, just just quickly on that. It is a competition and you're entering a mature marketplace. There is no niche on AdWords that isn't already occupied. You know, there are businesses doing what you do already advertising. So when you're coming into that marketplace and saying, right, I'm going to start paying for clicks now, you are in direct competition with those people and you will pay for it. There are no sort of twenty thirty per click keywords left anymore, really. And if they are, if they do exist, it's probably because they don't drive business that nobody else is bidding on them. But yeah, I guess that's the last piece of advice I really have as well, is just to remember that it is a competition. It's really easy to get sucked into this, this way of thinking of AdWords, where you're like, these are my keywords and this is my landing page and this is my ad. And, and we'll just see if the whole thing works in isolation. But what you've got to remember is that when you are bidding, other people are bidding too, and you're asking a user to choose between two or three adverts and then two or three landing pages. So it's always worth whatever you're bidding on going and looking at what the competition are doing and making sure that the experience you're providing sort of lives up to that or beats it, preferably ideally, um, because what you don't want to do is think, oh, I've crafted this fantastic landing page, put it up there, never look at what the competition are doing and not realise that they're doing something way better than you. Way more interesting, um, way flashier, whatever it is. The point is, it's always worth being aware of what they're doing and thinking about how a customer is going to be picking between your page and their page. Mhm.
Okay, I get that. That makes perfect sense. Um, so piggybacking on that, definitely be prepared, as I said, to spend some money and hold your nerve. Um, and recognise as you say, Alex, that um, you're not um, you know, you, you are in a very competitive landscape when you do this stuff. Um and you know, if you're paying a lot for clicks, that kind of also indicates how competitive that landscape is.
Yeah. it does also mean there's good opportunities there. I mean, I see a lot of people who say things like, oh, but it's forty pounds a click. I can't possibly afford that. And it's like, well, what you have to think about there is that other businesses in your industry think that's worthwhile. They're willing to bid that it's not a price that Google's made up. So there is always opportunity. And sometimes it is really worth sort of, you know, going to fight over those sort of forty, fifty pounds click keywords. You just have to be very sure about what you're doing when you do that.
Yeah. That's right. Um, I think, you know, we could get into talking about, um, conversion tracking, uh, which is always a, an interesting one when it comes.
To.
B2B because you're not selling widgets generally on, on, on your website. It's like a conversion is for a lot of B2B organisations, a conversion is somebody filling in a form or picking up the phone and showing an interest in what you've offered them.
If even that, I mean, sometimes, you know, you look at statistics online and it's like, oh, the average B2B conversion requires six points of contact, as if somebody has to come to a website six times before they decide to enquire and stuff like that. So I think it is very difficult to to sort of measure when people are going to take their time, compare different options, think about it for a little bit, talk to their business partner, whatever. It's not a quick thing, you know, asking somebody to put something in a basket and buy it right now. So you'd have to be a bit careful about getting too sucked into the conversion thing, I think. But but yeah, like you say, being aware of it. And I think that's probably something we'll try and cover off in a later episode, I think, isn't it?
It's certainly one of the things that, um, that, uh, that snitcher shows you, it clearly shows that this person or this someone at this organisation has been back to your website several times now. It might be for all the wrong reasons. It might be a competitor who's nicking your content, who keeps coming back to your website.
And costing you money.
It might be, you know, a spammer in a low cost economy who's just harvesting details in order to send out spam emails and try and make you an offer for something that you don't need. But it is nice when you see that, you know, Acme Engineering have now been back to your website for a fourth day in a row. Looking at your web management offering, you're thinking to yourself, okay, these, these somebody at that in, in that organisation that came in initially through PPC is now engaged and is definitely actively considering us, considering contacting us to potentially help them.
And there are all sorts of other behaviors out there that are really interesting sort of tells like when people start looking at your portfolio page or your contact information and looking at where your offices are and stuff like that. So you can sort of start to map out like, okay, how does my ideal customer behave? What do they look at? What do they do? And then you start to spot those patterns. And yeah, it is really powerful stuff.
Yeah, yeah. Just, just in closing on the subject of how you might reach out to organisations that, you know, have been on your website, um, it's a bit hit and miss because you don't know the actual person. So if you, if you are having a pop at it, so you know that Acme engineering have been on your site four times, you might then try and track down, you know, the marketing in our case, the marketing manager at Acme Engineering and reach out to them. Um, it was interesting. We were talking to one of the software vendors for this type of software, and I kind of preempted what they were about to tell us by saying, it seems to me that you've got two options. You've got like the miraculous, um, what was the word I used? Coincidence? Yeah. The miraculous coincidence, i.e., um, you contact them and don't tell them that, you know, they've been on your website.
Just so happens that you're.
Offering them and they're expecting them to come back and say, oh, wow, this is unbelievable. I was just on your website, you know, don't do that. Creepy people do. People still do.
You know, it's also really obvious because like.
The other thing is just to be straight up, we use software which tells us that somebody from your organisation was on our website looking at the website management offering that we've got. Is this something you'd like to have a chat about? I don't know what the hit rate is like. I mean, we've experimented with it not, you know, not very consistently. Um, we've certainly never landed any business as a result of chasing somebody down who, you know, when we know somebody from our organisation was on our website, but I know others do.
Yeah, I think it does work. I think it's just. Yeah. How much time and effort you dedicate to it really, isn't it?
That's right. Yeah. Okay. Um, you've been listening to digital marketing from the call, first with Alex and Dave. If you want to come on the show and we'd like to hear from you. Red evolution dot com. Just get in touch. Um, in the meantime, um, I quite enjoyed episode one hundred and one. Yeah, yeah. Looking forward to the two hundredth episode in about twelve months time. Maybe if we keep, if we keep it up.
Yeah.
In the meantime, what's on this weekend?
I don't know what is on this weekend.
Is somebody building some part of your house? Probably.
And no, I don't think so. Chill weekend. Just me and Vivian. I think I'll go for a walk in the woods.
With Scott any time. She could make me make some more of that elderflower cordial. It's very, very nice. That'd be lovely. Very nice. Uh.
She'll be setting up a shop soon. You watch.
Oh, well, you're obviously not going to ask me what I'm doing this weekend, so. No, it's too late.
I know exactly.
Damage is done. Damage. Damage is done. Okay.
Go on, plug your show.
No, I'm not doing it. Thanks for listening.