Posts by David Robinson:
The Real Cost of Disconnected Business Systems
You've probably got a CRM. You've probably got an accounts package. You might have a project...
How to Get Your Business AI-Ready: A Practical Guide
We ended our recent post on what MCP is and why it matters with a line that a lot of people picked...
Most B2B Websites Don't Need A Blog, Wait? What?
Here's something you probably don't expect to hear from an agency that writes blog content for a...
AI and HubSpot: What's Actually Useful Right Now
If you've logged into HubSpot recently, you'll have noticed AI popping up everywhere. Breeze this,...
Why PPC For Niche B2B Is Nothing Like B2C, And What To Do About It
If you've ever tried running Google Ads for a niche B2B company, whether that's precision...
Your Website Needs A Dedicated Team, Not Brian From Procurement
Somewhere in your organisation, there's a Brian. He might be in procurement, or finance, or...
What is GEO? Generative Engine Optimisation Explained
If you've been paying attention to how people search for things lately, you'll have noticed...
What Are AI Agents? A Plain Talking Guide for Business Owners
You can't open a business publication right now without someone telling you that AI agents are...
MCP Servers Are AI's Super Power, Here's A Plain English Guide On Why You'll Love Them
If you've been anywhere near a tech news feed lately, you'll have seen the letters MCP popping up...
How Much Does Website Management Cost In The UK?
If you've been searching for "how much does website management cost", then you're probably at the...
Your B2B Buyers Are Asking ChatGPT Instead Of Googling You
Someone recently typed this into ChatGPT: "Who can manage HubSpot and run inbound marketing...
Inbound Marketing for Engineering and Manufacturing
What Inbound Marketing Actually Means When You're Selling to Engineers
Most inbound marketing...

