AI Won't Replace Marketers, But People Who Use It Will
If the whole AI thing makes you feel slightly queasy, you're in good company. Maybe you've watched...
Does Schema Get You Into AI Search Results? An Honest Look
We've had the same conversation three times in the last month. A potential client gets in touch,...
Zero-Click Search: What 68% Really Means For B2B Marketers
If you've watched your organic traffic graph lately and felt your stomach flip, you're not...
Google Ads Getting Zero Impressions? What We Learned From a UK Campaign Targeting the US
We launched a Google Ads campaign for a client. B2B software company, based in the UK, selling into...
Your Competitors' Websites Are Telling You Everything But You're Not Listening
You've looked at your competitors' websites. Of course you have. Everyone does it, usually when...
Top 10 Questions to Ask an Engineering Web Design Agency
You've been here before. Another agency pitch deck full of slick screenshots from clients who make...
Why Engineering Websites Don't Generate Leads (And How to Fix Yours)
You've spent good money on a professional-looking website. It's got the ISO certifications on...
What's a Good B2B Contact Form Conversion Rate? A No Fluff Answer
You've checked the dashboard. Traffic is up. Form fills are up. The marketing chart is doing the...
You Don't Need More Leads, You Need Better Ones, Here's How
Conversations with new clients often start something like "we need more leads." It sounds...
Claude Cowork for Marketers: How It Caused a $285 Billion SaaS Sell-Off and Why You Should Care
On 12 January 2026, Anthropic released a tool called Claude Cowork. Within a few weeks, $285...
The Real Cost of Disconnected Business Systems
You've probably got a CRM. You've probably got an accounts package. You might have a project...
The Impossible Marketing Job: Why Engineering Companies Set Their Marketers Up to Fail
If you run an engineering company and you've decided it's time to hire a marketer, first of all,...
