Our Methodology
As an industrial marketing agency we create the lead generation website your business needs. Here's more detail about how we do that.
Discovery
First, we get to know your business, customers, markets, and competitors, and we do that pro bono to ensure we're the right team to accelerate your growth.
Strategy
Next, we get to work creating the right strategy. This includes understanding the behaviour of your ideal customers, including the sort of content they consume, the search terms they use, and the social platforms they use the most in a work context.
Marketing Audit
We'll then audit your current marketing assets. Is your current website fit for purpose? Are you using an appropriate digital marketing platform to process and progress the leads generated? How are you using social media?
Initial Plan
Next, we'll create the initial plan. This might involve a new website, optimising the performance of your existing website, content creation, producing videos, search engine optimisation or creating paid search campaigns.
Delivery
Now, we'll be able to do the actual work and start delivering or executing the strategy by following the agreed plan. Of course, we'll put all the required KPIs in place so we can monitor progress and optimise the work.
Monitor, Optimise & Report
The great thing about digital marketing is that the work can be monitored and optimised to get the maximum return. We'll give you full visibility of the work we're doing and its effectiveness by providing meaningful data using dashboards and weekly catchups.
Importantly, we execute all the strategic, creative and technical work required to grow your business. We don't outsource, we deliver everything, you get a full service from a dedicated team. We're an ISO9001 process-driven industrial marketing agency with a track record of delivering fantastic results.
