Tuesday, 9 November 2021

How Long Does It Take For SEO To Work?

One of the questions we are asked most often by our SEO and Digital Marketing clients is: "how long will this take to start working?". It's a tricky one to answer so we have addressed it in a podcast, explaining the different types of work and when you should expect to start seeing some results.

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Friday, 30 August 2019

Why Segment Your Audience For Digital Marketing?

As I many have mentioned one or two (hundred) times, your target market is not everybody. There is always some way or other that you can narrow down who you really want to speak to, even if everybody could, technically, buy what you provide.

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Sunday, 2 December 2018

Making The Most Of Pay Per Click Advertising

Everyone wants their website to appear on the first page of search engines so that they can grab the lion's share of the traffic. As we have mentioned many times on this blog, moving up to page one is a long, slow process that takes time, patience and effort. But what happens when you need traffic fast?

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Monday, 14 December 2015

Why Do Marketers Target Females?

It’s no secret that some marketers prefer to target women: Global brands like Unilever allocate approximately 70% of their Facebook advertising budget to ads targeting females and even local, Scottish, brands in traditionally masculine industries are starting to target women – with AdExchanger reporting that The Glenlivet spent approximately 52% of it’s 2020 marketing budget appealing to female consumers.

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