Do You Need To Find More Customers Online?
A strong online presence will put your business in front of potential customers when they are looking to buy the products and services you sell. We'll use a combination of techniques including content marketing, search engine optimisation, SEO, and conversion rate optimisation, CRO.
Content marketing creates the content your customers are searching for, SEO makes sure the content has the best chance of being found and CRO fine-tunes the content, encouraging people to contact you when they find it.
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It's About Strategy First, Tactics Second
Random acts of marketing will not deliver the results you need, a strategy is required. But what does that mean? It means there's a trusted and proven process for generating enquiries online and it starts by understanding your customers and the problems they are trying to solve when they search online.
A strategic approach to digital marketing develops an understanding of the questions your customers are asking and the types of content they prefer, such as blog posts and videos. Researching this means your chances of online success are massively increased, the chances of getting a return on your investment and way higher.
Success Comes From Insights, Data And Content
Creating time-series graphs that go up and to the right like the one below - a real-life client example - can transform your business development activity. Instead of prospecting for new customers, they will come to you.
With the right tools, such as Hubspot™, you can then capture people interested in what you're selling and nurture them into being a customer and this attract, engage, convert approach is being used by your competitors right now. Is it time to secure your share?