Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good on a rainy Thursday afternoon, but not so helpful when it comes to measuring the success of social media campaigns designed to promote business services or considered purchases.
I ran a Business Booster Workshop last week in the impressive Aberdeen Town House, headquarters of the City Council. The very enthusiastic audience engaged right from the start and asked an interesting variety of questions.
Twitter has been around since 2006, and so you would be forgiven for thinking that most businesses and marketing people have got the hang of it by now. However, when we talk to clients we discover that many of them are still confused about how to use it and, in particular, how to get started.
In these days of fake news, filters and photoshop, it is understandable when clients ask if they actually have to tell the truth on their websites, social media accounts and in their inbound marketing campaigns. So, how important is it to be authentic? Is it ever OK to be economical with the truth?
While we all know that social media is a vital part of your content marketing tool kit, it can be easy to get carried away and rush off in the wrong direction, spending large amounts of time and effort doing the wrong things on the wrong platforms.
If you work in marketing you'll be well aware of the importance of understanding your customers, your target market, your audience... whatever you choose to call those people to whom you are reaching out in the hope of getting them to buy something from you. While it sounds strange to many of our clients, we have found that persona development is a great place to start.
When you are setting your inbound marketing or social media objectives, one of them may well be to establish your expertise in a particular industry niche, otherwise known as thought leadership. It's not easy but it is possible to achieve if you have enough patience.
Last week Twitter repositioned itself from a social network to a news channel. For those of us who have been tweeting for a while (7 years in my case) this is not a huge surprise as we have seen the network become less social as it has grown.
Admit it, you started your Facebook page because you thought you should have one, and you joined Twitter to..., well you're not really sure why. If that's you, you are not alone. It is very difficult to decide what to post or share if you don't know the purpose of your social media presence.
Defining your topic is a vital part of your content strategy - without it you won't know what to talk about or how to engage your audience and you can't start to develop a content plan. Here's a video explaining how to figure your topic out.
We have all been there, sitting on the Tube or the bus home or even in the office at lunch time surrounded by people on their mobile devices. There is no denying how technological advances have allowed us to stay permanently ‘plugged in’ to the internet. This is clearly demonstrated by the social media ‘peak’ moments which are: 7-9 am, 12-2 pm and 7-10 pm.
Teenagers are a fickle and notoriously hard-to-reach market segment for advertisers, but they are still one that many companies are keen to target as they enjoy shopping, tend to be easily influenced and if you catch them young, the lifetime value of the acquisition can be very high. We set out to investigate how they behave online.
We all know the statistics, it's 7 times more expensive to gain a new customer than to keep an existing one, so it's incredibly important to hang on to your customers, keep them happy and make sure they come back again. Online marketing can help you with customer loyalty and even turn your fans into advocates.
There is no denying that managing a company's social media accounts is very time consuming. Unfortunately the more social media accounts your company has the more time, planning and strategy needs to be dedicated to this task. As a result many people are turning to social media automation tools to help them manage their social media accounts and engagements. These sort of tools can offer a range of benefits to a company; however, automation in its simplest form goes against everything that social media stands for, especially for channels such as Twitter. In this blog we are going to discuss the pros and cons of social media automation and highlight the dangers which automation can pose to a company's brand reputation.
As the festive period quickly approaches and every company finds themselves either snowed under with orders or desperately trying to get a piece of that festive consumer pie, we here at Red Evolution would like to give you something back. So whether you want to know how to grab those new customers and keep them coming back for the new year to come or you are keen to shake things up and learn how to entice those festive spenders, we will be here every day up to the 24th December with our tips, tricks and insights to help you make the most of the festive spending spree and keep those buyers coming for years ahead.