Digital Marketing Tools We Love Explained In Plain English - Episode 20

This time because it's episode twenty. What we thought we would do is take a look at some of the tools that we use, will tell you what they are and why we use them, and we'll keep it jargon free ish and in plain English. So some of these tools are free. Some of them are a wee bit pricey, and some of them are not expensive at all. Uh, and we'll tell you which is which as we go through, hopefully what you'll get out of this is that there'll be tools that we mentioned that maybe you're not using, that you might think, ah, we should be using that. That sounds like a good idea, especially some of the free ones, which, uh, you definitely should be using.

We'll try and be as honest and transparent as we can. I guess. As always.

Digital Marketing From The Coalface podcast episode twenty probably. Um, we're thinking it'll be episode twenty anyway, unless we change the order. I say that every time. I should stop saying it this time because it's episode twenty. What we thought we would do is take a look at some of the tools that we use, will tell you what they are and why we use them, and we'll keep it jargon free ish and in plain English. So anything to say before we start and jump into some of the tools that we use?

Alex uh, no, I don't think so. Just that we'll try and be as honest and transparent as we can, I guess. As always.

Yeah, absolutely. And there's no affiliate links in this, um, in this podcast. Um, probably.

More fool us because, uh.

Yeah, maybe. Yeah. I mean, you know, the tools that we're going to show you, the tools that we're going to talk about are just like the tools that we use. Um, with the exception of the big tool that we use. And no, I'm not talking about any particular member of staff. Um, HubSpot, we won't talk about HubSpot. I guess we'll have a, we'll have an episode just for HubSpot, I think where we talk about the inbound digital marketing platform known as HubSpot. Uh, we'll cover that later. We'll cover that in a separate podcast, I think. Does that make sense?

Seems a bit complex for a short a short episode about useful tools, doesn't it?

Yeah. That's right. So some of these tools are free. Some of them are a wee bit pricey, and some of them are not expensive at all. Uh, and we'll tell you which is which as we go through. And this is going to be quite a quickfire kind of podcast, I think, um, hopefully what you'll get out of this is that there'll be tools that we mentioned that maybe you're not using that you might think, ah, we should be using that. That sounds like a good idea, especially some of the free ones, which you definitely should be using.

Also Hotjar. Everybody should be using hot.

Yeah, I think so as well. Hot jazz. Uh, well, we'll cover it when we get to it. But um, is a, is a particularly useful tool if your website is getting visitors, but they're not actually doing what you want them to do.

Yeah. Yeah, absolutely.

Okay. Okay. Well, let's jump straight in with, um, probably a tool which I couldn't live without. And that's Google's search console. Go on, Alex, tell everybody what that is.

Okay, so is it free? Yes. It's free. It's free. Made by Google.

And is it useful?

Uh, yes. Um, I think the way you use it is, is quite, was quite novel to me actually. Um, so I think I've probably found it less useful before. I mainly used it for kind of diagnosing issues with sites. So it tells you when there's problems, when Google's struggling to crawl pages of your site. Um, that kind of thing issues that whoever's running your website website should be aware of.

Did you say website?

I did say website. It's hard not to. It's a lot of sounds. Um, yeah. Um, but you use it mainly for keyword research, right? Yes.

Yes. Keyword research. And actually I use it to find things that are, you know, see what's going well, but more importantly, to see where there are some opportunities lurking just beneath the surface.

Mhm.

So fishing analogy there.

Yeah. So Google Search Console, among other things, lets you track where your pages are ranking in Google for specific terms or phrases. Um, and then.

Say the.

Word no Once bitten, twice shy and all that. Um, and then you can also look at things like where your website is currently ranking for those phrases and how many impressions and clicks you're getting. So you can see places where maybe you're not ranking so well. Um, there's lots of impressions and just.

Unpick that, that term impressions. What do we mean when we say an impression?

So impressions is somebody that sees your website listed on a search. Is it is it not. Well well yeah. No it.

Isn't. That's just it. It shows where you're where a page or, you know, on your website appeared in a search that somebody did, even if it was at position fifty. So their eyes never actually saw the search result, but it was there if they'd kept drilling down.

Yeah, yeah. Okay. So that's fair. So sometimes I guess, yeah, that's important because you can have a lot of impressions on a page and absolutely no clicks because your page is lurking somewhere out of sight. Yeah.

That's right. And what might that tell you? How might that help a person trying to improve their digital footprint.

Well, it gives you an idea of where you should be looking to improve your site, because if you can improve your rankings for that keyword, you'll end up with a lot more clicks. So presumably.

Yeah, so a simple example, you might. Should we use blue widgets or something else? Blue widgets. For example, say for example the the keyword blue widgets. Um, our favorite keyword is, um, you know, the search console might show you that your or a page on your website appeared five thousand times when somebody searched for blue widgets, but you never got any clicks. And the reason you didn't get any clicks was because the page on your website appeared really quite low down in the rankings. It might have been on page two, page three, page four, or whatever. So what that tells you is there are people looking for what you're selling the blue widgets. And if you could be higher up in the rankings, the chances are you would get quite a lot of clicks. Therefore, it presents you with an opportunity.

Yeah. And I think also the other thing I'd say is that it's really useful for finding keywords that maybe you thought were really important, that you were going to go after and spend time and money and effort trying to rank for where actually there's not many impressions for it. So, you know, to not spend your time and energy going after them. Instead, you can go after something more useful.

Yeah. The only caveat to that, and I do agree with you. I'm not, I'm not just I'm not, I'm not disagreeing at all. The only caveat is it might be that you are seeing low impression numbers because it's a keyword that you've only just started ranking through. So it's worth looking at the because you can set the thing to say, show me the last three months data, the last six months data. You can even say, show me the last seven days data. And it's worth doing that because one of the things that you can do with that is you can see, for example, for a certain key key phrase, a key word, a search term that your average position over the last three months is position twenty. Yeah. You think, okay, so you change that to twenty eight days and you see, oh, in that last twenty eight days, our average position has been Fifteen. And then you change it to seven. And you see, in the last seven days, our average position has been nine. So you can see over time that the work you're doing is having an impact and your rankings are improving. So it's a fascinating tool and it's free.

It is. And also really user friendly. I think it's fair to say that if you kind of sign up to it, get it working on your site, you can kind of go in, dig around, you'll find all kinds of useful information there without too much work or effort.

I think we could probably do an entire podcast on Search Console, but we're not going to. And speaking of user friendly, talk to me about Google Analytics, another free tool provided by.

Google that's not very user friendly. Um, yeah. So Google Analytics is this hugely powerful platform that collects all kinds of data about how people are reaching your site, what they do when they're on your site down to the level of specific pages, right? So you can say, I want to see how long people spend on my contact page and where they go after they've clicked that link, you know, um, for example, um, the problem, I guess, with Google Analytics is that it's quite there's a lot of information packed in there, and some of the terminology they use is quite complex. It's it's not for beginners, I guess.

No. I mean, I guess you can drill in as deep as you need to. You can actually just log in if you've got the if you've got it installed and again, it's free. If you've got it installed, you can just go to the overview if you like, and it'll show you a lot of useful information without drilling in any deeper. It'll show you, you know, how much traffic you're getting, which pages are popular, where your traffic's coming from in terms of geography, etc., and whether the traffic is growing or shrinking. So you get lots of good information on, on that score, would you say?

Yeah, definitely. And it shows you some interesting channel data too. So you can see like what proportion of your traffic is coming from social media, what proportion of it comes from organic search, that kind of thing. Some of the data on analytics, I will say, though, you do have to take with a big pinch of salt, right? Because it gets a lot wrong. Um, often with things like direct traffic and, you know, email campaigns get misrecorded as people directly visiting the site. Okay. Stuff like.

That. Yeah. Got you. And you can also use it to set up things like conversions. So if you decide a particular user action is classified as a conversion, as in they made made contact or something, or even if they bought something, you can set those up from both organic and paid.

Yeah, absolutely. Um, and that's a really useful tool. Um, a lot of people, a lot of people misuse it though. Um, yeah, I would say a conversion has to be something that's of merit and use to the business. Right. Somebody enquiring a lot of the times I log into people's analytics and I see they set up like visiting the About Us page as a conversion.

Yeah.

Not a good idea.

But you know, if when people talk about like knowing what's happening on the website in terms of where the traffic's coming from, how much traffic you're getting from search, etc., and from other sources, then Google Analytics will give you that information. There's a little bit of an investment needed to really get the most from it. But even if you just, like I said, click on the main control panel, you'll get something useful.

Yeah, definitely. Um.

Yeah. All right. And moving on to a simpler tool. This isn't free. This one. This is a tool called clicky, which we love. And clients love it as well. Now it's, it's like almost a, a scaled down version of Google Analytics. It's a real time analytics tool, which shows you who's visited and who is currently visiting your website, what they're looking at, where they came from, how long they stayed on the site. There's a, there's a ton of useful information in there in a really easy to use interface.

It's, it is very simple. The interface, I think sometimes clicky feels a little bit big brother. I mean, I certainly, I think for people who are maybe not kind of immersed in the world of digital marketing, being able to see, you know, kind of exactly what town or city somebody came to your site from and how long they spent on a specific page is a little bit kind of, I don't know really what the word I'm looking for is creepy, creepy, creepy. But it's very useful.

Yeah it is.

And like Dave says, you can, you can jump in. You can very quickly look at, you know, yesterday how many people reached my site? Where did they come from? What pages did they land on and what did they do?

How did they. How long did they stay? What did. Where did they go after they landed? You know, all that. There's a lot of really great stuff on there. It's I think it's, uh, it's almost like Google Analytics for the rest of us. Yeah. It's not free. It's not expensive either, but it's, um, you know, we've never shown it to a client and they've turned their nose up at it. They've like, oh, wow, this is great. I can understand it. It's nice and easy to, to understand and they generally like it.

Definitely.

Okay. Um, right. So there are tools that show us different kinds of information about the activity that's happening on our website. Now, one of the things you have to do in order to make these tools effective to make sorry, not even to make them effective, to make them work in the first place, is you have to do something which is a little bit geeky, which is put in some tracking code on your website. Now, years ago, what we had to do was for every one of these tools, we had to go to the website, find the template, open the template, and insert some tracking code for clicky, some tracking code for Google Analytics tracking code for the Search Console, potentially. It was really a pain, and it was the sort of thing that Non-geeks really hated doing, so they relied on the geeks to do it, and the geeks were always busy doing something else. And so it became a bit of a nightmare. So what Google did is they created Tag Manager. So what this piece of software does is you get the geeks to put one piece of code into the website that appears on all your web pages usually, and then Non-geeks can insert tracking code for the different tools like clicky, like Google Analytics, etc.. Yeah. Is that fair?

Yeah. That's fair. I think, you know, it's still it requires a moderate amount of geekiness. It's not kind of super easy to go in there and just say, oh, I want Google Analytics code on every page of my site. You have to set up what are called containers and put the code in the container and then set a trigger. So there's a bit of a learning curve.

There is. But I would say that Google did it with marketers in mind, not geeks.

Absolutely.

They did it to give the marketers the control that those marketers wanted.

Yeah.

Without having to get into the realms of opening up, um, a file of PHP. Sure. And try and figure out where to drop. Yeah, exactly. So the code that a lot, lots of websites are written with like, for example, WordPress is written with PHP, as is Drupal, as is craft, as is a lot of these things. It's just a programming language effectively. So tag manager we love because it lets us drop tracking code in. It lets us do lots of really clever things, which we won't go into just now. But I mean, for example, you can decide that you want a piece of code tracking code to only appear on certain pages, for example, and Tag Manager lets you do that in a really simple way.

Yeah. I mean, I think ultimately the real power of tag manager is how customisable it is. I think for anybody listening that hasn't used it before. The other thing I'll say is that there is a wealth nowadays, especially of good kind of YouTube videos, articles explaining exactly how to kind of use all that functionality. So just go explore. Really?

That's right. Okay, so, um, we've covered, you know, analytics type tools and the search console tag manager, a nice, easy way of dropping the tracking code into your website once the tag manager code's been installed. So let's go into something that's related. It's similar as in it's actually data about your website and that's Hotjar. Alex, tell me why you love Hotjar.

My favorite piece of software ever. So it lets you see exactly what people do when they hit your website, right? So analytics is great. It tells you what pages people visited, how long they spend on it, but you can't actually see what they're doing. Hotjar actually records people's screens as they're kind of scrolling around, clicking on things, that sort of stuff. Um, another thing Hotjar does really well is it provides heatmaps for you of pages. So you can see, you know, on average, where do most people spend their time looking on a page? How many people actually scroll down to the bottom? How many people have clicked on a specific link, that kind of thing. So it's just like the the other piece of the puzzle, I guess, isn't it?

You mentioned before that something, something being potentially creepy. Um, I must admit when I show clients. Hotjar. Yeah, it does kind of creep them out a little bit because effectively what we're seeing, what we're showing them, what Hotjar is doing is it's recording the screen while somebody somewhere and it tells you where they are. Like, it'll tell you a.

Country, for example.

Yeah. And they show you their IP address. If you really wanted to start snooping, you could start digging a bit deeper. It's only a matter of time, probably before Hotjar have an IP lookup table so that they can say this IP address belongs to Shell in Aberdeen, for example. And so that you know that this is actually somebody in Shell in Aberdeen was actually.

Scrolling around on your site.

Yeah. That's right. But so it to some people, it falls into that this is a bit creepy camp, but it's a really useful piece of software that isn't that creepy because it's not identifying the people as such. It's only showing you what a person viewing your website. And it might just be specific pages of your website is doing. Yeah. And now you might have already just done this, but I was, I kind of maybe zoned out, I don't know. Oh, tell me why that is really useful. Why is watching people not creepy? Why is it actually useful.

For two things. Firstly, it lets you identify problems that are holding people up on your web pages. So if you notice that people aren't scrolling down past a certain point, you notice that people are trying to click a button that doesn't actually work, that kind of thing. Secondly, it lets you understand what people are expecting to find on your web pages. So when you're going along and you're saying to people, you know, I want you to design a new web page for me that, you know, shouts about my new product, you know, roughly what kind of information to put in what order to get people to actually interact and engage with it.

Yeah. Okay. Got you. Um, did.

You zone out then too?

No I didn't no, no. Um, I really enjoyed that conversation. And what are we talking about? Um, right. So we've covered hotjar enough for now. I mean, what I'll do is I'll, I'll put links to all these tools in the show notes. But, um, if you Google Hotjar, you'll find Hotjar. If you Google clicky, you'll find clicky. You know how to use Google. Yeah. Okay. Um, we'll move away a little bit from tools that are showing us data and information about what's happening on our website. And talk a little bit about SEMrush. SEMrush. Yeah. I think they like it to be called SEMrush. So for that reason, I'll call it SEMrush. It's not free. This one, I think we pay about one hundred and fifty dollars or one hundred and fifty quid a month for it. So it's not a free tool, but it's one of those it's one of those tools, again, that there's lots of similar tools like Ahrefs and Raven, and there's lots of like tools out there. Yeah. SEMrush. SEMrush is a tool that we've been using for a long time. And again, it's one of our go to tools.

Isn't it? Absolutely. Especially for, I guess, search engine marketing, SEO, right? It's what we mainly use it for. That's right. Um, and it lets you do all kinds of clever things like looking up how you're ranking for keywords, tracking, how you rank for keywords over time, looking at how much traffic there is to a keyword, and how difficult it would be to rank a web page for that keyword. For example, we used the word keyword for too many times.

No, that's fine, it does. It is a great keyword tool. I think it's taken a bit of a stab, a bit of a guess at some of the data it shows, but I think it's reasonably accurate.

I think that's true of all of them though, isn't it? I mean, it's endlessly debated in SEO circles about which tool is best. I think they're all pretty much of a of a muchness. We just like SEMrush because we use it all the time.

Yeah. One of the ways that digital marketing agencies often use SEMrush. SEMrush is to, um, sit down with either a client or a potential client and then ask them about their competitors, put their competitors domain into SEMrush, and it then spews out loads of really interesting information. Like it will say how authoritative, how much the site is trusted, how authoritative the website is. Um, it'll talk about the keywords that website ranks for. It'll talk about how much that website that domain is spending on paid search. Yeah, it will give us a whole host of information about our potential client or our client's competitors. And that's one of the ways that we use it quite a lot. Not not so much to scare people, but if we're trying to give people an indication of where they currently are, if you can show them websites that they believe are their competitors, they probably are their competitors and say, look what these guys are doing. Look at the stuff they're ranking for. Imagine the traffic they're getting and the business that that's generating for them. It's kind of a nice.

Yeah, definitely. It's a really powerful.

Of the situation that the company's in.

Yeah, I think so. I think it's also really useful as a with without drawing the curtain back too much, I guess. Um, a kind of, um, idea generating tool too. You can see which bits of content that other people have produced, you know, rank really well, are trusted, are linked to often by other people. And so you can use it to kind of dive in and start thinking, okay, how can I get to where my competitors are? And it gets the, the nitty gritty right to I think.

It also, if you're doing some research around a particular topic, wondering what people type into the search engine when they're searching for answers. Um, if you put it. If you put a word in, it'll tell you a bunch of words that are similar that people are using. It usually gets that right. Sometimes it gets it horribly wrong. It's quite amusing, but it usually gets it right. Plus, it will also list out the kind of questions that people are asking around that topic as well. So it gives you lots of great opportunities to generate content ideas.

Yeah, it's certainly a great way of if you're kind of sat there thinking, okay, I don't know how to kind of improve things for the site, what I should be focusing on. It's a great way to kind of get ideas for that, I guess.

Yeah. Okay. All right. Like I said, this is a whistle stop tour through some of the tools that we couldn't live without, some of the tools that we love. Um, staying on keywords. Tell us about the Google Ads keyword tool.

Yeah.

So because I know you use it a lot, a lot more than I do anyway.

Yeah, I use it probably too much. Um, buried deep within the recesses of Google ads, there is a keyword planning tool that's supposed to help you find keywords for your, um, paid media campaigns. Um, I use it all the time just for basic keyword research because what you can do is go in there and you can put in a keyword that you think is right. Like, I don't know, I really want a different, um, example than blue widgets. Um, say you're selling scuba tanks, you might go into, into keyword planner and you can type in scuba tanks and it will tell you not just how many people per month search for scuba tanks, but how many people per month search for keywords related to scuba tank. So lots of ideas around different things like scuba gear, like diving tanks, different ways that people talk about it. And from there, you can kind of get a good idea of what people are actually searching for.

Are you saying that it lets you do a deep dive into the subject.

Of.

Scuba tanks?

Yeah, yeah. You see what I did there, don't you? I didn't see the joke until you. Yeah.

As soon as I started speaking, you thought, I know where he's going with this. Yeah, yeah. Okay.

Um, yeah, it's a hugely powerful tool. Um, it's great for kind of gathering ideas. It's also great for testing theories. So if you think more people are searching for a keyword that you're not currently targeting than one you're currently targeting. You just go and check that kind of thing.

Yeah. So and the nice thing about the keyword tool is we're back to free.

It's free.

Yeah. That's right. Whereas um, SEMrush. SEMrush isn't.

Well, actually that's not true. So AdWords keyword tool is technically free, but if you're not spending a certain amount per month in AdWords, it, it kind of, um, what's the right word for this? Obscures the data. So it'll just give you a range of searches.

Right.

So it'll say ten to a thousand people per month. Search for this or two thousand to three thousand.

So basically it sounds like Google are trying to make sure you don't use the AdWords keyword research tool and purely as a keyword research tool.

Yeah.

Got you. Okay. That makes sense. And we'll just mention briefly a tool that, um, that we created a long time ago while we're on the subject of keywords.

Back when dinosaurs.

Were. Yeah, they were, I mean, I was actually watching the, uh, the Six Nations rugby. And I just had this idea. And at the time I was still dabbling with a bit of coding. So I sat there and it's a really simple tool. And what it lets you do is it lets you create a scenario, and then it gives you a unique link, which you share with your network, and you get them to come and answer the scenario in order to try and get an insight into what people might search if they want to solve a specific scenario. So it's not using artificial intelligence. You might argue it's using human intelligence. So it's it's interesting. It actually we don't use it very much, but lots of other people do.

Yeah. And to be honest with you, I think it's, you know, increasingly important in a world where we just kind of like rely on machine learning models and predictive analytics to actually go back and get some like real user data, right? I think that's a hugely powerful thing.

It's another free tool and it's at seed keywords dot com. And people do find it really useful. I don't know why we don't use it very much, but we should. We created it and we don't really use it very much. Um, okay. Um, you mentioned or I just mentioned, um, human intelligence, but we've also flirted with some artificial intelligence tools as well, haven't we?

You do? Do we name and shame?

Well, I don't so much shame, but yeah, I mean, we we tried, we've tried a few. One of them was Jarvis dot ai. And what Jarvis does is writes content about an idea and it writes content. Yeah. I think it's probably reasonably effective. But I mean we pride ourselves on the stuff that we write and it's not a replacement for a good copywriter.

No, I think either you'd have to be I mean, what we found when we tried it was that we were babysitting it, right? You ended up correcting more than you were kind of accepting. Yeah. Um, I think it's probably great for creating very kind of entry level content on its own. I think if you want to create anything kind of detailed or advanced or interesting, you probably have to sit there and rewrite most of it.

So I think what you said is it helped you when you were getting a bit stuck with a subject. Yeah. Put something in and it spewed out some, some stuff which, uh, varying levels of quality. I'm trying to be careful here. Um, but it was enough to make you think, ah, actually I'm going to write about that. I'm going to I'm going to expand on that and write it. Yeah, I think to be fair, I think if you stick with it and and work with the tool it or, or any of these tools, I think over time, the idea is that they learn and they get better.

Um, yeah, I think that's probably fair to say. And I think the other thing is like, yeah, if you're looking for something that just kind of like kickstarts your imagination or like prompts you. Yeah. Um, but is it a replacement for a human writer?

No, I don't think so. No. Hopefully not. Anyway. Um, okay, so nearly there with the tools that we're going to talk about today, um, we don't need to say much about cyborg because we did an entire podcast. We did Jeffe Kennedy, the head of marketing at cyborg, but site bulb is a, is a website auditing tool. Um, now Jeff said they used to refer to it as a crawler, but basically what site bulb does is it looks at your website and tells you what all the problems are and the stuff that you could be doing better and produces some nice, very easy to understand reports. It's not like mired in geekdom.

Yeah, I think that's the thing, isn't it? It's like a more user friendly version of a lot of those kind of technical SEO auditing tools that people kind of print off huge long reports of, you know, from and say, well, these are all the things you need to fix on your site. It gives you a list of errors and problems, and it kind of categorises them by how severe they are, which is really useful, I think. Um, and it also does things like we were using it the other day on our own site, weren't we? And you said, you know what, what it uncovered was that a lot of our pages were kind of floating around without being linked to anywhere from a menu. So these are called orphaned pages, pages without a parent. Um, and they're kind of generally bad. They're harder for search engines to discover. Um, and, you know, just running a site audit, we found actually there's quite a lot of these pages and did something about it. And I think that that's the kind of thing you use site bulb for isn't, it's just like a maintenance check, a health check if you like.

I don't think we did do anything about it.

Yeah, well, we will after this.

Podcast, working.

For.

Working for clients, cobbler's bairns, as they say. Um, yeah, but light bulbs are a great tool. We love it. And it's not free, but it ain't expensive.

Yeah, and it's well worth the investment.

Yeah. That's right. I mean, I think it would be fair to say that looking at some of the tools we've looked at today Search Console, Google Analytics, SEMrush, Hotjar, etc., I mean, some of them are definitely the sort of tools that are commonly used by agencies, but maybe not commonly used by clients, even if they've got in-house marketing teams. And that's probably about right. But most of the free ones that we've mentioned, it would be well worth having access to them. If you speak to whoever's doing your digital marketing, the chances are they've got most of these tools in place already, and they'll just give you access to it.

Yeah, it's just things like checking them over, isn't it? It's having a look on Hotjar and seeing what people are doing every so often. It's just hugely useful, irrespective of whether you're the one kind of running the digital marketing campaign or just kind of keeping up with how it's going. They're just really useful things to be able to see, I think.

Yeah. That's right. And the last one before we close this off is rev dot com. Now we've been using it for quite some time. It's a tool where you can send. We could, for example, we could send this podcast and they would write a transcript for us. Yeah. And it's not hugely expensive. Caron? What do they charge now? Rev dot com. Can you remember the last time you roughly used to be a pound a minute, a dollar a minute. It's slightly more now. Yeah. I think it might be like one fifty a minute. It's still a very cost effective way. They've got a really cheap service which is uses AI not to bash AI, but and it's pretty awful. Um, but the human stuff where you're.

Gonna, you're gonna get killed by a robot.

No, an actual person does it, which is it's only about one dollar fifty cents a minute, I think. And it's usually really good. Yeah. So if you want stuff, if you're doing videos and you want to put captions on them, it's a great it's a great tool for that. If you have a podcast like this and you want a transcript of it, it's a great tool for that. It saves, you know, trying to do it yourself or, you know, it's.

Also, I think it's really useful just for generating content. I mean, we record a lot of meetings and then kind of use the transcript as a kind of starting point for, for content. It's just a.

Yeah. That's right. Yeah. And I think actually that would be a good subject for a future podcast. And I think that's what I might do with, with Caron, if I can persuade her to come on and talk about, uh, how to, you know, what are some of the efficient ways of generating content? We talk about content all the time, both in this podcast and other podcasts. Everything that we do as digital marketers revolves around content. And there are some efficiencies. There are some things you can do to make the content gathering and, um, and creation process less painful. Okay. That was a whistle stop tour through some of the tools that we couldn't live without. Hopefully it made sense. If you've got any questions about any of those tools, then send us a message through the contact form. Um, if you've got any questions about subjects or you've got any suggestions for subjects you'd like us to cover in the podcast, you can get that over to us. Anything you want to add to finish off Alex or you just want to go, don't you really see it? I'm actually.

Putting.

Your jacket on while we're still talking is just rude. Alex.

I think that's pretty much everything.

Bye for now.