The Red Evolution Blog

Generating enquiries from your website is a great way to grow your business. For that to happen...

It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane...

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good...

Creating an Invitation to Tender (ITT) is a time consuming process designed to give you the ability...

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your...

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and...

There’s no “right way” to market your website. If our (21+) years of hard-won experience have...

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic....

To work out where websites should rank, Google uses a complex ranking system that evaluates...

It might sound like something straight out of a Philip K. Dick novel, but your robots txt file is...

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink...

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose...