The Red Evolution Blog

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good...

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your...

There’s no “right way” to market your website. If our (21+) years of hard-won experience have...

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic....

To work out where websites should rank, Google uses a complex ranking system that evaluates...

It might sound like something straight out of a Philip K. Dick novel, but your robots txt file is...

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink...

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose...

Trying to work out whether HubSpot's really  the best choice for your next big B2B marketing...

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3...

We use HubSpot’s CRM every day. It's a pretty incredible platform that helps us stay on top of...

Ever paid someone to build backlinks for your website? Don’t worry, we’re not here to shout at you...