The Red Evolution Blog

Spend any amount of time reading about SEO, and you’re bound to stumble across one or more articles...

It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane...

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good...

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your...

There’s no “right way” to market your website. If our (21+) years of hard-won experience have...

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic....

To work out where websites should rank, Google uses a complex ranking system that evaluates...

It might sound like something straight out of a Philip K. Dick novel, but your robots txt file is...

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink...

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose...

Trying to work out whether HubSpot's really  the best choice for your next big B2B marketing...

Noticed your rankings bouncing around like a pogo stick? You’re not alone. Google rolled out 3...