CMS stands for Content Management System, which is a fancy way of describing the place you log into when you want to add stuff or edit stuff on your website. If you want to edit your own website you will need a CMS, but does it really matter which one you choose?
We’ll come straight out and say it; over-reliance on keyword tools can absolutely cripple your marketing strategy. Yes, we can and do use these tools on a daily basis but hard-won experience has taught us not to take their reports at face value.
Over the past two years, we’ve started building an increasingly large percentage of our client’s websites on HubSpot CMS. This is largely because we think it’s a great system with some fantastic features. But we appreciate that you don’t want to take our word for that.
It's that time of year again, when it takes you about an hour to walk down the Royal Mile and you can't turn the corner without coming face to face with a juggler in full flow. It's also a marketing frenzy, with posters and flyers as far as the eye can see.
Yesterday, Google announced the roll-out of a new update to its search algorithm. Nicknamed the “helpful content” update, this wide-reaching tweak is set to change the way Google evaluates the written content on your website.
Looking through our Google Search Console data, I saw that many people search using the phrase SEO agency Aberdeen. You could pretty much replace the word Aberdeen with any UK city, and the data would show you this is a phrase that's in common use. But what are people typing SEO agency Aberdeen into Google really looking for?
Back in July, the BBC reported that the UK’s newly-appointed cost of living tsar wanted businesses to slash their marketing budgets – so they could focus on cutting the price of their products and/or services. (Source: BBC)
So, you've got a content marketing strategy. High five! You've taken the first step towards using content to grow your sales. Ah, but it's out of date and you're not entirely confident that it's working any more. No problem, It's likely that you can salvage some of it and improve on the rest.
Look, we get it: summer’s for relaxing on a sun lounger, reading trashy novels while empty mimosa glasses accumulate at the side of the pool. You want to spend this (admittedly-brief) stint getting away from it all and the idea of planning out a pre-vacation content sprint probably sends decidedly un-seasonal shivers racing down your spine.
Every so often, Google likes to raise our blood pressure by dropping a “broad core” update to their search algorithm. These updates are supposed to make fundamental and far-reaching adjustments to the way Google’s crawl bots analyse certain trust signals.
Reels, keyword difficulty, algorithms, TikToks, pillar pages, hashtags, backlinks. For a marketer in the 2020s it sometimes feels like you are on some sort of never-ending fairground ride that just keeps spinning round faster and faster. The only way to survive without screaming or throwing up is to focus on one point. I'm talking about fairground rides with that advice, but surviving in marketing is very similar!
HubSpot is a fantastic platform, but its subscription-based price model causes a lot of confusion. Features are split between four different products (or ‘Hubs'), and each product has multiple subscription ‘tiers’ that unlock optional extras that are designed to help you scale your business.
Shopping for web services can be incredibly complicated. Every agency seems to have its own way of packaging or labelling its offering, and it can be difficult to work out exactly what you’re being sold. We're a web design agency based in Aberdeen and here's our take on it.
Website management is one of those services that means something different to every client. Ultimately, however you define it, website management involves outsourcing some aspect of the day to day running of your website to specialists to take it off your plate.
In a stark departure from the pithy and informative tone that characterises our normal programming, this post promises to be a bit of a rant. That said, it also lays out a solid blueprint for writing stand-out copy that’ll make a real difference to your bottom line. If you’re in the process of growing a brand or business, it’s well worth your time.