Thursday, 17 March 2022

What Is Hubspot? Here's A Plain English Hubspot Guide For Everybody

Not sure what HubSpot is, how it works or how it’s supposed to grow your digital footprint? You’re definitely not alone. The platform may be one of the most popular sales and marketing platforms in the world, but it’s surprisingly difficult to find a no-nonsense breakdown of its features, benefits and capabilities.

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Wednesday, 23 February 2022

How To Rank Content In 2022: The Ultimate Guide To On-Page Optimisation

The fundamentals of SEO are relatively straightforward: Every day, approx. 5.6 billion people ask Google a question (Source: HubSpot). Your job is to work out which of those 5.6 billion people are looking for a product or service that you provide – and think of ways to get your website in front of them.

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Sunday, 6 February 2022

Buying HubSpot Through A Partner Agency, 5 Simple Benefits

Buying HubSpot through a partner agency makes business sense, and in this post, we're going to tell you why. But first, full disclosure, we're a HubSpot partner agency. As a result, we benefit from businesses like yours choosing to buy HubSpot through us, and here's why.

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Sunday, 6 February 2022

What Are The Benefits Of Working With A Hubspot Partner Agency

HubSpot™ is a comprehensive and continually improving suite of tools designed to help businesses find more customers and better serve them. The platform has a tool for building best in class websites; it has a configurable and user-friendly customer relationship management system or CRM and a range of customer service applications.

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Wednesday, 19 January 2022

A Painless Guide To Keyword Research

Spend any amount of time reading about SEO, and you’re bound to stumble across one or more articles extolling the virtues of in-depth keyword research – and with good reason too. 

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Sunday, 9 January 2022

Get More From Your Existing Website Traffic

Generating enquiries from your website is a great way to grow your business. For that to happen your website needs visitors but many people focus on numbers and miss something just as important, conversions.

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Wednesday, 1 December 2021

What Is Keyword Cannibalisation And Why Does It Matter?

It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane (and surprisingly common) problem that affects thousands of B2B and B2C websites. 

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Tuesday, 23 November 2021

Practical Tips For Measuring The Success Of B2B Social Media Campaigns

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good on a rainy Thursday afternoon, but not so helpful when it comes to measuring the success of social media campaigns designed to promote business services or considered purchases. 

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Monday, 22 November 2021

How To Write An Invitation To Tender That Gets The Right Result

Creating an Invitation to Tender (ITT) is a time consuming process designed to give you the ability to compare a number of different suppliers with the aim of making the best possible decision. However, the ITT needs to be asking the right questions in the first place for it to provide the right results.

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Tuesday, 9 November 2021

How Long Does It Take For SEO To Work?

One of the questions we are asked most often by our SEO and Digital Marketing clients is: "how long will this take to start working?". It's a tricky one to answer so we have addressed it in a podcast, explaining the different types of work and when you should expect to start seeing some results.

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Tuesday, 26 October 2021

What On Earth Are LSI Keywords – And Do They Really Matter?

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your content and better understand the focus of your web pages. (Source: backlinko.com)

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Friday, 24 September 2021

Digital Marketing From The Coalface – An Interview With Alto’s Bruce Skinner

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and security services to companies all over the city. 

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Wednesday, 22 September 2021

Introducing Digital Marketing From The Coalface – Our Brand New Podcast

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

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Thursday, 16 September 2021

Leave The Content Writing To The Web Content Experts

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic. It’s all just words, right? 

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Tuesday, 14 September 2021

Google’s Page Experience Update Has Finished Rolling Out. Here’s What We Learnt.

To work out where websites should rank, Google uses a complex ranking system that evaluates hundreds of different factors – from the number of external links (or citations) pointing at your site to depth of your content, or the length of time it takes your pages to load.

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