Red Evolution Opinions & Musings

Generating enquiries from your website is a great way to grow your business. For that to happen your website needs visitors but many people focus on numbers and miss something just as important, conversions.

We love HubSpot™ but we're very much aware that although a lot of people have heard about it, there are still many, even seasoned marketing specialists, who don't really know what it is or what it does.

It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane (and surprisingly common) problem that affects thousands of B2B and B2C websites. 

Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good on a rainy Thursday afternoon, but not so helpful when it comes to measuring the success of social media campaigns designed to promote business services or considered purchases. 

Creating an Invitation to Tender (ITT) is a time consuming process designed to give you the ability to compare a number of different suppliers with the aim of making the best possible decision. However, the ITT needs to be asking the right questions in the first place for it to provide the right results.

One of the questions we are asked most often by our SEO and Digital Marketing clients is: "how long will this take to start working?". It's a tricky one to answer so we have addressed it in a podcast, explaining the different types of work and when you should expect to start seeing some results.

LSI (or latent semantic indexing) keywords are supposed to help search engines contextualise your content and better understand the focus of your web pages. (Source: backlinko.com)

Alto is a staple of the local business community here in Aberdeen; offering managed IT support and security services to companies all over the city. 

There’s no “right way” to market your website. If our (21+) years of hard-won experience have taught us anything, it’s that there are countless ways to build a thriving brand or turn your website into a lead generation machine.  

To the uninitiated, the difference between “web content” and “brochure copy” is probably academic. It’s all just words, right? 

To work out where websites should rank, Google uses a complex ranking system that evaluates hundreds of different factors – from the number of external links (or citations) pointing at your site to depth of your content, or the length of time it takes your pages to load.

It might sound like something straight out of a Philip K. Dick novel, but your robots.txt file is key to helping Google and other search engines find your most valuable content. 

Like clearing your gutters or changing the oil in your car, auditing your website’s backlink profile is one of those odd jobs that tends to get shoved to the bottom of everyone’s to-do list.

Choosing an agency is probably one of the biggest decisions you’ll make for quite some time. Choose the right one and you’ll find yourself working with a long-term partner who prioritises your growth and works tirelessly to make sure that you’re inundated with decent leads. 

You already know how we’re going to answer this question. We’ve been HubSpot partners since 2013 and we regularly recommend the platform to our B2B clients. But don’t click away just yet.