Website management is one of those services that means something different to every client. Ultimately, however you define it, website management involves outsourcing some aspect of the day to day running of your website to specialists to take it off your plate.
In a stark departure from the pithy and informative tone that characterises our normal programming, this post promises to be a bit of a rant. That said, it also lays out a solid blueprint for writing stand-out copy that’ll make a real difference to your bottom line. If you’re in the process of growing a brand or business, it’s well worth your time.
Irrespective of whether you’re setting up your first Google Ads campaign or trying to optimise a roster of 16+ high-performance accounts, you’ll want to give this one a read.
So you’ve heard about HubSpot’s CMS, but you’re not 100% sure what it does. Maybe your digital agency told you it was the go-to platform for new web builds – or you heard someone mention how user-friendly it was at a local networking session.
It’s no secret that the words you use on your website play a profound role in shaping the way potential customers view your brand.
Not sure what HubSpot is, how it works or how it’s supposed to grow your digital footprint? You’re definitely not alone. The platform may be one of the most popular sales and marketing platforms in the world, but it’s surprisingly difficult to find a no-nonsense breakdown of its features, benefits and capabilities.
The fundamentals of SEO are relatively straightforward: Every day, approx. 5.6 billion people ask Google a question (Source: HubSpot). Your job is to work out which of those 5.6 billion people are looking for a product or service that you provide – and think of ways to get your website in front of them.
Buying HubSpot through a partner agency makes business sense, and in this post, we're going to tell you why. But first, full disclosure, we're a HubSpot partner agency. As a result, we benefit from businesses like yours choosing to buy HubSpot through us, and here's why.
HubSpot™ is a comprehensive and continually improving suite of tools designed to help businesses find more customers and better serve them. The platform has a tool for building best in class websites; it has a configurable and user-friendly customer relationship management system or CRM and a range of customer service applications.
Spend any amount of time reading about SEO, and you’re bound to stumble across one or more articles extolling the virtues of in-depth keyword research – and with good reason too.
Generating enquiries from your website is a great way to grow your business. For that to happen your website needs visitors but many people focus on numbers and miss something just as important, conversions.
It might sound decidedly unpleasant, but keyword cannibalisation is actually a relatively mundane (and surprisingly common) problem that affects thousands of B2B and B2C websites.
Everyone knows that likes, shares and follows are vanity metrics – great for making you feel good on a rainy Thursday afternoon, but not so helpful when it comes to measuring the success of social media campaigns designed to promote business services or considered purchases.
Creating an Invitation to Tender (ITT) is a time consuming process designed to give you the ability to compare a number of different suppliers with the aim of making the best possible decision. However, the ITT needs to be asking the right questions in the first place for it to provide the right results.
One of the questions we are asked most often by our SEO and Digital Marketing clients is: "how long will this take to start working?". It's a tricky one to answer so we have addressed it in a podcast, explaining the different types of work and when you should expect to start seeing some results.