Friday, 16 September 2022

How To Choose A CMS For Your Website

CMS stands for Content Management System, which is a fancy way of describing the place you log into when you want to add stuff or edit stuff on your website. If you want to edit your own website you will need a CMS, but does it really matter which one you choose?

Tuesday, 13 September 2022

Marketing A B2B Business? Don’t Overlook Low-Volume Keywords

We’ll come straight out and say it; over-reliance on keyword tools can absolutely cripple your marketing strategy. Yes, we can and do use these tools on a daily basis but hard-won experience has taught us not to take their reports at face value.

Thursday, 8 September 2022

Should I Build My Website On HubSpot?

Over the past two years, we’ve started building an increasingly large percentage of our client’s websites on HubSpot CMS. This is largely because we think it’s a great system with some fantastic features. But we appreciate that you don’t want to take our word for that. 

Thursday, 25 August 2022

What Can A Digital Marketing Agency Learn From The Edinburgh Fringe?

ddh Photos

It's that time of year again, when it takes you about an hour to walk down the Royal Mile and you can't turn the corner without coming face to face with a juggler in full flow. It's also a marketing frenzy, with posters and flyers as far as the eye can see.

Monday, 22 August 2022

Google’s “Helpful Content” Update Could Be Great News For Proper Marketers. Here’s Why

Yesterday, Google announced the roll-out of a new update to its search algorithm. Nicknamed the “helpful content” update, this wide-reaching tweak is set to change the way Google evaluates the written content on your website.

Thursday, 11 August 2022

If You're Searching For An SEO Agency Read This First

Looking through our Google Search Console data, I saw that many people search using the phrase SEO agency Aberdeen. You could pretty much replace the word Aberdeen with any UK city, and the data would show you this is a phrase that's in common use. But what are people typing SEO agency Aberdeen into Google really looking for?

Tuesday, 9 August 2022

The UK Government’s Cost Of Living Tsar Is Wrong About Your Marketing Budget.

Back in July, the BBC reported that the UK’s newly-appointed cost of living tsar wanted businesses to slash their marketing budgets – so they could focus on cutting the price of their products and/or services. (Source: BBC)

Tuesday, 2 August 2022

How To Improve Your B2B Content Marketing Strategy

So, you've got a content marketing strategy. High five! You've taken the first step towards using content to grow your sales. Ah, but it's out of date and you're not entirely confident that it's working any more. No problem, It's likely that you can salvage some of it and improve on the rest.

Tuesday, 26 July 2022

Your Content Marketing Strategy Won’t Wait For September

Look, we get it: summer’s for relaxing on a sun lounger, reading trashy novels while empty mimosa glasses accumulate at the side of the pool. You want to spend this (admittedly-brief) stint getting away from it all and the idea of planning out a pre-vacation content sprint probably sends decidedly un-seasonal shivers racing down your spine.

Thursday, 21 July 2022

Google's May 2022 Broad Core Update Makes The Case For Video Even Stronger

Every so often, Google likes to raise our blood pressure by dropping a “broad core” update to their search algorithm. These updates are supposed to make fundamental and far-reaching adjustments to the way Google’s crawl bots analyse certain trust signals. 

Monday, 18 July 2022

SEO Vs Social Media - Which Is Better For B2B?

Reels, keyword difficulty, algorithms, TikToks, pillar pages, hashtags, backlinks. For a marketer in the 2020s it sometimes feels like you are on some sort of never-ending fairground ride that just keeps spinning round faster and faster. The only way to survive without screaming or throwing up is to focus on one point. I'm talking about fairground rides with that advice, but surviving in marketing is very similar!

Tuesday, 12 July 2022

HubSpot Pricing: A Plain-English Guide To Subscription Plans & Fees

HubSpot is a fantastic platform, but its subscription-based price model causes a lot of confusion. Features are split between four different products (or ‘Hubs'), and each product has multiple subscription ‘tiers’ that unlock optional extras that are designed to help you scale your business.

Tuesday, 5 July 2022

What Is Website Management – And Do I Need It?

Shopping for web services can be incredibly complicated. Every agency seems to have its own way of packaging or labelling its offering, and it can be difficult to work out exactly what you’re being sold.  We're a web design agency based in Aberdeen and here's our take on it.

Thursday, 30 June 2022

Why You Should Outsource Website Management

Website management is one of those services that means something different to every client. Ultimately, however you define it, website management involves outsourcing some aspect of the day to day running of your website to specialists to take it off your plate.

Monday, 27 June 2022

Forget About The Benefits: Storytelling Is The Key To Successful B2B Marketing

In a stark departure from the pithy and informative tone that characterises our normal programming, this post promises to be a bit of a rant. That said, it also lays out a solid blueprint for writing stand-out copy that’ll make a real difference to your bottom line. If you’re in the process of growing a brand or business, it’s well worth your time.

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