Keyword Research Is Very Important
To many this is stating the obvious but if there's one thing that keeps coming up when we speak to businesses who contact us looking for help with their web-based lead generation, it's a lack of keyword research.
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Keyword research needs to be at the heart of your online marketing efforts. Along with developing buyer personas, you need to develop an understanding of the search phrases that will generate enquiries, the search phrases your potential customers are using day in day out. The video below provides a simple technique for getting your research on-track in double quick time.
Links to Resources Used in the Video
So there you have it, a simple and quick way to do keyword research. Incidentally, if you're not sure what your website currently ranks for simply type your domain into the box below to try SEM Rush for free.