Lead Generation FAQ
What is lead generation in digital marketing?
Using digital marketing for lead generation involves developing an understanding of the problems your ideal customers need to solve. Then, it's about making sure the content on your website is what they find when searching for solutions.
Why is lead generation important?
Lead generation is important because it creates new opportunities for businesses to sell their products and services. A good lead is a genuine opportunity to do business.
What is lead generation process?
The lead generation process starts by developing an understanding of your ideal customers and the problems they need to solve. You then create content for your website that provides the information people are looking for. Over time, your content will get found by your ideal customers, and some of those people will make contact with you presenting an opportunity to do business.
What is the first step in lead generation?
The first step in lead generation is to develop a thorough understanding of your ideal customers and the problems they need to solve.
What is a lead funnel?
In digital marketing, a lead funnel consists of content aimed at your ideal customers while they are at different stages in the buying process. Generally, customers research a problem they are trying to solve and go through a process of educating themselves before deciding to approach a potential supplier.
What is b2b lead generation?
B2B or business to business lead generation is the name given to the activities carried out by one business to attract the attention of people at another business. For example, a company who make staircases may want to attract people who work in an architects office.
How can we increase lead generation?
The best way to increase lead generation using digital marketing is to think and work strategically. Start by developing a very good understanding of your ideal customers and then create a detailed content plan designed to attract them to your website from search and social media.
How do you qualify leads?
A simple way to qualify a lead is to carry out a quantitative and qualitative assessment of the enquiry. Quantitative might be their turnover or profit to establish if they can afford your services; qualitative might be your desire to have them as a client.
What is SEO lead generation?
SEO or search engine optimisation plays a crucial role in the process of lead generation. By making sure your content uses the words and phrases used in searches by your ideal customers, you will increase the chances of them finding your web pages.
What is lead generation software?
Software tools such as Hubspot, Sharpspring and Pardot make it easier to engage with potential customers when they visit your website. The software helps to build a profile of your website visitors so you can better serve their needs.
What is organic lead generation?
Organic lead generation is the name given to the process of improving a website, so it appears in search results, for example, in Google, leading to a person visiting your site and potentially making an enquiry.
Is lead generation sales or marketing?
In general terms, lead generation is a marketing discipline. However, increasingly the line between sales and marketing is becoming blurred.
How do you generate leads?
In digital marketing, you generate leads by attracting your ideal customers to your website or social media platforms. This is usually achieved by creating content such as blogs or videos, or by using paid methods such as Google Ads.
What does CRM stand for?
CRM stands for Customer Relationship Management. CRM Systems are software tools that help people better understand and serve their customers.