Posts about Marketing Strategy (4):
Why Do Marketers Target Females?
It’s no secret that some marketers deliberately target women: Unilever allocate approximately 70%...
Why Your Customer Journey Matters In Inbound Marketing
Customer Journey Mapping is used in marketing and customer service to identify how a person...
The Multi-Disciplinary Marketing Strategy
Marketing is constantly evolving and marketing departments need to be aware of all new...
What Are Landing Pages And What's Their Role In Getting Customers
In this post, we ask and answer the question, what are the key components of a landing page? What...
Website Content Checklist
Whether you like it or not, content has become an essential part of our day to day business and...
How Does Inbound Marketing Work For The Oil And Gas Service Sector?
When you think of oil and gas marketing, do you think of huge exhibition stands, glossy brochures,...
Why You Shouldn't Put Your Newsletter On Your Website
There are some things in life that just don't make sense. Quantum physics, the fact that bumble...
What To Do With Low Volume Keywords
We’ll come straight out and say it; over-reliance on keyword tools can absolutely cripple your...
GDPR Consent - Inbound Marketing Is The Way Forward
Everyone is talking about GDPR. There's a growing sense of panic as the 25 May 2018 deadline...
Easy Persona Development for Marketing
If you work in marketing you'll be well aware of the importance of understanding your customers,...
Google’s “Helpful Content” Update Could Be Great News For Proper Marketers. Here’s Why
Yesterday, Google announced the roll-out of a new update to its search algorithm. Nicknamed the...
What's The Value of Digital Marketing?
I recently watched a video where a designer explained why he charges what he does for creating a...