What Is SEO?

It's about building quality and trust.

SEO or Search Engine Optimisation is the name given to work that makes sure more people find your website in Google™ and the other major search engines.

Google™ search results show links to pages considered relevant to the search that are trustworthy or authoritative. Authority is primarily measured by analysing other web pages that cite your page by mentioning and linking to them, although there are many other factors.

In simple terms, your web pages have the potential to rank in Google™ if your content is relevant to a search query and your site is considered trustworthy.

SEO Aberdeen

Help Your Site Appear in Google™

Better search rankings start with great content that attracts attention and gets cited by other websites and people using social media. These citations suggest to Google™ that your pages are useful and trustworthy. This leads to search engine success because Google™ wants to show useful and trustworthy pages in its search results. It's that simple!

Check our SEO Explained in Pictures page for a quick, simple visual overview of search engine optimisation.

How Does Google™ Rank Pages?

Google™ promotes trustworthy authoritative pages to the top of its rankings and measures authority by analysing, amongst other things, popularity. This means creating fantastic content improves your search rankings because people share it in their own content, such as blogs, and Google™ uses that as a trust signal.

Over time Google™ picks up on these trust or popularity signals and rewards popular pages with better rankings. The more popular your content becomes the more authority your website receives and the better your rankings become. Search rankings compound like money in a savings account.

Google Ranks

A Simple 1-2-3 Guide to Getting Better Search Results

  • Write fantastic, useful content that people need and will share.
  • Make it easy for people to share it.
  • Keep doing it!

For businesses, Search Engine Optimisation or SEO is about making sure a website gets found in the search engines by the right people, your potential customers. In some respects, it's quality control for websites. By understanding your customers and the problems they need to solve you create the content they are looking for in Google™ and, all things being equal, they find your website and this generates enquiries. If this doesn't generate enquiries you need to consider conversion optimisation.

Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We use plain English and we get results.

What Are Citations or Links?

Citations or links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from other trustworthy websites. These links will help you the most.

In simple language, if you have something worth referencing you might secure links worth having. Great sites don't link to poor quality content, why would they?

Link Building
SEO Summary

In Summary

Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase.

One last thing, if your website's not performing and you need some help, why not book a FREE 30 minute chat to find out why. It's a 100% FREE no-obligation offer to chat with one of our experts.

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