Why You Need Digital PR
Google™ uses links from other websites to your website as an authority signal. If trustworthy websites link to yours, your website rankings will improve.
For this reason, many people buy into low-cost link-building schemes that either don't work or worse, harm search rankings. Digital PR builds relevant valuable links which enhance your brand and search rankings.
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The right Digital PR strategy can power your website up the search engine rankings. Invest 30 minutes in a Zoom call to find out how Digital PR can help your business.
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How We Build Your Brand With Digital PR
Our specialised SEO expertise combined with our content marketing skills mean we're the perfect partner to improve your digital presence. Digital PR boosts organic search rankings by seeking opportunities for genuinely earned backlinks. All links are earned, we never buy them.
How Google™ Created Their Empire - And How That Relates To Digital PR
Google's founders recognised that indexing web pages was challenging and the scale of the challenge meant that an effective solution needed to be automated and reliable. Their solution was at once simple and beautiful.
They recognised that people shared good content and the way they did that was to link to it. In fact, the idea of linking was the whole reason Sir Timothy John Berners-Lee created the web in the first place. He wanted a way for academics to be able to reference other works in a way that made them easy to access.
What Sergey and Larry did was use links to measure the popularity and by extension the authority, of web pages. Armed with this information they were able to organise web pages not only by subject but by importance. They figured out how to automatically organise web pages so the best ones were shown first when people searched. Simple eh?
How Digital PR Helps Web Page Rankings
Getting people to link to your website to increase its authority and search rankings is hard. Also, it gets harder when you factor in that it's generally only links from other authority web pages that are going to help your pages perform better.
Digital PR presents opportunities to feature your content on relevant authoritative websites. This in turn presents opportunities to secure the kind of links that are actually going to help your website become an authority itself.
We help businesses find opportunities to feature their content on websites that will help improve their rankings.