An Engineering Marketing Agency for UK Engineering Companies

Since 2003, we've been working with engineering companies improving their online visibility and profitability using a field-proven process.

Your ideal customers are using search engines and social media to source suppliers and partners. If they're not finding you, they're finding your competitors. As an engineering marketing agency with a proven track record, we'll make sure they find you.

We invest the time to learn about your business, markets and ideal customers and work with you to achieve your business goals. Importantly, our process always starts with a no-obligation pro-bono discovery workshop to make sure we're the right team for your needs.

As a growing global company with innovative technology, we wanted a website to generate high quality leads. Red Evolution created a digital strategy to identify areas for improvement, creating engaging landing pages and optimising the website for search. The team are extremely knowledgeable, proactive, and great to work with.

Darran Pledger

Stats Group

A Proven Process For Business Growth

Creating an online presence that generates enquiries isn't a dark art; it's a process-driven exercise with a predictable return on investment. We've been working with engineering and B2B organisations since 2003 and this is our process.

Discovery

We need to get to know you, your business, your markets, and your competitors. We also need to understand what a successful outcome looks like and what it will take to achieve it.

To get to this point, we run a no-obligation free-of-charge discovery workshop. By the end of the workshop, we'll all understand the scope of work, and you'll know whether we're the right people to deliver it.

Strategy

Next, we use the information we've gathered to create a strategy. Every successful campaign starts with a clear strategy, and although the temptation to rush off and start experimenting with tactics is strong, it's never the right approach.

Delivery

With the strategy created and agreed, we start delivering the work that will make sure your online activity generates business. As a full-service industrial marketing agency, we have all the strategic, creative, and technical capabilities required to deliver what you need.

Spotlight On Some Of Our Engineering Clients

OEG Renewables website homepage and service page

OEG

OEG are a fast-growing energy business. They have accelerated their growth through acquisition and needed a responsive agency to help them assimilate the new businesses into their organisation.

Leveraging the HubSpot Content Hub, we’re working closely with them to consolidate their offering into one web property. We’re also developing landing pages and PPC campaigns to support their ambitious growth plans.

You can visit the website here.

Leveraging the HubSpot Content Hub to simplify and streamline their digital operations.

USS homepage and google search console data

United Storage Systems

USS are a family-owned engineering company who've been in business for over 40 years. They approached us because they needed a specialist manufacturing marketing agency to help them evolve and grow. We helped them rebrand, built them a lead-gen website and worked with them to write and publish a significant amount of web content to improve their digital footprint.

We continue to work with USS on their SEO and PPC campaigns, and the site now generates a steady stream of high-value enquiries. You can see the website here.

Fresh leads every week, from a business asset that's helped them to expand into new markets

Master Industrie

Master Industrie, headquartered in France, is an expert in the design and building of retractable seating for sports halls and entertainment venues. The nature of their specialism means their expertise is in demand globally.

Before working with us, they relied heavily on attending trade shows and building a distributor network. Their website now generates leads from around the world and had helped them to scale back on trade shows.

You can visit the website here.

Now accessing a global audience for their products and services.

STATS Group

STATS Group engineer pipeline isolation solutions for the oil and gas industry. They approached us because they wanted to get more value out of their HubSpot website, which cost a lot to build and wasn't generating as many leads as they'd have liked.

We 're now working with STATS on a program of work to improve storytelling on some of their key product and service pages, boost search performance and improve their website's lead gen capabilities.

Visit one of our new landing pages here.

Strategic lead generation for a market-leading engineering company.

Hoover Pumping

Florida-based pump station specialists, Hoover have always had to fight for market share. Their space is incredibly competitive, and they're often forced to bid against companies that offer a significantly less thorough and exacting service

We built Hoover a website that reinforces their core value proposition and differentiates them from their competitors. Over the last five years, we've also significantly improved their digital footprint and Hoover now get a steady stream of high-value enquiries from their website.

You can see the site here.

A long term engagement that delivers a steady stream of leads.

Glacier Energy

We've been working with Glacier energy for several years now. As their industrial marketing partner, we've helped them to develop the look and feel of their website, managed their SEM campaigns and worked to ensure that their sales team always have a steady stream of leads.

We're currently supporting Glacier as they transition to the renewable energy sector. You can view their website here.

A website with solid search presence that generates leads every day.

Our business had evolved and we needed a new name, brand and website to reflect the changes. Red Evolution worked closely with us, advising and guiding us every step of the way, resulting in a powerful identity and online presence that are exactly what we need to move forward.

Andrew Crutchley

Separo

The Landscape Has Changed

Exhibiting at trade shows, cold-calling and networking are still valid tactics, but there’s no getting around the fact that people trying to solve a problem turn to the internet first.

To win new business at the pace required to sustain medium- and long-term growth, you need to get in front of those people – and persuade them that you have a credible solution to the problem they’re wrestling with.

In simple terms, you need a well-oiled marketing machine that prioritises the right prospects, showcases a real understanding of their pain points, establishes your credentials, and paints a compelling picture about your ability to deliver real value.

Engineering Marketing For Growth Focused Businesses

Building a well-oiled marketing machine for engineering businesses isn’t overly complicated. On the face of it at least, there are tried and true tactics for attracting attention, engaging potential buyers and enticing them to reach out to your sales team.

But in an increasingly noisy and crowded space, you need to make sure that these tactics are employed carefully: That the website you’re showing people stands a fighting chance of converting prospects, and that you’re not making one of the innumerable mistakes that can cripple industrial marketing campaigns before they build a head of steam.

That’s where we come in. First established in 2003, we’re an engineering marketing agency that has spent over 20 years developing a process that delivers for businesses like yours.

To be clear, that’s 20+ years honing our ability to build and market compelling engineering websites for companies with a complex product or service offering, and a laser-like focus on revenue.

We Understand Engineering & Technology

Our agency was formed by an engineer, and since our inception in 2003, we've worked with industrial and tech companies. If you choose to work with us, you'll be working with a marketing agency that understands engineering and technology and that brings many benefits, including:

Speaking the Same Language: Technical jargon and nuances can easily fly over the heads of marketers unfamiliar with the industry. An agency with an engineering/tech background understands your world and will create clear, compelling messaging that resonates with your target audience.
Content Creation with Credibility:. Developing accurate and informative content (like blog posts and white papers) is crucial for attracting and educating potential customers. An agency with our technical expertise can create content that showcases your engineering credentials and positions you as a thought leader.
Understanding the Buyer's Journey: We understand engineers' and tech professionals' decision-making processes. This means we can craft marketing campaigns that address specific pain points and guide potential customers through the buying process.
Leveraging the Latest Technologies: Marketing in the tech industry requires staying ahead of the curve. An agency that understands the latest marketing technologies can integrate them into your campaign, maximising its reach and impact.

In short, an engineering marketing agency with a technical background and a creative team can become a true partner, working alongside you to develop a strategic marketing campaign that speaks directly to your target audience, showcases your technical expertise, and drives real business results.

What to Look For in an Engineering Marketing Agency

Not all marketing agencies are built the same, and for engineering companies, choosing the wrong one is worse than doing nothing. You end up with a website that looks fine but doesn’t generate enquiries, content that your technical customers can see straight through, and campaigns that target the wrong people.

We’ve seen it plenty of times. An engineering firm hires a generalist agency, spends six months and a decent chunk of budget, and ends up with a brochure website and some social media posts that their MD could have done themselves. The agency didn’t ask the right questions because they didn’t know enough about the sector to know what to ask.

Here’s what actually matters when you’re choosing an engineering marketing company to work with:

They should understand your sales cycle. Engineering sales aren't transactional. You're dealing with procurement teams, technical evaluations, multiple sign-offs, and lead times measured in months. Your marketing agency needs to understand this and build campaigns that nurture prospects through a long decision-making process, not just chase quick conversions.
They should be able to talk to your engineers. If your agency can't hold a technical conversation with your team, they won't produce credible content. The best engineering marketing firms have people with technical backgrounds who can translate complex products into clear messaging without dumbing it down.
They should have a track record with engineering clients. Case studies matter. Ask to see specific results: traffic increases, lead volumes, search rankings. If they can't point to engineering clients they've actually grown, that tells you something.
They should own the delivery. Some agencies sell the strategy and then outsource the work to freelancers. That's fine for simple projects, but engineering marketing needs consistency. The people who learn your business should be the same people writing your content, building your pages, and managing your campaigns.
They should understand search. Your customers Google their problems before they pick up the phone. If your marketing agency isn't capable of getting your site in front of those searchers, you're invisible at the point that matters most.

We tick all of these boxes, and we have the client results to back it up. But we'd rather show you than tell you. Our discovery workshops are free and no-obligation, and by the end of one, you'll have a clear picture of whether we're the right engineering marketing agency for your business.

Engineering Marketing Services

We offer the full range of marketing services that engineering companies actually need. No fluff, no vanity metrics, no activities that don't connect to your bottom line. Here's what we deliver for our engineering clients:

SEO for Engineering Companies

Your ideal customers are searching Google for solutions to specific technical problems. If your site doesn't appear for those searches, your competitors' sites do. We research the terms your buyers actually use, optimise your site to rank for them, and create the technical content that Google needs to see. Our engineering SEO work has delivered page-one rankings for clients in pipeline services, pumping systems, storage solutions, and energy services.

PPC and Paid Search for Engineering Firms

Google Ads can generate enquiries quickly, but engineering PPC is easy to get wrong. Generic keywords attract tyre-kickers. Broad match wastes budget on irrelevant searches. We build tightly targeted campaigns around the specific products and services your engineering company offers, with landing pages designed to convert technical buyers.

Content Marketing for Technical Products

Engineers research thoroughly before they buy. They read technical articles, compare specifications, and evaluate case studies. We produce the kind of content that stands up to that scrutiny: detailed product pages, application-specific landing pages, blog posts that address real technical questions, and video content that shows your capabilities. Our team can write credibly about complex engineering topics because we've been doing it for over twenty years.

Web Design for Engineering Companies

An engineering website needs to do two things well: demonstrate technical credibility and generate enquiries. We build sites that do both. Every site we create for engineering clients is designed around a clear lead generation strategy, with conversion points that make sense for your buyers and content structured to perform in search.

HubSpot for Engineering Businesses

We're a HubSpot Gold Partner and we use HubSpot extensively with our engineering clients. It's a platform that works particularly well for B2B companies with longer sales cycles because it lets you track, nurture, and score leads throughout the buying process. We handle everything from initial setup and onboarding to ongoing optimisation.

Engineering & Manufacturing

Many of our engineering clients also manufacture their own products, and the marketing challenges are similar: technical buyers, long procurement cycles, and products that need proper explanation. Whether you're a precision engineering firm, a contract manufacturer, or an OEM, the approach is the same. We work out how your ideal customers search, what questions they need answered, and what it takes to get them to pick up the phone. If your business spans both engineering and manufacturing, we've got you covered.

Engineering Marketing FAQ

Q. What does an engineering marketing agency actually do?

We handle the marketing activities that engineering companies need but typically don't have the in-house resource or expertise to do well. That includes building websites designed to generate enquiries, getting those sites to rank in Google for the terms your buyers search, running paid search campaigns, creating technical content, producing videos, and managing the marketing platforms that tie it all together. The common thread is that everything we do is geared towards getting more of the right people to find your business online and then giving them a reason to get in touch.

Q. How is marketing an engineering company different from other sectors?

The big difference is the buying process. Engineering purchases usually involve multiple decision-makers, technical evaluations, and timescales measured in months rather than days. The products are often complex and need proper explanation. The audiences are niche and hard to reach through conventional advertising. And the people doing the buying tend to be sceptical of marketing in general, which means your messaging has to be credible and substantive. A generalist agency will struggle with all of this. A specialist engineering marketing agency won't.

Q. How much does engineering marketing cost?

It depends entirely on what you need. A focused SEO and content programme might start from around £2,000 to £3,000 per month. A more comprehensive engagement that includes web design, PPC, content, and ongoing SEO will typically sit between £3,500 and £6,000 per month. We work on a retainer basis, which means you get a dedicated team working on your marketing every month rather than a series of disconnected projects. Our discovery workshop is free, and at the end of it we'll give you an honest assessment of what's needed and what it'll cost.

Q. How long does it take to see results from engineering marketing?

Paid search campaigns can generate enquiries within weeks of launching. SEO is slower. Realistically, you should expect to see meaningful improvements in search rankings within three to six months, with traffic and enquiry growth building from there. Content marketing is a longer game still, but it compounds over time. The engineering clients we've worked with for two or three years tend to have the strongest digital presence because the work accumulates. We'll be upfront about realistic timescales from the outset.

Q. Do you only work with UK engineering companies?

No. We're UK-based with offices in Scotland, Edinburgh, and London, and most of our engineering clients are in the UK. But we also work with engineering companies in Europe and the USA. Hoover Pumping in Florida is one example. The marketing principles are the same regardless of location. The main thing that matters is that you're an engineering or technical company with a product or service that needs explaining properly to the people who buy it.

Q. What engineering sectors do you work with?

We've worked across a wide range of engineering sectors including oil and gas, energy and renewables, precision manufacturing, pumping and fluid handling, pipeline services, storage and logistics, and defence. We're not limited to a single vertical. What our engineering clients have in common is that they sell complex products or services to other businesses and need marketing that reflects that complexity.