B2B Video Marketing Services For Tech And Engineering Businesses

The videos we create tell your story and persuade your ideal customers that you're an organisation they want to do business with. Entertaining and educational video content, promoted the right way, helps businesses grow.

The aim of every good marketing campaign is to get you noticed and generate leads. We use cutting-edge technology to make video content that’ll increase your visibility and generate the enquiries you need to thrive.

Content Is Still King

But the way people consume content is changing fast. The average person now watches approximately 17 hours of video every week, and more than 80% of executives say that video is their preferred method of researching businesses and products.

More importantly, videos are shared 1200% more than text-based content, and a staggering 93% of marketers report a strong ROI from video marketing (Wistia, 2024), as it actively helps generate more leads for their business.

Want to tell a compelling story about your brand and start converting leads to customers? There’s a good chance you’ll need to start experimenting with video content.

At Red Evolution, we take care of the technical side of things along with a strategic approach to creating and promoting your content for maximum effect.

Videos That Align With Your Strategy

We are a digital marketing agency fueled by results. Any video we create for you will integrate seamlessly with your wider digital strategy, enhancing your content to make a greater impact.

Our team of marketing experts works hand in hand with your team to tailor video content that perfectly fits your project's scope. We don't believe in one-size-fits-all.

We identify and address key factors influencing your content production. Need to raise your profile? Struggling with website traffic? Or converting leads on a landing page? Video marketing can be your secret weapon.

Think bite-sized social media content introducing your brand and expert interviews to develop trust. Or consider captivating explainer videos on your landing pages that convert interested yet hesitant prospects into loyal customers.

You could even plan to strengthen your post-purchase customer care strategy with customer support videos or tutorial videos to enhance your existing clients' experience while easing your customer support team workload.

These are just a few examples of how video marketing can enhance your overall marketing strategy. Scroll down to see some of our successful video projects in action!

Cullen Property

Generating online leads using A/B testing

As part of a lead generation campaign, Red Evolution managed the editing and post-production of short ads to be used as part of a wider lead generation strategy. The clips were optimised for Meta and YouTube with two options tested, and the strongest variant rolled out. They continue to generate regular enquiries, exceeding both teams' initial expectations. This project was conducted in parallel with other forms of video production distributed on Cullen Property's blog, YouTube channel, and social media.

Calluna Financial

Increasing brand awareness with short-form video content

Since its launch in 2024, Calluna Financial has established itself as a trustworthy Scottish team of mortgage and finance specialists. Its team commissioned carefully produced video content to create awareness quickly. Using social media short-form video content and paid ad campaigns aimed at potential first-time buyers, they have managed to establish a consistent online presence. From script writing to storyboarding, and from film counselling to post-production, Red Evolution has accompanied the team along their creative journey.

Pisys

Demonstrating product value with a demo video

The Pisys permit to work system is a flexible tool designed to adapt to the needs of businesses operating in high-risk environments. The challenge of demonstrating the benefits of such a versatile tool to prospective customers was addressed using the video demo format which facilitated a clear, in-depth exploration of into each module's potential. The final video mixes screen recording of the software paired with green screen recording for a more engaging result. The team have now taken the plunge into creating benefit-focused short-form videos for social media.

WorkPro Casework

Supporting sales teams workload with demo videos

WorkPro came to Red Evolution with a specific project in mind: to ease the workload of their sales team by making better use of video. We produced four demo videos which were all filmed on the same day in WorkPro's Edinburgh office. Each 10-minute video introduces one of their case management software products and aims to support their sales team with top of the funnel conversions by providing prospective customers with a good understanding of how WorkPro Casework products can help them.

AEIP

Using video to encourage in-person visits

Aberdeen Energy & Innovation Parks has been using video to advertise their office units for quite some time, embracing the media's potential to showcase the working environments they provide to a wider audience. Over the course of their collaboration with Red Evolution, they have commissioned the filming and editing of walkthrough videos, social media adverts and customer testimonials to help support their efforts to find new tenants for their range of contemporary office space.

BME Nitech

Staging the use of a product in a video web banner

BME Nitech refreshed their website as part of the relaunch of their innovative industrial lighting after a rebranding process. Alongside web development and design work, they commissioned a web banner showing the different possible uses of their Nitech technology. The video demonstrates the versatility of their products, including their application in the oil and gas industry sector.

It's All About Direction

Every business is different. The video content that works for a brand like Aston Martin won’t work for the guys who make pressure vessels for offshore oil rigs, which is why it’s very important to engage with video marketing specialists who know how to pick the right route.

We start every engagement by sitting down with your marketing team and getting to know your business. We’ll help you define your target audience, work out where to post your videos, and start drawing up a content calendar that makes sense for your brand.

With our broad marketing experience, we’re well placed to drill down and work out what sort of video content will resonate with your target audience. From simple explainer videos to entertaining content, detailed how-tos or customer testimonials, we'll help you choose the right approach.

We’ll never shy away from challenging projects and we’ll always be the first people to suggest bold new ideas to make you think.

We're Not Like The Other Guys

Come to think of it, we’re not even a video agency. We specialise in inbound marketing and we spend most of our time drawing up multi-channel marketing strategies for B2B clients that are looking to thrive online.

But we see this as a strength, not a weakness. We‘re strategy first, we see the big picture, and we know that video needs to be produced alongside traditional text- and image-based content if it’s going to tell a convincing story and generate quality leads.

9 times out of 10, we take on video work as part of a wider content marketing engagement, which means that we’ll be suggesting (and filming) ideas that are tailor-made to fit with your blog posts, landing pages and sales tactics.

We’re also here for the long-haul, which means that we’ll be more than happy to measure the impact of your marketing videos and adjust our formula as we go. If our first round of how-to videos don’t resonate with your audience we’ll take stock, readjust and go again – instead of just moving on to the next client.

We Come With An Open Mind

and a boatload of fresh ideas.

We’ve filmed everything from customer testimonials to social media ads, and we’re always looking to break the mould and find new ways to tell your story. We come to every engagement with an open mind; allowing our discovery and strategy work to inform the direction instead of imposing tired ideas on vibrant brands.

We’re also adept at extracting the information we need to tell a compelling story – irrespective of your vertical. You might think that it’s all-but impossible to produce captivating video content for IT service providers, business consultants or seating manufacturers but we promise that it can be done.

Video Marketing FAQ

Q. What equipment do you work with?

When filming your project, we provide equipment for our team to work with. This includes DSLR cameras, camera-mounted microphones and lapel microphones, mobile lighting, tripods and a gimbal.

In addition to the above, we can also provide a green screen and a telepromptor to facilitate your speech-to-camera videos.

Q. How much do you charge per project?

Each video project is unique and that is why we do not offer a price grid on our website. We will define and discuss a budget depending on the specifics of your project.

Q. Do you charge per hour fees?

A. We usually do not charge per hour fees. However, we also understand that there are pieces of work that cannot be quoted without looking at time involved, like filming. It will be taken into account when devising a budget for your video project.

Q. How does a project unfold?

There are three stages to a video project delivery. Pre-production where we discuss what your project entails, what we want to film, how we want to film it. It's the planning and logistics phase. Then comes production/filming, and finally post-production - the editing and fine tuning part.

Q. Can I come to you with an existing project?

A. Absolutely, we can pick up a project where it was left by either your team or a former collaborator.

Q. Do you offer caption services?

A. We do offer caption services. We can provide burnt-in subtitles and/or closed-captions to upload with your videos on the platforms of your choice.

Q. Do you provide video training?

A. If your team wants to get more familiar with the basics of video creation, we can provide tailor-made training to cover the topics you are interested in.

Q. How mobile are you for filming?

A. We are based in Aberdeenshire, North-East Scotland. However, we are used to travelling for filming purposes. If, for any reason, we cannot cover the filming part of your project, we can get in touch with a local videographer to film the raw footage we need before moving to the post-production stage of your project.