Is PPC Right For Your Business?
Most search results on Google™ are a blend of natural results and paid results. The paid results are created using the Google Ads™ platform and used correctly are a powerful lead generation tool.
With the right PPC strategy, the advertising model Google™ uses for these adverts, Pay Per Click, works well for B2B companies.
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Why Invest In PPC?
Most digital marketing relies on people clicking through to your website. The reason companies invest in search engine optimisation is to appear higher up the search results in the hope this leads to more visitors arriving on their website.
Securing good search results in most markets is a long game. It can take months or even years to push a web page up the rankings for a particular search term, a good PPC strategy short-circuits this.
It’s a fast track way of gaining exposure and getting traffic to your website and in some cases works out cheaper than securing natural search listings.
Why Choose to Work with Us?
We offer PPC as part of a much bigger digital marketing offering. This means we don’t look at your paid search campaigns in isolation, we make sure they dovetail with all your digital marketing activities and deliver a great return on investment.
“We have experienced a significant increase in enquiries. Furthermore, the actual quality of the enquiries would appear to have improved. Such that I have 7 appointments over the next two days, which is fantastic. So a real big thank you.” – DW, London