Most search results on Google™ are a blend of natural results and paid results. The paid results are created using the Google Ads™ platform and used correctly are a powerful lead generation tool.
With the right PPC strategy, the advertising model Google™ uses for these adverts, Pay Per Click, works well for B2B companies.
Most digital marketing relies on people clicking through to your website. The reason companies invest in search engine optimisation is to appear higher up the search results in the hope this leads to more visitors arriving on their website.
Securing good search results in most markets, even when working with a digital marketing specialist, is a long game. It can take months or even years to push a web page up the rankings for a particular search term, a good PPC strategy short-circuits this.
It’s a fast-track way of gaining exposure and getting traffic to your website and in some cases works out cheaper than securing natural search listings.
As a full-service digital marketing agency, we offer PPC as part of a much bigger digital marketing offering. This means we don’t look at your paid search campaigns in isolation; we make sure they dovetail with all your digital marketing activities and deliver a great return on investment.
Please use this form to tell us about your PPC requirements. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call 01224 443551.
Once you've made contact and we've arranged a chat, we'll discuss your requirements and establish if we're the right team to help you.
B2B PPC Agency FAQ
How much should I pay for PPC management?
The amount you pay for PPC management depends on the charging model used by your agency. Some agencies charge a flat fee in exchange for their expertise, others prefer to charge a percentage of the ad spend.
What should I look for in a PPC agency?
As with most digital marketing work, the most important thing to look for in a PPC agency is a transparent approach and meaningful reporting. PPC generates a lot of data and you should be clear from the outset on the metrics you expect to see in your PPC reports.
Is PPC expensive?
PPC is only expensive if the cost of the clicks means you're not making a profit on your investment. This means you need to understand the cost per acquisition. There are many free online calculators to help you understand these important numbers.
Why is CPC so high?
In some areas of PPC, the cost per click or CPC is high because of high competition and an associated high perceived value of the product or service being advertised. Clearly, competition alone isn't enough for a CPC to be high but when the value of the click is also high the CPC can be eye-watering.
What is a good PPC budget?
In simple terms, a good PPC budget is one that delivers a good return on your investment. For some campaigns that might £10 per day, for others £1000 per day. There are no hard and fast rules.
