Aberdeen Energy & Innovation Parks Case Study

The Challenge

The new website was receiving minimal traffic, no enquiries and had next to no rankings in Google. The highest position for any relevant keywords was the bottom of page 5.

The Solution


We set a robust plan in place, adding and optimising specific service pages to attract attention to the whole of the property portfolio. We also optimised the rest of the website to boost the opportunities for it to be found. 

The site now ranks on the first two pages of google for over 90 relevant keywords, and more importantly attracts relevant visitors.

The Outcome

The results speak for themselves...

We've Helped To Deliver


Increase from 0 top twenty rankings to over 90


Total visits up from 2693 in year one to 7196 in year 2


Increase from 0 web enquiries to regular leads even in pandemic

Red Evolution had an an excellent working relationship with AEIP and the rest of the marketing team, which led to a fourfold increase in online visibility and more sales enquiries.

The transformation of our website has been incredible. It not only looks great but it also brings in regular high quality enquiries which have resulted in new lettings for the parks' office space. The whole team are easy to work with, and I know our marketing is in safe hands.

Quote - Aberdeen Energy & Innovation Parks

Cherry Paton

Estates Manager, AEIP

Testimonial Image - Aberdeen Energy & Innovation Parks

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