They needed a website that helped with their own ambitious growth plans but when we first spoke to them, their website just wasn’t doing the job of bringing in new business.
An initial site audit showed us immediately that there were some fundamental settings that were preventing the site showing up in search engines properly. Fortunately, a quick fix behind the scenes plus a thorough overhaul of the site’s on-page optimisation was just the job to start Alto’s visibility on an upward trajectory.
We conducted an interesting and in-depth discovery session with the Alto team, digging into the company background, how it has evolved and where it is going. We gained an understanding of their ambitious growth plans and formed a picture of their ideal customers.
From there we used the available data to identify the opportunities that were being missed and used those to create a marketing plan.
Vital to improving visibility for Alto was a major content push, with improved services pages and blog posts answering the most commonly searched for questions. We worked closely with the Alto team to write comprehensive blog posts that demonstrate their depth of knowledge on topics like Business Continuity, Cyber Security and Computer Performance.
Once search rankings were established for their core service keywords we took the next step and started creating end to end inbound marketing campaigns. Eyecatching LinkedIn posts were added to the mix, driving traffic to high value blog posts which offered a link to educational material that could be downloaded for future reference. The resulting leads automatically appeared in their HubSpot CRM, ready for the team to follow up as required.
Impressions up since refreshed site launched
Increase in top 20 rankings from 2 to 100+
Achieved top 3 rankings for more than 10 target keywords
And, most importantly, Alto have gained new customers, some of whom chose them based on the quality of their website content.
ALTO as a brand was started in 2019 and we developed our own website for the first year. We soon realised website management was distracting us from our core business. We wanted to outsource our website and marketing. We chose to work with Red Evolution. The Red Evolution team are very experienced and knowledgeable. We like having access to the whole range of skills, including web design, web development, SEO and inbound marketing, and we now see them as our web and marketing department. Splitting the investment into monthly payments works well for us and means that we are constantly improving our online presence. The team are always on hand if we need anything. Most importantly we have won business on the strength of our website and the content on it.
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