Master Industrie’s English language site was barely receiving any traffic, and the few visitors that did see it were not progressing beyond the home page. They were therefore missing out on opportunities to attract new customers and grow beyond their French base.
We took a data-driven, inbound marketing approach, looking at who their potential customers are, and what they are searching for online. By creating new pages and blog posts to attract the right people we were then able to offer them tailored e-books which helped them in their jobs. This generated high quality leads for the sales team to follow up.
From next to no traffic and very few leads, the site now attracts over 500 visitors a month and receives enquiries from all over the world.
Website visits up in first year
Leads up in first year
top 3 Google rankings
Master Industrie now have clients in Canada, Estonia, Sweden, Spain, Singapore, Thailand, USA and have opened a New York office.
It is working well and growing, with qualified leads every week – corresponding to hours of traditional phoning/mailing campaigns or tradeshows.
Yann Le Guyader
MD, Master Industrie
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