Is your website generating leads? The right search strategy will help people find your business online and this will generate enquiries.
We're a Scottish SEO agency that works with businesses that need an SEO specialist with a track record for helping organisations grow using their website to attract new business opportunities.
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Why You Need A B2B SEO Agency
There's nothing fundamentally different about search engine optimisation or SEO for B2B organisations. However, by working with an SEO agency with B2B experience, like us, you'll be partnering with a team focused on business outcomes, not simply SEO outcomes.
Search engine rankings and the associated search traffic they generate are not, in and of themselves, what businesses need. Most businesses want enquiries or leads, not simply vanity rankings and the wrong website visitors. B2B agencies know this and focus efforts on understanding your customers' needs and the terms they use when searching for solutions to their business challenges. The good news is, that it's rare that B2B organisations won't benefit from an SEO project.
People Are Looking For What You Do
Some business owners, especially in highly specialist business areas, often doubt people are searching for their products or services using Google™. This is rarely the case and B2B agencies know this even when the usual research tools don't support their hypothesis. By drilling into Google Search Console data, interrogating competitors' websites and running highly targetted PPC campaigns, it's possible to find the commercially valuable search phrases your potential customers are using quickly.
In many B2B areas, it's possible to see SEO results quickly using the techniques mentioned above. So how quick is "quickly"?
How Long Does It Take To See Results?
Many businesses have well established but poorly optimised websites. Perhaps there was a focus on the look and feel of the site when it was built instead of using a growth-driven web design approach to ensure the site attracts potential customers. Whatever the reason, it's often possible for business owners to see significant search performance improvements quickly simply by carrying out an on-page SEO exercise. In short, the place you start from makes a difference, so please read on to find out more.
It's possible to find the commercially valuable search phrases your potential customers are using quickly
Where You Start From Makes A Difference
We help businesses who want to improve websites that already generate leads, businesses who currently do not have a website and everything in between. This is why, for us, all potential engagements start with a free no-obligation discovery session so we can analyse your current position, markets, competitors, challenges and opportunities. Every engagement is unique; there's no off the shelf package approach.
A B2B SEO Agency For Growing Companies
Your website's SEO impacts the number of visitors it receives from Google™ search and the number of qualified enquiries it generates. But getting an SEO strategy that's right for your business involves more than simply optimising your existing website content or messing about with your metas.
To grow your business by attracting potential customers from search, which is sometimes referred to as inbound marketing, you need to understand the problems they are trying to solve and create the content they are searching for. You need to know your audience. A B2B SEO strategy will make this happen.
A FREE Website Audit Is A Good Starting Point
If you're looking for an easy way to test us out, simply request a website audit. All our free audits are carried out by an experienced member of our team and delivered in a video in language you'll understand.
We don't simply run your site through an audit tool and send you a copy of a report full of technobabble. We take the time to review your site from all angles and provide feedback you can actually use. Give it a go.
The $64k Question, Is It Worth Investing In SEO?
A well thought out and executed SEO strategy requires a significant investment; it's not a cheap and quick fix to your lead generation efforts. But if you search on Google for the products and services you offer and only see your competitors in the results, it’s probably a good idea to consider investing in SEO. If you are getting visitors but you're still not generating enquiries, a conversion optimisation exercise is needed. This will turn more of your visitors into customers.
SEO done right can cement your business at the top of Google or Bing search results and generate website traffic and enquiries in a way few other techniques can match. Campaigns executed by an experienced B2B SEO agency will transform your business and make a massive contribution to its growth. So if you’re trying to grow, you simply can’t ignore SEO.
Are You A B2B Organisation Ready To Discuss Your Requirements?
Please use this form to tell us what you're looking for. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call us.
What Happens Next?
Once you've made contact and we've arranged a time for a chat, we'll discuss your requirements or the problem you need to solve and establish if we're the right team to help you.
B2B SEO Agency FAQ
What is B2B SEO?
B2B SEO aligns your website content with the needs of your customers. By understanding this, you can create the content they are looking for when they search. When you get this right, they will find your website and organisation. If your content helps them they will feel positive about your business and consider you when looking to make a purchase.
What does an SEO agency do?
An SEO agency helps its customers find new business opportunities online. They make sure their customer's website contains the content people are looking for and they make sure the content is optimised to improve the chances of it appearing in a search engine results page or SERP.
Is SEO important for B2B?
SEO is important for B2B organisations if it's clear that the businesses customers are using search engines as part of their procurement process. Most but not all businesses will benefit from having an effective SEO strategy.
Do you need an SEO agency?
No, you do not need an SEO agency in order to create and execute an effective SEO strategy. One alternative is to train your in-house marketing team to carry out the required SEO work or recruit an SEO specialist.
How do you get SEO leads?
Generating leads from search engines using SEO is a process-driven exercise. It starts by developing an understanding of your ideal customers' search habits and once successfully executed it will generate business leads.
How can SEO grow your business?
SEO can play an effective role in your B2B growth plans by helping to ensure potential customers find your website in search. If your website matches their expectations this can lead to people making contact thus creating an opportunity to do business.
Is SEO necessary?
SEO is necessary if your organisation wants to attract potential customers from the major search engines. SEO helps to improve your web pages and increases the chances of them appearing in search results.
How much does good SEO cost?
Good SEO consultants command above-average salaries and a typical B2B SEO agency will charge in excess of £500 or $700 per day. However, the purpose of SEO is to increase search engine exposure leading to an increase in business enquiries. This means well-executed SEO is cost neutral.
Is SEO worth it for small business?
SEO is worth spending time on, especially if you are a small business. If, as a small business, you do not have the required budget to hire an SEO you can use one of the many excellent free SEO tutorials to learn SEO.
Why is SEO so expensive?
Well executed SEO takes a lot of effort and this requires a healthy budget. However, thinking of SEO as an expense is wrong as a successful SEO project will generate leads or enquiries for your business helping you to grow and prosper. Also, content that's created as part of an SEO project has the potential to deliver enquiries months and event years after it was created.
