Technical Site Audits

Actionable insights that grow your website and make sure that you thrive online.

We’re all about helping you maximise your chances of success. A technical site audit might sound boring, but it could be vital to boosting your rankings and driving those all-important enquiries. We're Scottish SEO specialists who take a no-fluff approach to help businesses improve their website performance.

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Some Of The Fantastic Organisations That We Work With

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Marketing Team At Work
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The Internet's A Competitive Place

Everyone’s trying to build their brand and rank for the high-value keywords that’ll drive floods of traffic to their site. But you can’t grow an online business without making sure that there’s a solid foundation in place. That's where technical site audits help.

Technical site or SEO audits are all about assessing your foundation. They’re an opportunity for us to pick through the nitty-gritty of your website and make sure you’ve ticked all the boxes that Google and other search engines expect you to tick.

That means pulling out a microscope and examining your site’s:

  • Metadata
  • <h1> and <h2> tags
  • rel=canonical tags
  • hreflang tags
  • url structure
  • Speed and responsiveness
  • Schema markup or structured data
  • XML sitemap
  • robots.txt file
  • Backlink profile
  • Menu structure
  • Duplicate content

We also interrogate your Google Search Console data to make sure that you’re not being hampered by any crawl errors or indexing issues, manual penalties or broken links.

Sounds exhausting doesn’t it? But we live for this stuff. We’ve audited sites built on every platform under the sun - from simple WordPress brochure sites to mammoth Shopify stores - and the insights we uncover normally have a tremendous impact on our clients’ rankings.

For example, we might notice that you're using canonical tags incorrectly, allowing us to make a quick fix to your site that’ll boost your rankings in a matter of weeks. Alternatively, we might uncover deeper issues with your site’s information architecture that help to inform your ongoing SEO strategy. 

Either way, our technical site audits will shine a light on pre-existing problems and help us to develop a strategy that gets you winning online. Even if there is a lot of tinkering to be done under the hood.

Pugsley & Lewis

Helping A Client Rank For Competitive Keywords

We've spent a lot of time helping Aston Martin specialist, Pugsley & Lewis, optimise their site for competitive search terms that have put their business on the map.

See Case Studies
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Mobile views of Pugsley & Lewis website
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Detailed Insights From Digital Marketing Experts

A lot of agencies carry out technical audits by stuffing your url into a tool Ahrefs, SEMrush or Sitebulb and printing out an automated report. 

We still use these tools, but we’re aware of the fact that they’re not 100% reliable and often miss important details so we tend to use them as a starting point, and then comb through your site by hand; manually checking pages to uncover technical issues that can sabotage your chances of ranking for important keywords.

We also use Google tools like Search Console, Lighthouse and PageSpeed Insights to check your site speed and make sure that your core web vitals are up to snuff.

Once we’ve gathered all this information, we write up a list of actionable recommendations – prioritised to get your website moving up the rankings as quickly as possible.

Plan in hand, we’ll then book a meeting with your marketing team, so that we can talk them through our findings and agree on a plan of attack.

The transformation of our website has been incredible. It not only looks great but it also brings in regular high quality enquiries which have resulted in new lettings for the parks' office space. The whole team are easy to work with, and I know our marketing is in safe hands.

Cherry Paton

AEIP

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The Knowledge And Experience To See You Through

We’re equipped to fix most technical issues ourselves. Our in-house devs are a talented bunch with plenty of PHP and HTML experience. They’re used to working on Joomla, WordPress, Shopify and BigCommerce sites and they've also got a fair bit of experience on fully custom builds too.

Our UK based SEO team are also well-versed in the intricacies of technical optimisation and they’ll be more than happy to help you mark up your data, remap your content, write cleaner urls or implement canonical tags correctly. 

We normally offer technical audits as part of a wider digital marketing or demand generation engagement, but we can carry out one-off audits for clients that are struggling to understand the issues that are holding them back. If you’d like to talk about sustainable growth or work out why your site’s not ranking properly, get in touch and we’ll set you on the right path. 

Ready To Start A Technical SEO Project?

You'll find our plain English approach refreshing, so please use this form to tell us about your project, and we'll contact you to arrange a convenient time to discuss it.

If you'd prefer to book a meeting right now, at a time that suits you, you can do that here.

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