The Devil’s In The Detail
Technical SEO is about ensuring search engines can find and map your content properly. There is no point in publishing pages of well-optimised copy if your site’s too slow, jumbled or poorly optimised for Google to crawl and render your pages correctly. Creating technically well-structured pages is part of well-executed search engine positioning services.
Luckily, most technical SEO problems can be solved by experienced web experts with a keen interest in the finer points of technical optimisation.
That’s us by the way. Red Evolution. Your technical SEO experts.
Site Not Performing?
Could you give us 30 minutes to show you why your website isn't performing in search? No hard sell or jargon, just great advice you can take away and action.
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From Site Speed To Informational Architecture...
Engage our services and we’ll swing into action; combing through every page of your site to find and fix the problems that are sabotaging your attempts to rank in Google and generate more leads for your business.
We’ll check your time to first contentful paint (FCP), your robots.txt file and your XML sitemap.
We’ll interrogate your Search Console to diagnose and resolve any crawl errors, make sure that you’re using rel=canonical tags correctly and clean up your metadata to ensure that Google and other search engines understand your content.
Then we’ll check for keyword cannibalization issues and make sure that your site’s laid out in a way that makes sense to users and search engines.
And yes, before you ask, things like site layout can have a tremendous impact on your site’s rankings.
Think of it like this: Google ranks websites by crawling them with a complicated algorithm that’s designed to find and map rankable content. If this algorithm can’t reach the best bits of your site – or navigate your menus properly – There’s no chance your content will rank well in search.
And don’t get us started on the importance of site speed. Google have been using site speed as a ranking factor for almost 3 years now, and it’s all but impossible to rank if your pages load slowly, or don’t respond to user feedback.
The same goes for sites that aren't well optimised for mobile, and technical SEO is always changing. Mid-way through 2021 Google launched an algorithm update that was designed to penalise sites that provided a poor user experience (or UX) and we expect to see similar updates rolling out in the future too.
PUGSLEY & LEWIS
Putting A Storied Aston Martin Specialist On The Map
We helped longstanding client Pugsley & Lewis rank for relevant search terms that increased their web traffic and grew their business
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Keeping You Ahead Of The Curve
We like to stay up to speed on this stuff. We even write blog posts and eBooks about it, so you can trust us to keep tabs on your site and make sure that it’s always compliant with Google’s best practice guidelines.
You can also rely on us to continually tweak and optimise your site for better performance in search – using the latest tactics to give you a competitive edge that’ll keep the leads pouring into your inbox.
Platform Agnostic SEO
We build WordPress, Shopify and Joomla sites but we’ve worked on most well-known web platforms at one point or another, and we’ve had hands-on experience with a good number of custom builds too.
Whatever your stack looks like, we’ll be able to jump in and start performing a technical audit of your site.
This audit provides a detailed overview of the issues affecting your site, and allows us to draw up an actionable list of priorities – starting with quick wins that’ll give your rankings a sizable boost, and terminating with the long-term projects that’ll protect your site’s visibility for years to come.
Whenever we start a new engagement, we sit down with your marketing team and walk them through our action plan; explaining the findings from our audit and providing a brief overview of the work we intend to carry out.
Once we’ve got your approval, we’ll start making tweaks to your site. This often goes hand-in-hand with wider (and less-technical) SEO work like digital PR or SEO content writing, but we do engage with standalone technical SEO projects for bigger clients with in-house teams.
Head of Marketing Communications, Glacier Energy
I have used Red Evolution as a digital partner for many years now as I am always confident they will deliver. Their service delivery is excellent and they always go above and beyond with their support, creativity and account management.
A Team Of Dedicated Experts
When you engage with our technical SEO services, you get direct access to a team of qualified strategists, analysts and marketing experts. No middle-men, account managers or secretaries.
We've spent a long time establishing a reputation for being straight-talking, honest and dependable partners to brands all over the world, and we enter into every engagement with one aim: Fearlessly pursuing your best interests.
We’re equipped to fix any technical issues ourselves. Our in-house devs are a talented bunch with plenty of PHP and HTML experience. They’re used to working on Joomla, Wordpress, Shopify and BigCommerce sites and they've also got a fair bit of experience on fully custom builds too.
But we don't expect you to take our word for it. Over the years, we've come to realise that projects are only successful when there's good chemistry and a killer raport. That's why we start every engagement with a small discovery project that's designed to show you what we're capable of – and ensure that we're a good match for each other.