Cameron Swindells
In A Nutshell
I'm a digital advertising specialist with over 10 years of experience in managing high-budget paid search and paid social campaigns across a wide range of industries. At Red Evolution, I develop and execute data-driven advertising strategies across platforms like Google Ads, Meta, LinkedIn, and TikTok. My focus is on delivering measurable results and strong ROI for B2B clients, particularly in the industrial, engineering, and technology sectors.
Most days you'll find me deep in the numbers - digging into performance data, spotting trends, and turning insights into strategies that drive better outcomes. I love turning complex data into clear, actionable stories my clients can actually use.
Background
My journey in digital advertising began in Paid Social, but I quickly expanded into a wider mix of paid media channels, supporting clients in reaching and acquiring new customers through creative-led strategies. I’ve built and led multiple Paid Media departments, contributing to budget forecasts, strategic roadmaps, creative direction, and new business development through stakeholder engagement and pitching.
Qualifications
I have an BSc in Mathematics (2:1) and an MSc in Marketing (Dist) from the Chartered Institute of Marketing (CIM). I have also completed Google, Meta and Tik Tok Certified courses.
When I'm Not At Work
Outside of work, I’m usually running, swimming, or cycling somewhere in and around Deeside - triathlon is a huge passion of mine, and I feel lucky to live in a place that makes training fun (even in the Aberdeenshire rain). I also enjoy landscape photography, and living here means I can combine long walks and new scenery to try and capture.
If there’s still time left in the day, I enjoy reading, particularly fantasy and science fiction genres - any suggestions are welcome!
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