Google On The Subject Of Hiring An SEO
Before we tell you how we can help you grow your business using search marketing, we'd like to share this great Google video. In it, Google's Maile Ohye explains how to hire an SEO. She talks about what to look for, the questions to ask and how to spot bad actors.
We've included this video for two reasons. First, it confirms that our best practice approach aligns with Google's recommendations. Second, because we know many businesses have had bad experiences with search specialists, it provides impartial information that will help you make the right decision whether or not you choose to speak to us.
If you're in the market to hire, this video which is only 11 minutes long, is a must-watch.
Growth Focussed Search Marketing Specialists
If you're based in Aberdeen and looking for help with search engine optimisation or a specific SEO campaign, it's probably because you've come to the realisation that your website isn't generating any business. It's not getting traffic from Google or Bing, and you're wondering why you spent all that money creating it. You need to call in the SEO experts.
If this is you, it's unlikely your site was built with search traffic in mind; perhaps your website project concentrated on the design; it's quite common. So you've got a website it looks good, but it's not adding any value to your business.
The good news is that, in most cases, websites can be adjusted and improved so they get found; you don't have to go through the pain of yet another website development project. There are exceptions to this, but it's rare.
A programme of work focused on optimising your site, so your ideal customers find it will provide a guaranteed return on investment. The timescales will depend on your available budget, your market and the strength of your competitor's websites.
Now you've searched using the phrase SEO Aberdeen and found us the easiest way to start that process of turning your website into a lead generation asset is to request a FREE audit.
It's About More Than Just Getting Found Online
Is your website appearing in search results? Is your website converting visitors into clients? Is your website adding value to your business? If the answer's no or don't know, you will benefit from the services of an SEO company. But it's not just about improving search rankings; better rankings alone seldom deliver improved business results.
We've got a track record of helping companies like yours turn their websites into lead generation or business development tools. We do this by improving the number of visitors your website attracts, the right kind of visitors, and the information they find when they land on your site.
Telling the right story to the people who find your website is just as important as making sure they find you in the first place. This work, the process of turning visitors into customers, is often called conversion rate optimisation or CRO - we know another acronym!
Outstanding service! The quality of the work and the professionalism of the staff are unbelievable. But most importantly they deliver what they promise! I highly recommend Red Evolution to any existing or new business. - Cord L.
How We Improve Your Site's SEO
Our search success strategy is all about removing any technical barriers and making sure your website's got the content your customers are looking for. Our work involves research, content creation, data analysis, link building and conversion experiments. It's a constantly evolving picture drawing on services from across our offering, including:
- Strategy - a strategy-first approach is vital; tactics alone will not work
- SEO - creating the content your customers need using the language they use
- PPC - paid search can be a great way to kick-start an SEO campaign
- Content Creation - getting found online is all about having the right content
- Conversion Optimisation - turning visitors into enquiries
We start the process with a Discovery session where you tell us about your business, markets and goals. It's critical that we do this to make sure we're the right team to help you and your requirements are achievable. We'd never take on a project if we didn't believe we could secure the right outcome.
We want to ensure everybody involved in your SEO project knows what needs to be done, why it needs to be done and what the outcome is expected. The discovery session is also a great opportunity for you to ask us any questions about SEO and search-based business growth.
Using The Right Tools
To ensure our work has the maximum impact, we'll review your technology and make recommendations for improving it. That doesn't mean we'll need to redevelop your website; although we might, it simply means we'll show you tools that will amplify our work and make managing the leads we generate for you easy. Our tools of choice include Hubspot, Joomla and WordPress, and we're also becoming Craft CMS experts as well.
For analysis, we'll always start with the Google Search Console before moving on to a full stack of third-party tools including SEMRush, Screaming Frog and Sitebulb. For targeted outreach to secure good citations or backlinks we use Response Source and Vuelio and a number of specialist partners. Of course, we'll also look after things like your Google Business Profile to help with local SEO.
In the main, it's our strategic approach to SEO that makes the most difference. The way we develop an understanding of your business, markets, competitors and growth plans. We're with you for the long haul and measure our success by yours.
In Summary
We help Aberdeen-based companies with their internet marketing strategy and can help you with yours. We've been around since 2003 and have a global client base of long-standing customers. From a relationship that perhaps starts with typing SEO agency Aberdeen into Google, we'll become your trusted digital guides, a team who can ensure your organisation grows by being found online.
As a full-service Aberdeen-based digital agency we offer a comprehensive range of web-related services which means we've got deep knowledge of everything from lines of code through to creating an online marketing strategy to increase sales. We'll make your website work harder for your business. We're big enough to get the job done and small enough to care about every client. We'll treat your business like it was ours.
It is working well and growing, with qualified leads every week – corresponding to hours of traditional phoning/mailing campaigns or tradeshows. - Yann G.
