It’s Not Black Magic
Off-page SEO (sometimes called link building) has developed a bit of a reputation over the years, but it’s still integral to building your digital footprint and generating leads online.
The basics are actually pretty straightforward. Google sees links (or citations) as a sign of trust, so every time somebody links to your content, your website’s authority increases – making it easier to rank for important search terms, attract more visitors and generate those all-important leads.
Unscrupulous agencies used to try and dupe Google by building links from private blog networks, spamming forums or buying links from greedy webmasters. But these link building tactics are old hat now. Try them and you’re likely to land yourself with a Google penalty that damages your rankings and strangles your organic traffic.
That’s why we practice ethical off-page SEO; using proven tactics that comply with Google’s webmaster guidelines.
Looking For Links?
For your website to perform it needs other sites to reference it. We'll show you how to make that happen. Off-page SEO is a confusing and contentious subject . Let us be your guide to securing links that matter.
Let's Link Up
Ethical Link Acquisition That Moves The Dial
We build 99% of our links by
- Creating awesome content that people want to link to
- Networking with reputable journalists, publishers and influencers in your niche
Creating awesome content is easy. We love to write and we’ve developed a proven process that allows us to generate engaging articles, blog posts and infographics for clients in every niche imaginable – From the oil and gas industry through to the automotive sector, managed IT services and everything in between.
Our approach is dead simple too.
First, we get to know your business by sitting down with your team and talking to them about the day-to-day. Then we profile your ideal customers, work out what they’re looking for and generate content that answers their questions.
We’ll also arrange in-person or online interviews with key members of your business, so that we can create authentic content that showcases your expertise.
The problem is that awesome content won’t get noticed on its own, and that’s where digital PR comes in.
Digital What Now?
Digital PR is a fancy name for a relatively old tactic, but boy does it work. In layman’s terms, digital PR is networking on steroids. We build relationships with reputable journalists and publishers in your niche; creating relationships by providing them with quotes, insights and content when they need it most.
In exchange, those same journalists and publishers link back to your site whenever they publish your content or commentary; building your site’s authority and improving your chances of ranking for important keywords.
Building Links For A Storied Solids Control Specialist
We helped long-term client Separo win coverage in a number of industry magazines, providing valuable backlinks and boosting their digital footprint.
Read Case Study
The best bit? It’s all about creating real value. You’re exchanging your knowledge and expertise for backlinks instead of using underhand tactics that violate Google’s webmaster guidelines, and that means that the links you build will always be future proof.
Expert Guidance On Tap
Whether we’re creating content calendars or connecting you to award-winning journalists, our digital marketing experts are always on-hand.
They’re also easy to reach because we don’t believe in hiding behind account managers or secretaries. Call us night or day and we’ll be happy to talk about your campaign or show you how we’re doing everything in our power to get you found online.
Head of Marketing Communications, Glacier Energy
I have used Red Evolution as a digital partner for many years now as I am always confident they will deliver. Their service delivery is excellent and they always go above and beyond with their support, creativity and account management.
We normally offer off-page SEO services as part of a wider demand-gen or marketing strategy that sees us optimising your site for search (on page SEO) or tweaking your content to improve conversions (CRO). But we do offer standalone digital PR services for clients who need hands-on help with their off-page SEO.
We're also more than happy to help you vet or audit the backlinks provided by other agencies, or offer general consulting on off-page SEO campaigns if you need a bit of additional support. For us, the priority is helping growing B2B businesses thrive online.