You Need A Search Engine Positioning Strategy
You want people, or more accurately, potential customers, to find your website in Google™. Also, you're probably aware that SEO or Search Engine Optimisation is the term used to describe the work that will make that happen.
The chances are you're probably reading this page because you were actively looking for an organisation to help you develop a search engine positioning strategy, a search marketing specialist, and that means you're already streets ahead of most of your competitors. So what does creating this strategy involve?
At its heart, a search engine positioning strategy involves understanding your potential customers and their day-to-day challenges, so you can make sure they find you when looking for solutions. It's a simple concept but requires a highly strategic approach, which looks like this.
- Establish what your ideal customers are typing into Google™
- Find your competitors, the organisations currently being found when your potential customers search
- Figure out why your competitors are succeeding
- Decide on a course of action that will promote your company's web pages to the top
- Review, revise and repeat
Each item in the list above requires a significant effort, and the fourth item, deciding on a course of action, requires the most. Getting the course of action right is the most challenging and it's the reason many SEO projects fail. Our process significantly reduces the likelihood of your search engine positioning strategy failing, and here's why.
Before we start a paid engagement with a new customer, we invest some of our time in a Discovery Session. This is a three to four-hour face-to-face or over Zoom session where we work with our potential clients to review their current position, market, what they want to achieve and, importantly, a reasonable budget.
This means everybody understands the work required to effect positive change before any commercial work starts. By using this approach, we create a search engine positioning strategy that's guaranteed to make a positive impact. Alternatively, we establish that the battle the client was about to engage in would be too challenging, and we look for alternatives. Importantly, we avoid wasted time, effort and valuable resources.
