Content marketing is used to answer the questions your potential customers are asking in Google™ searches. The right content marketing strategy will help you find more customers and grow your business.
Content drives traffic to your website from search and increases brand awareness, enquiries and sales. Are you using content to drive business growth?
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The way people make buying decisions has changed. Studies show that over three-quarters of buyers conduct online research before purchasing. This could be via Google™ searches, forums, YouTube™ videos, questions on social media or reading reviews. If they are researching online, you need to be there and be found by them at that stage.
Content marketing can work as part of a wider inbound marketing strategy, combining many digital marketing elements into a campaign designed to attract, engage and convert website visitors into customers.
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Content marketing is important for B2B organisations because it helps to showcase expertise in a genuinely useful and informative format. This helps to build trust and makes potential customers feel positive about your company.
B2B content can be promoted in many different ways. Your content will be discovered in search engines, you can share it in social media and you can even promote it using paid advertising platforms such as PPC or pay per click.
Content marketing is the process of developing an understanding of your ideal customers' pain points or challenges so you can develop content that helps them solve these problems. The aim is to ensure your content is found in Google™ search results.
Content marketing is increasingly popular with marketers because of the way customers have changed their purchasing habits. As the practice of interruption marketing, such as TV and radio commercials, have become less effective content marketing has filled the space. Content marketing helps buyers during all stages of the buying process and builds brand loyalty.
An example of content marketing is a blog post that provides help and guidance on a particular problem. It's a piece of content that aims to help a person rather than simply sell to them in the hope that when they are ready to buy they will remember the positive experience they had with your brand.
The role of content marketing is to establish your business as thought leaders in your space. Content marketing differs from advertorial as it does not attempt to sell anything, it's purpose is to help and educate your potential customers so they warm to your brand.
Content marketing helps your business to appear in an ever-increasing array of search results. This leads to greater brand awareness and more opportunities to engage with people who will at some stage need to buy what you are offering.
If your ideal customers are using Google™ as part of their procurement process content marketing will help to position your business as a potential supplier or business partner. This suggests you do need content marketing.
One of the main goals of content marketing is to establish your business as leaders in your field. This is achieved through the creation of educational and helpful content.
The golden rule of content marketing is to offer genuine, helpful and educational content. You will only benefit from content marketing if your potential customers get something of value from the content you create.
