Inbound Marketing Company

Are your potential customers finding you on Google? If not, you're missing opportunities, and an inbound marketing company like us can help.

Inbound marketing makes sure your ideal customers find you online. It's a powerful and effective approach to business growth used by ambitious organisations worldwide. We're a Scottish agency that works with businesses throughout the UK, helping them thrive online.

Find Out More

How Inbound Marketing Helps You Grow

The web and social media have changed the way people make purchasing decisions. Gone are the days of being sold to by a salesperson, we’re now in an age of easily accessible information. In fact, it’s increasingly likely that the first contact someone has with sales is to place an order!

Inbound Marketing is a methodology based on creating fantastic content that matches people’s needs as they work through a purchasing decision or buyer journey. It’s about understanding potential customers and giving them the content they need in the format they prefer at the right time. Inbound marketing companies like us work with businesses like yours to make sure you get your share of the opportunities available.

It pulls together the full spectrum of digital marketing including SEO, web design, content creation, conversion rate optimisation, paid search or PPC and social media in a structured, strategic way.

What Does An Inbound Marketing Company Actually Do?

An inbound marketing agency is a company that specialises in helping businesses attract and engage customers through a variety of digital marketing techniques. These techniques typically includes search engine optimisation (SEO), content marketing, social media marketing, and email marketing.

An inbound marketing company aims to help businesses generate more leads and sales by attracting qualified prospects to their website and then converting them into customers. To do this, the agency will typically work with the business to create a comprehensive inbound marketing strategy that includes a variety of tactics and techniques.

One of the critical components of inbound marketing is content creation and distribution. This can include blog posts, videos, infographics, e-books, and other types of content that provide value to the target audience and help to establish the business as a thought leader in its industry. The agency will help the company create and distribute this content and optimise it for search engines to increase visibility and drive more traffic to the website.

Another critical aspect of inbound marketing is search engine optimisation (SEO). This involves using many techniques to improve the visibility of a website in search engine results pages (SERPs), such as keyword research, on-page optimisation, and outreach. By improving the website's ranking, the agency can help the business to attract more qualified traffic and generate more leads and sales.

Social media marketing is also a key component of inbound marketing. An inbound marketing agency will help the business to create a solid social media presence by developing a content calendar, creating engaging posts, and running social media advertising campaigns. This can help to increase brand awareness and engagement, as well as drive traffic to the website.

Finally, an inbound marketing agency will also help businesses to develop effective email marketing campaigns. This can include creating email lists, designing email templates, and developing automated email sequences that nurture leads and convert them into customers.

Why Invest In Inbound Marketing?

Most businesses invest in a website but on its own, your website is not going to help you find new customers. This is where inbound marketing fits in. The inbound methodology makes sure the right people find your website, people who need your products and services.

As Hubspot™ partners and web specialists, we’re already bought into the inbound philosophy, it's how we generate most of our business. Therefore, we’re perfectly positioned to help you create and execute an inbound marketing strategy that will drive relevant buyers into your business, just like we've done for many other businesses.

Red Evo FAQ

Q. How do you do inbound marketing?

You do inbound marketing by providing content on your website that your ideal customers are looking for. Your potential customers use Google™ search when they need to solve their business challenges. The inbound methodology puts your business in front of these people.

Q. What are the fundamentals of inbound marketing?

The fundamentals of inbound are pretty simple. Your perfect customers have problems they need to solve and they use search engines when looking for solutions. It's the job of your inbound marketing agency to make sure these people find your business.

Q. What is b2b inbound marketing?

B2B inbound marketing is the process of making sure your business gets found online so you are presented with the opportunity to do business with other business who need the products and services you provide.

Q. Is SEO inbound marketing?

SEO is one of the tactics employed in the inbound methodology. SEO is not, on its own, inbound marketing.

Q. Is PPC inbound marketing?

PPC or pay per click can be used as part of an inbound marketing strategy. Like SEO, it's one of the tactics that can be employed.