How Inbound Marketing Helps You Grow
The web and social media have changed the way people make purchasing decisions. Gone are the days of being sold to by a salesperson, we’re now in an age of easily accessible information. In fact, it’s increasingly likely that the first contact someone has with sales is to place an order!
Inbound Marketing is a methodology based on creating fantastic content that matches people’s needs as they work through a purchasing decision or buyer journey. It’s about understanding potential customers and giving them the content they need in the format they prefer at the right time.
It pulls together the full spectrum of digital marketing including SEO, web design, content creation, conversion rate optimisation, paid search or PPC and social media in a structured, strategic way.
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Why Invest In Inbound Marketing?
Most businesses invest in a website but on its own, your website is not going to help you find new customers. This is where inbound marketing fits in. The inbound methodology makes sure the right people find your website, people who need your products and services.
As Hubspot™ partners and web specialists, we’re already bought into the inbound philosophy, it's how we generate most of our business. Therefore, we’re perfectly positioned to help you create and execute an inbound marketing strategy that will drive relevant buyers into your business, just like we've done for many other businesses.
Now this is working well and growing, we get qualified leads every week. This corresponds to many hours of traditional telephone or mail campaigns.
Yann Le Guyader
Managing Director, Master Industrie