How Inbound Marketing Helps You Grow
The web and social media have changed the way people make purchasing decisions. Gone are the days of being sold to by a salesperson, we’re now in an age of easily accessible information. In fact, it’s increasingly likely that the first contact someone has with sales is to place an order!
Inbound Marketing is a methodology based on creating fantastic content that matches people’s needs as they work through a purchasing decision or buyer journey. It’s about understanding potential customers and giving them the content they need in the format they prefer at the right time.
It pulls together the full spectrum of digital marketing including SEO, web design, content creation, conversion rate optimisation, paid search or PPC and social media in a structured, strategic way.
What Does An Inbound Agency Actually Do?
An inbound marketing agency is a company that specialises in helping businesses attract and engage customers through a variety of digital marketing techniques. These techniques typically include search engine optimisation (SEO), content marketing, social media marketing, and email marketing.
An inbound marketing agency aims to help businesses generate more leads and sales by attracting qualified prospects to their website and then converting them into customers. To do this, the agency will typically work with the business to create a comprehensive inbound marketing strategy that includes a variety of tactics and techniques.
One of the critical components of inbound marketing is content creation and distribution. This can include blog posts, videos, infographics, e-books, and other types of content that provide value to the target audience and help to establish the business as a thought leader in its industry. The agency will help the company create and distribute this content and optimise it for search engines to increase visibility and drive more traffic to the website.
Another critical aspect of inbound marketing is search engine optimisation (SEO). This involves using many techniques to improve the visibility of a website in search engine results pages (SERPs), such as keyword research, on-page optimisation, and outreach. By improving the website's ranking, the agency can help the business to attract more qualified traffic and generate more leads and sales.
Social media marketing is also a key component of inbound marketing. An inbound marketing agency will help the business to create a solid social media presence by developing a content calendar, creating engaging posts, and running social media advertising campaigns. This can help to increase brand awareness and engagement, as well as drive traffic to the website.
Finally, an inbound marketing agency will also help businesses to develop effective email marketing campaigns. This can include creating email lists, designing email templates, and developing automated email sequences that nurture leads and convert them into customers.
Why Invest In Inbound Marketing?
Most businesses invest in a website but on its own, your website is not going to help you find new customers. This is where inbound marketing fits in. The inbound methodology makes sure the right people find your website, people who need your products and services.
As Hubspot™ partners and web specialists, we’re already bought into the inbound philosophy, it's how we generate most of our business. Therefore, we’re perfectly positioned to help you create and execute an inbound marketing strategy that will drive relevant buyers into your business, just like we've done for many other businesses.
Now this is working well and growing, we get qualified leads every week. This corresponds to many hours of traditional telephone or mail campaigns.
Yann Le Guyader
Managing Director, Master Industrie